1. 3. What kind of media institution might
distribute your media product and why?

2. 3. What kind of media
institution might
distribute your media
product and why?
Bauer media are a very successful media
institution for producing successful music
magazines such as KERRANG and MOJO . Bauer
already have three successful music magazines
already and therefore I know that they are very
good at producing successful music magazines
and currently do not have any Hip-hop
magazines. This means that they would not be
compromising any sales of their other magazines
because they do not have any of my chosen sub-
genre. Although it seems Bauer is a very suitable
publisher I decided to look at another media
institution, IPC.

3. 3. What kind of media
institution might
distribute your media
product and why?
IPC only produce 2 music magazines. NME which is
an indie mag and is also the longest running, weekly
music magazine still being produced. They also
produce uncut magazine which is a rock magazine.
With a magazine as successful as NME, IPC would
be a brilliant institution to publish my magazine.
They also have no Hip-hop magazines currently but
because they have one less music magazine and one
as successful as NME I have decided to choose them
to publish my magazine.