1. IPC is a British magazine consumer and digital
publisher that was founded in 1958.circulating over 350
million copies a year with a range of life style
magazines such as: country life, and woman's weekly.
That cater to a range of readers. Additionally they
publish NME which is a popular music magazine. This
is the only music magazine they publish, which would
mean competition between other music magazines is
low. Especially one of a different sub-genre. I therefore
believe IPC media would also be an appropriate
publisher for my Alternative rock magazine as it is a
very successful well established publishing company
with many very popular magazines circulating around
the world