The document discusses how the media product represents social groups. It aimed to appeal to both male and female younger British adults through using neutral colors and styles. While researching conventions, they were found to be aimed at both genders. The front cover features a young female model smiling in a skirt to target young people. Shots include direct address to form connections and indirect shots to seem relatable. Layout places page numbers and interests to appeal to readers while social media links draw some attention at the bottom. Reception theory is important to allow the audience to relate to the artist's age and interests to attract and engage readers.