Q4 draft

1. Q4) how did you use media technologies in the construction and research,
planning and evaluation stages?
For my advancedportfolio,mytaskwasto create a musicvideoalongwithancillarytasksthat
involve creatingadigipakforthe artist’salbumanda magazine posteradvertisingthe album.In
orderto complete these tasks,the use of mediatechnologyand software playedasignificantrole in
bothmy constructionandresearch,planningandevaluationstages.There isavarietyof media
technologiesthatIhad usedto create the three tasksand have all beenusedindifferentways.
For creatingmymusic videoIhadto capture footage sothat I coulduse itto demonstrate tomy
audience adeepermeaningtothe songthatis usedinthe videobydoingsovisually.Togain
effectivefootage,Idecidedtouse aCanon 550D DSLR cameraas part of constructionstage of
creatingthe musicvideo.Because of the wide range of settingsthatcanbe usedonthiscamera, I
thoughtit wouldbe mostappropriate touse as I wasable to control how I wantedthe frame and
shotto looklike.Iborrowedone of these camerasfromthe mediadepartmentatmyschool and was
advisedbymyteachersto use the camera ina manual settingsothatI couldhave more control on
the aestheticof the footage.Usingmanual settingsallowedme tosetthe shutterspeedto1/50 that
made the camera go on to a wide shallow focus.Thisresultedinblurringoutthe backgroundof the
locationthatI usedto shoot.It wasmore effective whenIusedthe cameraoutside inthe field
because the locationcausedtoomuchdistractionwithtreesmovingandpeople playingfootballin
the background.Notonlydoeschangingthe shutterspeedto1/50 blurout the backgroundwell,but
it alsomakesthe focuson the mainsubjectinthe frame clearerfor the audience whichisjustwhatI
wantedtoachieve.Itgave the appearance of Natalie (the actorin the video) lookmore 3Dand of
more highdefinitionbecauseshe wasclearerandsothe audience wouldhave more focusonher.
Beingable tochange the shutterspeedwasof a furtheradvantage because changingitto1/50 lead
the camera to automaticallychange the ISOlowerwhichhelpedtomake the footage lookless
grainy. I alsochangedthe aperture settingsto1.8 whenItook footage inthe partyroom because
the lightingof the roomwhichI had no control of was toodark. Changingthe aperture setting,made
it lookbrighterandwasable to make the subjectof the scene lookmore visible.
Notonlyhad I followedtheiradvice andusedmanual settingonthe camera,butI also decidedto
use differentlensesforthe differentlocationswhere Itookfootage because Iwasadvisedthat
differentlensesworkbetterfordifferentsettings.Itookthisadvice onand useda 50mm 1.8 prime
lensinthe blackbox room. Thislensdidnotallow me to zoomin whichwasthe onlyweakness of
usingthis,althoughthe lensisspecificallyusedtoallow more lighttocome inwhichenablesthe
camera to focuson one specificthingwhichwasthe Zoe inthe frame.Thismade my footage look
more professional because the lenshadmanagedtocapture Zoe dancingaroundthe room very
clearlyandpreciselywiththe lighthittingontoherwhichgave averydramatic looktoit. This
however,contrastedwiththe cameralensthatIhad usedforthe footage takenoutdoors.Instead,I
was advisedtouse an18-55mm to 300m lensthatwas able tozoom in.Thiswas greatto use for
outdoorsbecause itrequiredmore movement,therefore everytime Natalie movedaround,Iwould
have beenable tozoomintoher.
The advancesof usinga digital cameralike thatone whichIhad used(the Canon550D DSLR) rather
than an analogue camera,meantthatI couldreview the footage straightaway.Thissavedme time
and made my footage lookmore effectivebecause Iwasable tolookback at the footage,andif I
decidedthatI was not contentwithit,thenI wouldhave beenable tore-shootitagainstraightaway
whichisdifficulttoaccomplishwithananalogue version.

2. For my planningandresearchstagesof myadvancedportfolio,Iusedmore mediatechnology
includingsocial mediathroughthe internet.Forexample,social mediawasusedaspart of a
researchtask involvingaudience feedbackwhere the aimof the taskwas to see whatpeople had
thoughtaboutmy musicvideo.Inorderto complete this,Idecidedtofirstlyuploadmy musicvideo
ontoYouTube,because itisone of the mostpopularvideosharingwebsitesonthe internet.
UploadingthisvideoontoYouTube enabledme toembedorcopyand paste the videoontosocial
medianetworkingsitessuchasTwitterandFacebookwhere peopleare able tosee it.I receiveda
fewcommentsaboutthe videothroughpeopletweetingorcommentingonmyposts.This
effectivelyhelpedme asIwas able tosee otherpeople’sideaswhichleadme tosee whatIcould
have improvedoninmymusicvideo.
Otherspecificsoftware suchasAdobe Premiere ProCS6was usedformy constructionstage of
creatingmy musicvideo.Ifirstlywentontotothe mediaresourcesfolderthatourteachersprovided
us with,thatincludedvideosonhowtoset upa new project.Thiswasuseful asthe tutorial guided
me withhowto set itup correctly,suchas how to importvideosandhow toadd effects.Premiere
Pro wasan appropriate software touse to create mymusicvideobecause itincludedmanyfeatures
includingthe multicamwhichhelpedtosee whatfootage Iwantto use and easilycropthemoutto
drag on to mytimeline. The layersfeature alsohelpedbecause wheneverIwasindecisive about
whethertouse a certainshot or not,I was able tolayerthat up and compare itto the otherfootage.