Production diary - week 5

1. Production diary – week 5
I have continued my research into music videos this week. This week, I was
specifically focused on 3 tasks including the analysis of a previous A2 students
work, audienceresearch and contact with the artist.
All of these tasks will help me when it comes to creating all three of my
ancillary tasks as I havegained knowledge fromthem including how to improve
and whatto include in my music video.
The first research carried out this week was the analysis of a previous A2
students work. This was completed by going on to the Haydon media website
to look at all of the blogs fromlast year’s media students. I had to choosea
music video that I wanted to analyseand therefore wentfor Amy’s becauseI
had originally seen her video before and admired it due to the great amount of
technique she had used for her shots and her useof mis-en-sceneetc.
Analysing her blog helped me to see her progress throughoutlastyear and the
how she had built up her creative piece of work.
The next piece of research I had carried out was audience research. This was
completed using information from the internet to look at the different
audiences that different genres of music targeted towards. I looked at the
different aspects including gender, age, class, ethnicity, hobbies and interests
so that I was able to havean idea of whatthe different target audiences were
like for each particular genre. As I already knew what genre of music I was
going to use, I focused more on whatthe target audience is like for indie music.
This research will help me consider whatthe target audience is expecting to
get out of the music video that will help entice them to watch it.
The final piece of research I carried out this week is the contacting of the artist.
I had to look for a way to contact the artist’s management and contact them so
that I could get permission to useBirdy’s song. Looking at Birdy’s official
website, I had found an email where I could contact her management. This was
going to help me with my music video as I will not be held for copyrightissues
as I would havebeen granted permission to use it.