The document discusses the effectiveness of combining a main music video product with two ancillary tasks of an advertisement and digipak. The creator ensured all three products shared a common visual aesthetic through consistent tones, fonts, and overall style to clearly connect them. They established a theme around a music video they produced first, then based the two ancillary tasks around it. Feedback indicated the advertisement draft's main image was highly effective at displaying the video and connecting the performers, so it remained unchanged. Consistent themes, tones, fonts and image types were used across all products to clearly link them and form a unified brand identity.

1. Question 2- How effective isthe combination of yourmainproductandancillary tasks?
Before I startedto make my musicvideo, digipak andadvertIunderstood thatIhad to create a
theme toconnectall three of themsothat my audience couldbe visually aware thatthey were all
produced forthe same purpose. Iensured thatthe tones, fontsandoverall visual aesthetictomy
final products were identical whilststillportrayingall of the mainreasons thatthese products are
required.
The main taskof my coursework wastocreate a musicvideotherefore Ichose tobase my two
ancillary tasksaround thisafterI had produced it.I decided onasort of theme tomake a clear
connection between the three products thatwould be recognisableformyaudience members.
Before I beganthe production of my videoIknew thatI had to entertain myaudience butalsobring
across a message throughthe narrative. Bykeepingentertainmentinmindwhilstproducingmy
musicvideoIfeel Ihave properly achieved thisandmyaudience would have thoroughly enjoyed
watchingmyvideo. WheneditingmyvideoIcolourgradingmany of the shotsin a similarway which
createda theme acrossthemin termsof tone that I couldinclude withinmytwoancillary tasks. In
orderto keepmyaudience entertained Ichose toinclude asmuchvariety withinshottypes asI
couldwithcontrastingshotsof my twoperformers like close upstolongshotstopans etc. Another
way to properly engage withmyaudience andentertain themistocreate a narrative that they can
closely relate toonan emotional levelwhichIdidbyensuringmytwoperformers were asimilarage
to my targetaudience meaningastrongerconnection couldbe made. Mystoryline wasintendedto
be of twoloverswho'slove eventually fadesaway leavingthe girl alone. Toportray the fadingaway
of the boy I chose to slow downthe speedof myfinal clipsof himalongwithputtingtheminblack
and white tograsp the more emotional side asconventional blackandwhite isassociatedwith
sadness orloss. The protagonistof myvideowasthe female characterwhoI wantedthe audience to
connectwithmore than the boy so they couldsympathise withherandherlossof her previous
lover. One of the mostimportantaimsfor myvideowasto make a clear connection tomy
lyrics/songwiththe visuals likeAndrew Goodwin saidaboutthere havingtobe aclear linkshared
between lyricsandvisuals foraproduct to succeed. IthinkI’ve done thiswell andcreatedanice
tone to my videothatI can bringacross to my ancillary taskstoshow a common connection of all
three. My songdoesn’tinclude thatmanylyrics thatI couldportray within the visualshoweverIdid
manage to match my visualswiththe beattokeepthe visual aestheticof the video. Mysong‘Hyde’
by AstridShas a mixedemotional message thatislefttothe audience tointerpretthatIhave tried
to replicate withinthe visuals. IthinkthatI matched my aimfor the videowell byproducing
entertainingvisualswithanemotional imageportrayed throughmyalteringof the tones.
The firstancillary taskI was required tomake wasan advertfor mysong. The mainrole of thiswas
to advertise mysongandmake my targetaudience aware of the album‘Hyde’ byAstridS whois
quite anunpopularartisttherefore thiswill allowthe indieaudience tobecome more familiarwith
hermusic. Thisadvert will helptopushsalesof the albumandensuringthatmore people become
aware of myartist. Throughoutthe makingprocess of myadvertthere was only a few slightchanges
frommy draftsto my final due tothe factthat the photograph Iusedon mydraft was mybestone
by far andall my audience feedback toldme tokeepitthe same therefore Idid. Ithink thisoriginal
image displays myvideoinanoverviewvery wellasitfeatures mytwoartiststogetherhighlighting
theirconnection allowingthe audience tolink ittomyvideo. The image isdefinitely the most
importantfactorof my adverttherefore Ithink thatmychoice was very goodespecially asitsticksto
my audiences wishes. Ichose tostick to very natural colouringwithmychosen image byonly editing
the contrast and brightness withslightalterationtothe colourlevelsbecause thisfitswithindie
genre conventions meaningmyaudience will be more pleasedwiththe waythislooks. The fontI

2. chose to use was quite flowy whichIthinklinks welltothe pace of mysong alongside givingme a
commonconnection thatI can use to linkmyadvertand my digipak. I’ve usedtwofontsonmy
advert, thisone as the mainalongside anotherone forthe little detailsthatshouldn’tbe asboldor
legible asthe maintitle andartistname. Ibelieve thatmyadvertdoes itsjobvery well creatinga
clearlinkto mymusicvideowitha strongimage and boldtexttocatch the attention of myaudience.
My otherancillary taskwasa digipak whichisa six sidedCDcase forthe albumHyde to promote the
albumwhilstalsobeingthe packagingtoholdthe CD. I need to try to carry across my brandtheme
withinmydigipak tolinkitto myadvertand musicvideoclearly somyaudience will be able to
connectthe three products. I decided tostickto a consistenttheme withinmydigipak andadvertby
usingthe same tones, fontsandimage typesalongwithmychosen colourscheme whichwill helpto
bringall my products together. Iusedthe same two fontsonboth myancillary tasksas not only didI
like the fonts butmyaudience didtooand they’re boldandlegible ensuringthatmyproducts will
succeed. The fontissoftlinkingtomy artistwhichI chose to putin white tocontrast the dark tones
of mostof my photographs whichalsomakessure it’slegible tomyaudience whichisthe main
sellingpointforthisproduct. Idecided touse the same photofrommy advertfor the frontcoverof
my digipak because I thoughtthiswould be the bestwayformy audience tomake a strong
connection between the twoproducts anditformed a brand identity forthemmeaningthatthis
photograph wasone of the mainsellingpointsforthe CD. It’sa two shotof myartistswhichagain
linksmyancillary taskstomy videoforthe audience. The backcoverhas a listof all the songswithin
the albuminthe same fontas the albumtitle andartist name onthe front. I’ve alsoincluded a
sunsetphotowitha special thanksmessage writtenoverthe topwhichlinkstothree consecutive
shotsof a sunsetthatfeatures inone of the choruses to my song. I thinkthisspecial thanksmessage
allowsthe audience tofeel astrongerconnection withthe artistandallowsthemtosee how highof
an impactthey have on herwork showingoff AstridS’sthoughtfulpersonaandemphasisinghow
she actually caresabout whather fansthink. To tie inmy videotomydigipak, I decided toinclude
the rose image whichfeatures asone of the establishingshotsformyvideowiththe quote “It’snot
like Irememberitnothingatall”which isa line frommysong. I have triedmybestto stickwith
conventional features of real lifedigipaks becauseIthoughtthiswasthe bestway toappeal to an
audience especially withartistbeingquite unknown. Ithink thatmydigipak hastruly metitspurpose
and sticksto the same theme of my othertwotaskslinkingthemall throughmybrandidentity.
To conclude, Ibelievethatmythree products all share a clear connection throughatheme thatI
have createdfor myaudience tobecome familiarandable toidentify with. Allmyproducts are
successful bymeetingtheirpurposes individually butalsosellingwell asagroup inorderto raise
awareness andpopularity formyvideoandthe artist.