1. How does your media product represent particular
social groups?

2. The social group:
For my magazine, my target audience was those who are aged between 16 to 19 years
old and of both genders. I wanted to target those who are known to be individual
and not conforming to a particular stereotype; being known for standing as
independent and not conforming to the majority. So, these were these are the
members of the kind of social groups that I wanted to represent to make the
magazine more relatable.

3. Clothing and Gender
I used models that were around 16 years old and dressed them in clothes that were not
necessarily out of the ordinary compared to what my audience would be seen in. With
regards to the front cover, my model was not dressed overly formal, so that she is not seen
to be pretentious but, on the other hand, she is not seen to be under dressed. This creates
a level of maturity as wearing a dress connotes that she is wanting to take pride in her look
as they are at an age where developing an identity is as important as music. This also links
to her wearing make up and being in floral print which creates a sense of femininity and she
has some flesh exposed which is slightly enticing the audience to pick up this magazine.
However, I did not want to exaggerate this image and so she is in a neutral pose without
trying to be promiscuous in any way.

4. Clothing and Gender
When producing my magazine, I did not want to create set gender roles. I wanted it to be more about
expressing themselves through their music taste, rather than whether they are male or female.
Also, I did not want to suggest that men are to be the more powerful gender. To deviate from this, I
used more female models, including the star for my front cover, so that males would not be
associated with being the more dominant gender which links to a more emergent ideology. This
was the same approach with the second part of the double page spread where the girl’s name is
mentioned first “Bonnie” to suggest that women can be just as successful and well known as men.
Also, on the front cover she is looking away from the camera which shows independence, as if
she doesn’t need to be told what to do. Like in the double page spread, a main part of the
magazine, I wanted to make a relatively equal by having a duet with one male and one female.
There is a keen sense of equality due to neither being overly sexualised in what they wear. They
are both wearing shirts, with the buttons done up to the top and they are both wearing trousers
which fails to show either being overly masculine or feminine; a more emergent ideology. With
regards to their facial expressions, it is to show their maturity, as they are not overly happy with a
cheesy smile, but their vague faces prevent them from looking at all raunchy or provocative.

5. Title
The title used is “Sixty60” to represent a decade that is influential to the social group. It
is what determined this kind of genre of music and has also help to determine their
sort of fashion sense. The font style and the effects that I used on the title, also help
to implement the particular ethos that they are known to follow. The sans serif font
“Bauhaus 93” is slightly retro and is not pompous or overly complex. It links to the
fact that they are the kind of people who just act naturally and are not set on
becoming something that they clearly aren’t. The effect used on the title made the
title look grainy which can be associated with things that are old looking and
vintage. It shows that they are not focused on looking pristine all the time; which
also associates with the dominant ideology of this age range.

6. Colours
The colours used throughout the magazine are not very bright or variant.
The selection it kept to black, white and a off shade of red. This links
to the specific age group that I wanted to represent. Children are
more likely to be attracted to bright colours that are in your
face, where as teenagers/young adults are more likely to see this
unappealing and so it was something that I wanted to avoid. Keeping
the colour choice quite subtle also demonstrates a sense of maturity;
something that this kind of social group would have encountered by
now.

7. Layout
Like the choice of colours, I have also kept the layout quite
simple. It has allowed me to strip down to the very basics in
order to create a greater impact; something that could be
associated with this social group. Once again, it shows
them to not to cover themselves with unnecessary things to
make them to be something that they aren’t.