The document discusses how the author addressed their audience through color scheme, page layout, photographs, and typography in their magazine coursework. For color scheme, the author uses purple, black, white, and grey which appeal to a broad audience. Page layout is minimalistic on the cover, orderly on the contents page, and uses an unconventional running title on the double page spread. Photographs are styled to be visually pleasing, with casual photos to engage readers. Typography includes an abstract masthead font to be recognizable, contrasting fonts to prioritize information, and complementary yet varied fonts on the double page spread. Overall, the author aimed to attract a broad audience through clean, casual, and visually appealing design elements