The music video, digipack, and poster for an artist's album are all effectively linked to convey a consistent message. The music video depicts the artist getting over a heartbreak outdoors to show her freedom. Both it and the poster feature outdoor settings to represent her moving on. The digipack and poster complement each other through matching text, sizing, coloring, and close-up photos of the artist's facial expressions to focus on her feelings. Together, the three pieces reinforce the artist's message of emotional recovery through consistent imagery despite changing costumes.