The document discusses how the media product uses and develops conventions of real magazines while also challenging some conventions. It summarizes the key design elements of the magazine cover including the main image using "the gaze" convention to engage readers. It also discusses design choices for the masthead, cover lines, straplines, main cover line and barcode/price that both develop conventions such as grabbing attention and intriguing readers, and challenge conventions such as making the main cover line the largest text.