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Shaping Public Perception
Richard Becker at Copywrite, Ink.
The Next Step In Social Media.
Shaping Public Perception
The Next Step In Social Media.
Richard Becker at Copywrite, Ink.
This is a tree.
Richard Becker at Copywrite, Ink.
It has value.
Richard Becker at Copywrite, Ink.
• Intercepts stormwater.
• Increases property value.
• Conserves energy.
• Absorbs pollution.
• Reduces carbon.
• Delivers social impact.
• Provides psychological benefits.
A tree has value.
Richard Becker at Copywrite, Ink.
A tree has value because humans are the only creatures on this
planet that can form flexible and scalable cooperatives based upon
abstract concepts, societal constructs, and public opinions.
Richard Becker at Copywrite, Ink.
It has been this way for thousands of years.
Richard Becker at Copywrite, Ink.
It will be this way for thousands more.
Richard Becker at Copywrite, Ink.
The only real change has been the speed and reach of our ideas.
Richard Becker at Copywrite, Ink.
The Boston Massacre.
Richard Becker at Copywrite, Ink.
1770
The Fireside Chats.
Richard Becker at Copywrite, Ink.
1933
The Great Debate.
Richard Becker at Copywrite, Ink.
1960
Wee Siew Kim Affair.
Richard Becker at Copywrite, Ink.
2006
Bloggers Unite.
Richard Becker at Copywrite, Ink.
2008
• Write letters.
• Earn media attention.
• Sign petitions.
• Visit website.
• 1.2 million posts.
• Raise money.
• Join Amnesty International.
Humans have value.
Richard Becker at Copywrite, Ink.
• Change policy.
• Personalize messages.
• Recognize individual efforts.
• Encourage engagement.
• Leverage relationships.
• Maximize proximity.
• Reach agreement.
• Adopt perception.
Human Rights.
Richard Becker at Copywrite, Ink.
• Build community.
This social cause model was applied across several organizations.
Richard Becker at Copywrite, Ink.
There are even more tools, networks, and applications today.
Richard Becker at Copywrite, Ink.
Richard Becker at Copywrite, Ink.
desktop mobile things
surfaces AR big data
automation geotags a.i.
VR ddd remote
Tools.
+ dozens and millions more.
Richard Becker at Copywrite, Ink.
Networks.
facebook twitter google+
pinterest linkedin cafemom
snapchat tagged tumblr
yelp path goodreads
+ 500 majors and millions more.
Richard Becker at Copywrite, Ink.
Applications.
youtube flickr bubbly
meetup meetey slideshare
instagram vine hootsuite
paper.li scoop.it bebo
+ 100 majors and millions more.
But tools, networks, and applications aren’t as important as people.
Richard Becker at Copywrite, Ink.
Promote public health, relieve stress, democratize public space.
Richard Becker at Copywrite, Ink.
Purpose.
Richard Becker at Copywrite, Ink.
People.
administrators
explorers
cultural
sports
electeds
swimmers
media
public
leisure
seniors
students
children
Richard Becker at Copywrite, Ink.
Assets.
stewardship
trails
cultural
fields
revitalization
aquatics
connectivity
property value
parks
programs
centers
playgrounds
Richard Becker at Copywrite, Ink.
Objectives.
vision
fitness
enrichment
social benefits
fiscal
wellness
performance
community
stewardship
independence
education
accessibility
Richard Becker at Copywrite, Ink.
Experience.
vision
fitness
enrichment
social
fiscal
wellness
performance
community
stewardship
independence
education
accessibility
Social media strengthens our belief in abstract concepts
by adding a layer of digital context to our physical world
that eventually becomes part of the human experience.
Richard Becker at Copywrite, Ink.
value
Richard Becker at Copywrite, Ink.
Social adds value.
• Media relations.
• Sports league standings.
• Recreation class openings.
• News and special offers.
• Events and openings.
• Real time reporting.
• Post-event recaps and photos.
• Photo contests and engagement.
• Cross promotional and proximity.
• Ambassador-run Facebook pages.
The next step in technology is to make the digital content
provided by social media nearly indistinguishable from
from our perception of objective and conceptual realties.
Richard Becker at Copywrite, Ink.
The convergence of technology, communication, and experience is
significant because it will often fuse our objective and conceptual
realities, sometimes making the experience one in the same.
Richard Becker at Copywrite, Ink.
Wearable technologies.
Richard Becker at Copywrite, Ink.
Fitbit
Wearable technologies like Fitbit can enhance
the park and recreation experience as people
associate their technology with their activities.
Enchanted items.
Richard Becker at Copywrite, Ink.
Apple
The function of such wearable technology will
evolve in two directions, providing generalized
or specialized features with a touch or gesture.
Touch surfaces.
Richard Becker at Copywrite, Ink.
Corning
The important thing to remember is that future
digital content will be freed from screen size
limitations with content fluidity.
Corning
Digital environments.
Richard Becker at Copywrite, Ink.
Tesco
And as this concept takes hold beyond places
like South Korea, digital environments will be
integrated into our physical environments.
Environmental markers.
Richard Becker at Copywrite, Ink.
Living Headstones
Sometimes it will be subtle, providing insight
into headstones or memorials and adding value
to various tree, bench, and park dedications.
Destination guides.
Richard Becker at Copywrite, Ink.
Geotag
And sometimes it can be active, guiding the
public toward specific destinations or a series
of highlighted locations within a service area.
Environmental interfaces.
Richard Becker at Copywrite, Ink.
Google
Applied as a lens to any environment, this
content can be functional to provide area
insight or profitable in delivering proximity ads.
Digital content layers.
Richard Becker at Copywrite, Ink.
Museum of London
Or the digital content can add an independent
layer of conceptual information, such as the
historical relevance of a town, city, or country.
Showroom applications.
Richard Becker at Copywrite, Ink.
Ferrari
The point is that the application of augmented
reality is happening everywhere it makes
sense to have a lens with layers of content.
Educational applications.
Richard Becker at Copywrite, Ink.
Smithsonian Doing so provides a depth of information that
adds value to the experience as if the digital
content is as real as the physical environment.
Augmented reality.
Richard Becker at Copywrite, Ink.
Skully Taken beyond the confines of the flat screen,
it can even improve motorcycle safety with
360-degree views and responsive displays.
Customer experience.
Richard Becker at Copywrite, Ink.
Similar technology will add ease to shopping,
enabling customers to locate products, find
sales, and match ingredients to their diets.
Harvest
Predictive expectations.
Richard Becker at Copywrite, Ink.
Ikea Others will provide convincing previews of
what products might look like in a real
environment or custom fit for our wardrobe.
Interactive playgrounds.
Richard Becker at Copywrite, Ink.
Microsoft Or add an additional layer of digital content
that has nothing to do with the environment
whatsoever, even though it interacts with it.
Interactive outdoors.
Richard Becker at Copywrite, Ink.
Freddie Wong And eventually, we’ll see the integration of
motion control peripherals, head-mounted
displays, and environmental mapping is real.
Immersive realities.
Richard Becker at Copywrite, Ink.
Sony
This is the first step in literally replacing our
entire concept of an objective reality for
something entirely different but no less real.
Richard Becker at Copywrite, Ink.
Perception adds value.
• Living memorials.
• Parks and trails exploration.
• Digital recreation stores.
• Public health applications.
• Proximity announcements.
• AR/VR open spaces.
• Technology-based meetups.
• Photo walks and virtual classes.
• Real-time point-click field availability.
• Real-time sports stats and standings.
This has value.
Richard Becker at Copywrite, Ink.
Even if it is not a tree.
Richard Becker at Copywrite, Ink.
Thank you.
Richard Becker at Copywrite, Ink.
Richard R. Becker, ABC
President, Copywrite, Ink.
copywriteink.com
richardrbecker.com

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Shaping Public Perception: The Next Step In Social Media

  • 1. Shaping Public Perception Richard Becker at Copywrite, Ink. The Next Step In Social Media.
  • 2. Shaping Public Perception The Next Step In Social Media. Richard Becker at Copywrite, Ink.
  • 3. This is a tree. Richard Becker at Copywrite, Ink.
  • 4. It has value. Richard Becker at Copywrite, Ink.
  • 5. • Intercepts stormwater. • Increases property value. • Conserves energy. • Absorbs pollution. • Reduces carbon. • Delivers social impact. • Provides psychological benefits. A tree has value. Richard Becker at Copywrite, Ink.
  • 6. A tree has value because humans are the only creatures on this planet that can form flexible and scalable cooperatives based upon abstract concepts, societal constructs, and public opinions. Richard Becker at Copywrite, Ink.
  • 7. It has been this way for thousands of years. Richard Becker at Copywrite, Ink.
  • 8. It will be this way for thousands more. Richard Becker at Copywrite, Ink.
  • 9. The only real change has been the speed and reach of our ideas. Richard Becker at Copywrite, Ink.
  • 10. The Boston Massacre. Richard Becker at Copywrite, Ink. 1770
  • 11. The Fireside Chats. Richard Becker at Copywrite, Ink. 1933
  • 12. The Great Debate. Richard Becker at Copywrite, Ink. 1960
  • 13. Wee Siew Kim Affair. Richard Becker at Copywrite, Ink. 2006
  • 14. Bloggers Unite. Richard Becker at Copywrite, Ink. 2008
  • 15. • Write letters. • Earn media attention. • Sign petitions. • Visit website. • 1.2 million posts. • Raise money. • Join Amnesty International. Humans have value. Richard Becker at Copywrite, Ink. • Change policy.
  • 16. • Personalize messages. • Recognize individual efforts. • Encourage engagement. • Leverage relationships. • Maximize proximity. • Reach agreement. • Adopt perception. Human Rights. Richard Becker at Copywrite, Ink. • Build community.
  • 17. This social cause model was applied across several organizations. Richard Becker at Copywrite, Ink.
  • 18. There are even more tools, networks, and applications today. Richard Becker at Copywrite, Ink.
  • 19. Richard Becker at Copywrite, Ink. desktop mobile things surfaces AR big data automation geotags a.i. VR ddd remote Tools. + dozens and millions more.
  • 20. Richard Becker at Copywrite, Ink. Networks. facebook twitter google+ pinterest linkedin cafemom snapchat tagged tumblr yelp path goodreads + 500 majors and millions more.
  • 21. Richard Becker at Copywrite, Ink. Applications. youtube flickr bubbly meetup meetey slideshare instagram vine hootsuite paper.li scoop.it bebo + 100 majors and millions more.
  • 22. But tools, networks, and applications aren’t as important as people. Richard Becker at Copywrite, Ink.
  • 23. Promote public health, relieve stress, democratize public space. Richard Becker at Copywrite, Ink. Purpose.
  • 24. Richard Becker at Copywrite, Ink. People. administrators explorers cultural sports electeds swimmers media public leisure seniors students children
  • 25. Richard Becker at Copywrite, Ink. Assets. stewardship trails cultural fields revitalization aquatics connectivity property value parks programs centers playgrounds
  • 26. Richard Becker at Copywrite, Ink. Objectives. vision fitness enrichment social benefits fiscal wellness performance community stewardship independence education accessibility
  • 27. Richard Becker at Copywrite, Ink. Experience. vision fitness enrichment social fiscal wellness performance community stewardship independence education accessibility
  • 28. Social media strengthens our belief in abstract concepts by adding a layer of digital context to our physical world that eventually becomes part of the human experience. Richard Becker at Copywrite, Ink. value
  • 29. Richard Becker at Copywrite, Ink. Social adds value. • Media relations. • Sports league standings. • Recreation class openings. • News and special offers. • Events and openings. • Real time reporting. • Post-event recaps and photos. • Photo contests and engagement. • Cross promotional and proximity. • Ambassador-run Facebook pages.
  • 30. The next step in technology is to make the digital content provided by social media nearly indistinguishable from from our perception of objective and conceptual realties. Richard Becker at Copywrite, Ink.
  • 31. The convergence of technology, communication, and experience is significant because it will often fuse our objective and conceptual realities, sometimes making the experience one in the same. Richard Becker at Copywrite, Ink.
  • 32. Wearable technologies. Richard Becker at Copywrite, Ink. Fitbit Wearable technologies like Fitbit can enhance the park and recreation experience as people associate their technology with their activities.
  • 33. Enchanted items. Richard Becker at Copywrite, Ink. Apple The function of such wearable technology will evolve in two directions, providing generalized or specialized features with a touch or gesture.
  • 34. Touch surfaces. Richard Becker at Copywrite, Ink. Corning The important thing to remember is that future digital content will be freed from screen size limitations with content fluidity. Corning
  • 35. Digital environments. Richard Becker at Copywrite, Ink. Tesco And as this concept takes hold beyond places like South Korea, digital environments will be integrated into our physical environments.
  • 36. Environmental markers. Richard Becker at Copywrite, Ink. Living Headstones Sometimes it will be subtle, providing insight into headstones or memorials and adding value to various tree, bench, and park dedications.
  • 37. Destination guides. Richard Becker at Copywrite, Ink. Geotag And sometimes it can be active, guiding the public toward specific destinations or a series of highlighted locations within a service area.
  • 38. Environmental interfaces. Richard Becker at Copywrite, Ink. Google Applied as a lens to any environment, this content can be functional to provide area insight or profitable in delivering proximity ads.
  • 39. Digital content layers. Richard Becker at Copywrite, Ink. Museum of London Or the digital content can add an independent layer of conceptual information, such as the historical relevance of a town, city, or country.
  • 40. Showroom applications. Richard Becker at Copywrite, Ink. Ferrari The point is that the application of augmented reality is happening everywhere it makes sense to have a lens with layers of content.
  • 41. Educational applications. Richard Becker at Copywrite, Ink. Smithsonian Doing so provides a depth of information that adds value to the experience as if the digital content is as real as the physical environment.
  • 42. Augmented reality. Richard Becker at Copywrite, Ink. Skully Taken beyond the confines of the flat screen, it can even improve motorcycle safety with 360-degree views and responsive displays.
  • 43. Customer experience. Richard Becker at Copywrite, Ink. Similar technology will add ease to shopping, enabling customers to locate products, find sales, and match ingredients to their diets. Harvest
  • 44. Predictive expectations. Richard Becker at Copywrite, Ink. Ikea Others will provide convincing previews of what products might look like in a real environment or custom fit for our wardrobe.
  • 45. Interactive playgrounds. Richard Becker at Copywrite, Ink. Microsoft Or add an additional layer of digital content that has nothing to do with the environment whatsoever, even though it interacts with it.
  • 46. Interactive outdoors. Richard Becker at Copywrite, Ink. Freddie Wong And eventually, we’ll see the integration of motion control peripherals, head-mounted displays, and environmental mapping is real.
  • 47. Immersive realities. Richard Becker at Copywrite, Ink. Sony This is the first step in literally replacing our entire concept of an objective reality for something entirely different but no less real.
  • 48. Richard Becker at Copywrite, Ink. Perception adds value. • Living memorials. • Parks and trails exploration. • Digital recreation stores. • Public health applications. • Proximity announcements. • AR/VR open spaces. • Technology-based meetups. • Photo walks and virtual classes. • Real-time point-click field availability. • Real-time sports stats and standings.
  • 49. This has value. Richard Becker at Copywrite, Ink.
  • 50. Even if it is not a tree. Richard Becker at Copywrite, Ink.
  • 51. Thank you. Richard Becker at Copywrite, Ink. Richard R. Becker, ABC President, Copywrite, Ink. copywriteink.com richardrbecker.com