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Generic conventions-website

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How does your product develop on or challenge the use of generic conventions?

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Generic conventions-website

  1. 1. Q1: How does your product develop on or challenge the use of generic conventions? Ancillary Product 2: Website
  2. 2. Analysis of Generic Conventions in existing websites Example 2: http://www.insidious2-movie.net/site/ Film’s title in largest text displayed clearly on homepage. Navigation bar Social Media sharing capabilities Production company logo Integration of soundtrack Extracts from film loop on homepage Red, black and white colour scheme. Erratic aesthetic suggests tampering and malice within the site. To allow easy navigation around the site’s different pages. To give the viewer the opportunity to share the film amongst their friends and family to inspire hype for the film. To inform the viewer of who produced the film. Boosts interactivity with site making it a more immersive experience whilst also portraying a certain atmosphere. Give a notion of what to expect from the film, the use of this generic convention is somewhat off brand as the norm is to have the trailer on the homepage as it is the central piece of marketing and often the main attraction to the site. Tagline To summarise the film and create a buzz around it. Usually found next to the film’s title/logo. Synopsis Page To condense the film down to its key plot points and let viewers understand what the film offers in terms of storyline. The use of this convention in this instance is abnormal as the synopsis is not usually found on the homepage. ‘Cast’ Page To inform the viewers of whos in the film as certain actors can draw a large audience in. The official website for ‘Insidious Chapter 2’ is largely conventional in its layout making it easy to navigate. The site also has all the interactive features a site needs to make it immersive and employs a colour scheme and aesthetic that clearly portrays the atmosphere of a supernatural Horror Movie.
  3. 3. Analysis of Generic Conventions in existing websites Example 3: http://www.paranormalmovie.co.uk/# Red, black and white colour scheme. Erratic aesthetic suggests tampering and malice within the site. Film’s title in largest text displayed clearly on homepage. Navigation bar Social Media sharing capabilities Production company logo To allow easy navigation around the site’s different pages. To give the viewer the opportunity to share the film amongst their friends and family to inspire hype for the film. To inform the viewer of who produced the film. Synopsis Page To condense the film down to its key plot points and let viewers understand what the film offers in terms of storyline. The official website for ‘Paranormal Activity : The Ghost Dimension’ largely abides by the generic conventions of Horror movie websites although it lacks interactivity, with no music nor moving image the site differs from the status quo to its detriment.
  4. 4. Analysis of Generic Conventions in existing websites Example 1: http://thewitch-movie.com/ Film’s title in largest text displayed clearly on homepage. Release date Navigation bar Social Media sharing capabilities Production company logo Integration of soundtrack Extracts from film loop on homepage Informs the viewers of when the film is to be released. To allow easy navigation around the site’s different pages. Typically the navigation bar would be at the top of the site. To give the viewer the opportunity to share the film amongst their friends and family to inspire hype for the film. To inform the viewer of who produced the film. Boosts interactivity with site making it a more immersive experience whilst also portraying a certain atmosphere. Give a notion of what to expect from the film, the use of this generic convention is somewhat off brand as the norm is to have the trailer on the homepage as it is the central piece of marketing and often the main attraction to the site. Tagline To summarise the film and create a buzz around it. Usually found next to the film’s title/logo. Synopsis Page To condense the film down to its key plot points and let viewers understand what the film offers in terms of storyline. The official website for ‘The Witch’ strays quite drastically from the status quo in its use of generic conventions. The layout is unconventional and the whole aesthetic quite understated although its abundance of interactive features makes it immersive as a site.
  5. 5. Generic conventions used on my website http://hughestom22.wixsite.com/media Film’s title in largest text displayed clearly on homepage. Release date Navigation bar Social Media sharing capabilities Production company logo Integration of soundtrack Informs the viewers of when the film is to be released. To allow easy navigation around the site’s different pages. Typically the navigation bar would be at the top of the site. To give the viewer the opportunity to share the film amongst their friends and family to inspire hype for the film. To inform the viewer of who produced the film. Boosts interactivity with site making it a more immersive experience whilst also portraying a certain atmosphere. Synopsis Page To condense the film down to its key plot points and let viewers understand what the film offers in terms of storyline. Red, black and white colour scheme. Erratic aesthetic suggests tampering and malice within the site. Trailer integrated into homepage To allow the viewer to see the best bits of the film instantly upon first viewing the site. Overall my site largely conforms to the generic conventions of horror movie websites. I compiled the bloodied and dirty aesthetic to suggest gritty violence. I organised the individual aspects of my site in the generic fashion to ensure the user is familiar with the layout and can navigate it easily which I believe makes for greater immersion within the site, furthering the interactivity between the user and the site.

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