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1. Magazine
Deconstruction

2. Spark magazine
• I have decided to deconstruct Spark Sunderland because it is one
of my most inspiring regional magazines. Even though I prefer
the aesthetics of magazines such as The Crack and INDIE, I feel
that Spark has the content of culture that is extremely relevant
to my own magazine. It covers a range of sub-genres that I think
are appropriate and portrays them in ways that are creative and
unique, another aspect I strive to include. Hopefully, by
deconstructing Spark I will get a better understanding of what
content is needed for a regional culture magazine and how I will
specifically appeal to locals. The masthead is in a bubbly font
which could be seen as attractive to young audiences, which
paired with the fun colours and the sell lines all about prom this
also shows the young target audience. The main image is framed
in the centre which draws attention to it but is not too big so
there is room for all the sell lines around them all.

3. Spark Contents
• Layout: Personally, I feel the right hand side of the front cover is
very cluttered in comparison to the left. I will use a more list like
cover line structure which will most likely appear at the bottom of
the page so that the image isn't too crowded. I do like the image of
the front cover in the top right that pulls the issue together but I
do not like the different colours down the left for the contents. My
magazine I will continue my colour scheme onto the contents to
pull the magazine together.

4. Spark double page spread
• Personally I don't like the typography used on
this page as I think it just looks like a regular
newspaper and offers no creativity. I feel the
layout of this page is very simple and restrained
due to the young target audience. I also think
Spark have included irrelevant features that take
up a lot of room but don't add any attraction to
the page. By challenging this I want to have a
layout that is much more creative and
appropriate for my older audience. I want to
emphasize the contemporary and quirky style of
my magazine but at the same time keep the
article professional without it looking too boring.
I dislike how dark the colour scheme is as I feel
Spark's particular audience would appeal more
to bright and outgoing colours to reflect their
personalities. I will have my double page spread
more colourful to appeal to my target audience.

5. Indie Magazine
• The bold font of the mast head makes it stand out
against the dark background this is effective to
establish the product effectively. The models bright
hair also helps frame the magazine effective. I like
the short depth of field which ensures the model is
in focus and standing out I like that effect and
would like to use this technique on my magazine.

6. Indie Contents
• The contents is not traditional as the main image is
taking up the full page but spliced by the contents
sentences this is unusual but effective. I really like
the way the page is aligned and different conventions
are layered over one another. The white border really
directs the readers eye line towards the centre of the
page where the most important information is. I
want to use editing and layering in a similar way to
direct my audience's eye line and make my page look
clean and professional. I think INDIE is a more visual
than factual magazine and I think this really shows
through their creativity. I would like to use a creative
framing od my contents page in this way.

7. Indie double page spread
• The lack of writing on the double page spread
suggests there is a young audience as young
audiences don’t like reading as much so this
is a convention of young readers, the
photograph taking up a full page could also
suggest young audience as it could be
convenient if young audiences want to use
the photograph as a poster. The muted tones
are something I do not like as it is not as
attractive to the eye, I intend using colourful
images and subheadings to attract my
readers.

8. Reflection
• As this is a contemporary and independent fashion magazine, the purpose of the text is much
different to my magazine. However, my deconstruction of INDIE has been very inspiring in terms
of looking at colour schemes, models, typography and creativeness. Not only have I
deconstructed the front cover, contents page and double page spread, I have successfully picked
out specific features I can take inspiration from and that will appeal to my audience. I have also
identified features I do not want to keep as it does not work perfectly with my audience. I chose
to deconstruct INDIE as although it isn't a regional magazine, it's unique style has stemmed my
idea to create a quirky and contemporary culture magazine.