MSP sales tactics and marketing best practices. Including the following. An effective framework to help you organize your messaging strategy; Common IT management issues that you can solve using managed services; Common solution areas to help you differentiate your firm; Popular Calls-To-Action that reinforce your capabilities to solve IT management issues; A sample elevator pitch for your MSP firm; and 6-step sample email creative process that helps you get an appointment with a Prospect. Presented by Kaseya with MSP Sales Pros. May 2013.