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Masthead 
The masthead is very bold and eye-catching. It is 
quite simple but undoubtedly effective. The 
placement of Q’s masthead is a little 
unconventional as it is not along the top of the 
page as with other music magazines. It is however 
positioned in the corner on each issue which gives 
consistency and familiarity. It also helps creates 
branding for the magazine and helps to enhance its 
reputation. The main image very slightly covers the 
masthead and this is a code and convention of Q 
magazine. The colour of red is part of the colour 
scheme so it all looks attractive. 
Main image 
The main image is a close up shot of Noel Gallagher who is 
likely to be instantly recognisable for the majority of 
music fans. This helps attract Oasis fans and music fans in 
general. The image uses direct address because he is 
staring directly at the camera which adds to the personal 
feel of the magazine and its quite powerful to the reader. 
The grab quote acts as anchorage text for the main image 
as his face shows the feelings he has towards the trauma. 
The layout of the front cover is really clear and not 
congested like some magazines. The main image is 
positioned in the centre to make it highly effective. 
Rule of thirds 
Rule of thirds is used to draw the readers 
attention to the most important parts and 
to define separate sections. 
Cover lines 
The cover lines are similar to the rest of the cover as 
they are clear and easy to read. They stick to the 
main colour scheme of red, black and white but they 
have changed the size of the font to create a sense of 
importance. The artists featured in the cover lines are 
all in red except Oasis because they are the main 
feature. The cover lines are kept brief but are good 
for the audience to see if their favourite artists are 
featured in the magazine. 
Colour scheme 
The magazine sticks to the 
main three colours of black, 
red and white. Three colours 
that are bold and stand out 
whilst not signifying one 
particular gender. This allows 
them to appeal to a large 
target audience of both 
female and male and aged 
generally between 17-30. 
Price 
The price is £3.99 and this is fairly 
expensive but it is within the price 
range of the target audience of 17-30 
year olds. The size of the magazine is 
good so the audience will be mostly 
happy to pay this knowing there is a 
large amount of content. This is a price 
that is roughly average for a music 
magazine. 
Issue date 
Readers like to know a little 
about the magazine so the issue 
date is put on. This can then be 
used to help readers collect the 
older magazines if they enjoy 
this copy. They can also be sure 
if this is the latest copy. 
Slogan 
The slogan “The world’s greatest music 
magazine” is succinct and appealing. It 
makes the audience keen to try the 
magazine and see if they agree. It will also 
put the audience off rival magazines as they 
will question why they would bother 
purchasing the second best. 
Grab quote 
This quote grabs the audience attention and relates 
it to the main image. Oasis were a very popular band 
but their relationship was turbulent and there were 
many arguments. This quote will therefore not 
surprise anyone but to read more about it is very 
appealing. 
Barcode 
A barcode is a vital part of magazine front cover as this needs 
to be scanned at checkout. It isn't placed in a “hotspot” as it 
would take up valuable room. Therefore it is placed in the 
bottom corner. 
Unique selling point 
The unique selling point is an article with Oasis as they were a popular band and have a large fan 
base even now after they have split up. This feature is likely to be quite rare as now they are no 
longer a band they will not do interviews like this very often. It is the main cover line of the front 
cover. This feature is an insight into the ups and downs of band life and is something that no 
other magazine can offer which therefore will separate it from the rest.

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Q oasis

  • 1. Masthead The masthead is very bold and eye-catching. It is quite simple but undoubtedly effective. The placement of Q’s masthead is a little unconventional as it is not along the top of the page as with other music magazines. It is however positioned in the corner on each issue which gives consistency and familiarity. It also helps creates branding for the magazine and helps to enhance its reputation. The main image very slightly covers the masthead and this is a code and convention of Q magazine. The colour of red is part of the colour scheme so it all looks attractive. Main image The main image is a close up shot of Noel Gallagher who is likely to be instantly recognisable for the majority of music fans. This helps attract Oasis fans and music fans in general. The image uses direct address because he is staring directly at the camera which adds to the personal feel of the magazine and its quite powerful to the reader. The grab quote acts as anchorage text for the main image as his face shows the feelings he has towards the trauma. The layout of the front cover is really clear and not congested like some magazines. The main image is positioned in the centre to make it highly effective. Rule of thirds Rule of thirds is used to draw the readers attention to the most important parts and to define separate sections. Cover lines The cover lines are similar to the rest of the cover as they are clear and easy to read. They stick to the main colour scheme of red, black and white but they have changed the size of the font to create a sense of importance. The artists featured in the cover lines are all in red except Oasis because they are the main feature. The cover lines are kept brief but are good for the audience to see if their favourite artists are featured in the magazine. Colour scheme The magazine sticks to the main three colours of black, red and white. Three colours that are bold and stand out whilst not signifying one particular gender. This allows them to appeal to a large target audience of both female and male and aged generally between 17-30. Price The price is £3.99 and this is fairly expensive but it is within the price range of the target audience of 17-30 year olds. The size of the magazine is good so the audience will be mostly happy to pay this knowing there is a large amount of content. This is a price that is roughly average for a music magazine. Issue date Readers like to know a little about the magazine so the issue date is put on. This can then be used to help readers collect the older magazines if they enjoy this copy. They can also be sure if this is the latest copy. Slogan The slogan “The world’s greatest music magazine” is succinct and appealing. It makes the audience keen to try the magazine and see if they agree. It will also put the audience off rival magazines as they will question why they would bother purchasing the second best. Grab quote This quote grabs the audience attention and relates it to the main image. Oasis were a very popular band but their relationship was turbulent and there were many arguments. This quote will therefore not surprise anyone but to read more about it is very appealing. Barcode A barcode is a vital part of magazine front cover as this needs to be scanned at checkout. It isn't placed in a “hotspot” as it would take up valuable room. Therefore it is placed in the bottom corner. Unique selling point The unique selling point is an article with Oasis as they were a popular band and have a large fan base even now after they have split up. This feature is likely to be quite rare as now they are no longer a band they will not do interviews like this very often. It is the main cover line of the front cover. This feature is an insight into the ups and downs of band life and is something that no other magazine can offer which therefore will separate it from the rest.