This document provides an analysis of the cover of a dance and clubbing magazine. It summarizes that the target audience is 18-25 year olds who are interested in festivals and artists like Groove Armada. The main image features Groove Armada laying on the floor looking happy, linking to the casual festival scene. Other elements like the bright colors, masthead in white, and cover lines about festivals reinforce that this magazine is aimed at the dance and clubbing genre. The layout follows some principles of the Gutenberg design to draw attention to key elements and signal the magazine's organization.

1. Front cover
Target Audience andgenre
The genre of the magazine is dance andit is
a clubbing magazine from this I wouldsay
that the target audience is 18-25 because of
the content of the magazine andthe type of
music is generallylinkedwith that age group
as most people that age will be going to
festivals andclubbing andthe sort of artists
like groove armada will be on.
Main Image
The mainimage is of Groove Armada which
are a alternate dance duo soit links inwith
the target audience andthe waytheyare
layon the floor andlookfairlyhappymakes
the magazine seemcasual. Alsothe way
theyhave colour splashedon them could
linkto howpeople lookat festivals when
theyhave the face paint.
Model credit
The model creditof the magazine says
‘from castlemorton to the edm
explosion featuring’.Castlemorton was
a festive so itfits in with the magazine
as itsays it’s a festive special and this
again aims the target audienceto the
people who ate goingto festivals.
Main Cover Line
The main cover lineis groove armada in
a black box which makes itstand out
and the writingin yellowand white, the
yellowtext links in with the other
colours on the magazine and is a
different typical colour for the front of a
magazine.
Colours/Typefaces/House style
The coloursusedon the magazine are bright
coloursand kinksinwiththe genre of dance
and linksinwithclubbingandfestivals.The
typeface are all differentcoloursandsizesand
some are incapitalsandsome not whichmake
the magazine standout a little more.
Masthead
The mastheadof the magazine (‘Mixmag) is
writteninlarge white fontacrossthe top which
makesitstand outinsteadof justbeinginthe
corner of the magazine.The colourof the white
standsout because it’snotreallybeenusedon
the cover of the image.
The GutenbergDesignPrinciple
The Gutenbergprinciple isusedinsome wayas
the Masthead isinthe primaryoptical areaand
isreallynoticeable.Howeverthoughthe model
creditisin the strongfallowareaand majority
of the coverlinesare inthe terminal area.But
overall the coverlinesare spreadoutall around
the edges.
Coverlines
The other cover lines mirror the main cover lies whichmakethemagazineseem organised.
Also the cover lines like ‘festival special’ reinforcethesort ofclubbing magazineit is. Alsothe
coverlines on the magazinedon’t tendto beon the front of magazineand whatmagazines tend
to be about’Ibiza’and ‘creamfields’ so itmakes it different andsets thetarget audience.Also
the use ofartistlike ‘iggy azale’link to the genreas well.
Banners/Flashes/badges
The bannerat the top of the magazine says
‘the world’sbiggestdance musicandclubbing
magazine whichgivesthe magazine somecredit
and makesitseemlike itisa well knownand
recognisedmagazine and willmake people
wantto buy itand hookthe audience in.
Sophie Harrison