The document outlines a plan by HAT's Prestige Worldwide to create an advertisement package for a zombie survival horror game being developed by Bethesda. The package will include posters with character, environment and zombie themes. It will also include concept art, trailers, game packaging, and 3D models. Research was conducted through surveys and reviewing other zombie games to determine effective advertisement strategies and the target audience.

1. We planon creatinga verityof postersfor
thisadvertpack basedon differentstyles
such as
 Characters
 Environments
 Zombies
We will alsobe designingamapfor where in
a city we will place these posters
For the conceptart we planon creating
detaileddrawingsinalarge amountas well
as usinginspiration.We planonsketchinga
varietyof characters fromthe game as well
as vehiclesandweapons.
We planon creatinga shorttrailerthat
advertisesthe game includingmusicand
soundeffects.We aimtodo this usinga fly
throughas well asart workwe have created.
Furthermore,we planoncreatingthe
packagingfor some of the thingswe will be
developing.E.g.one of the mainpartsof the
packagingwill be game casesandeven
special editionboxes.
Finally,we willbe creatingmodelsforprops
whichare goingtobe usedinour gamesthis
will be a varietyof objectsandwe will
create themusingmodellerthisshouldn’t
be too hard because we have experience
withthisinotherprojectswe have done.

2. Helloandwelcome toourpresentation
for our Final MajorProject.Todaywe will
be presentingyouwithourFinal goal for
our projectincludingall aspectsof our
plan.
We are HAT’s Prestige Worldwide an
independentoutsource advertisement
companywhocreate addcampaignsfor
game developersinthe UK
My name is AnthonyandI am one of
three co-foundersof HAT’sPrestige
Worldwide andamresponsibleforall
trailersandmodelling
My name isHarry and the secondco-
founderof HAT’sPrestige Worldwide;it
ismy role to make sure our conceptart
isfinalizedintoafinishedproduct.
My name isTerence andthe final co-
founderof HAT’sPrestige Worldwide
and I am inresponsibleforpostersas
well aspackaging.
Our planisto create an advertisement
pack for Bethesdagame development
basedon an apocalypticsurvival horror
game.The advertpack will include a
range of projects,includingTrailers,
conceptart, packaging,modellingand
posters.These productswill be
advertisedonaglobal scale.
Our firsttaskwas conductingsurveysto
a wide range of people about
advertisementitself.Thiswasour
primaryresearchand fromthiswe were
able to determinewhichadvertisement
was mosteffective.
We thenconductedsome secondary
researchfroma range of products onthe
currentmarketplace mainlyzombie
themedgames.Thisalsoinspiredour
ideasforwhat we will be making.From
thisresearchwe were able tofindout
whatmakesa goodadvertpack and
whatdoesn’t.
From our researchwe were alsoable to
determine ourtargetaudience whoare
infact hard-core gamerswhoare
teenagersandyoungadultsasthisis the
genericage of gamers.We also
discoveredthatourtargetaudience buy
a product if the advertisementcatches
there eye withdetail orcolour