The document is a proposal form for a final major project for a BTEC Extended Diploma in Creative Media Production. The proposed project is an advertisement pack for a survival horror video game that will include a trailer, posters, concept art, models, and packaging. The advertisement pack will use a range of skills from film editing to sound production and graphic design. The target audience for the project is mainly teenagers and young adults who enjoy playing video games. The proposal outlines the narrative and genres that will be used, as well as the technical and non-technical production techniques like Illustrator, Photoshop, and story development that will be employed to realize the project.

1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
MediaFormat (film,
documentary,motiongraphics,
photography,animation,
graphicdesignetc)
We have decidedtocreate anadvertisementpackwe will include
a trailer,posters,conceptart,modelsandpackagingthiswill use a
range of skillsfromfilmeditingtosoundproductionandgraphic
design. The purpose of the advertisementpackisto promote our
videogame tothe targetaudience bearinginmindthatthisgame
ismade up.
SynopsisofIdea (content,
narrative,genre)
Our advertisementpackwill includearange of productseachwith
theirownindividualproductiontechniques.These includea
trailer,posters,conceptart, modelsandpackaging.OurAdvert
pack will be fora game basedon an apocalypticsurvival horror
game. Following3charactersthe narrative will telltheirstory,
these 3 characters will be one of the mainconcepts formany
graphicimages.
Target Audience?
(demographicNOTage range)
Our targetaudience isbasedmainlyaroundgamers.Thisis
because ourprojectisan advertisementpackfora made up
game.The demographicismainlyteenagersandyoungadults
because thisisthe average age people playvideogames. The
target audience wouldusuallylookforsomethingthatcatches
theireye andconvincesthemtobuyit.
How will your project meet the
needs of your target audience?
We planon involvingthe audience intoourprojectasthisway we
can gather informationfromthemtoputto our project.We can
alsoask the audience whattheyourexpectingandwhatthey
wantfrom thisas a final result. Thiswaywe are meetingthe
needsof ourtarget audience.
Whatproductiontechniques
will you use to realise your
project?
We will be usingavarietyof productiontechniquestoforfill our
goal includingtechnical andnon-technical techniques.Some of
these technical techniquesinclude illustrator,Photoshop,reaper
and Camtasiastudios.Some of the non-technical techniques
include sketches,storydevelopmentandscript writing.
In our initial ideaswe will be sketchingandmindmappingideas
for usto gain an understandingof whatwe wantto achieve.
There are notmany technical techniquesusedinthisprocess.
In pre-productionwe alsosketchedoutideas,wrotestory
developmentideasandpreparedapitch.These usednon-
technical skillsbutalsothe technical skill toprepare a
presentation.
In productionwe will be usingmainlytechnical techniquessuchas
illustratorforpostersandgame coversto reaperfor a soundtrack
for our trailer. Anothertechnical skill we will use isModelerto
create a varietyof propsforour game.We will alsobe sketching
conceptart on paperand digitally.
Our evaluationwill be mainlynontechnique techniqueswitha
wide range of evaluative commentsabouteachprocessandwhat
we can improve.

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form