This document outlines World of Tanks' live operations campaigns in Europe. It discusses challenges such as having audiences in both western and eastern Europe. To address this, they implemented a three price point strategy with bundles at standard, ultimate, and supreme tiers tailored to each region. It also discusses challenges like maximizing revenue around holidays and dealing with one-sided community feedback. They address these through tactics like rotating premium vehicles, testing limited-time offers, surveying players, and using data to make iterative improvements to campaigns. The overall strategies are aimed at continually engaging players and optimizing monetization of the 8-year-old game.
Making games pay: Data secrets for monetization Lauren Cormack
DeltaDNA reveal previously unknown research and insight that’s guaranteed to change the way you think about balancing your in-game monetization
In this webinar, learn about the real monetization issues facing developers. Discover the secrets behind balancing IAP and ad serving, and how to monetize without loss of engagement. Find out how to understand your player experiences through segmentation, and to use this insight to design player-centric ad and IAP monetization strategies.
https://deltadna.com/
GIAF USA Winter 2015 - The secrets to successful F2P ad monetization Lauren Cormack
The secrets to successful F2P ad monetization by Mark Robinson, CEO at deltaDNA.
DeltaDNA surveyed developers to find out how they approach in-game advertising in their highest monetizing F2P games. We questioned them on their concerns, thoughts for the future, and asked them to share their top tips. Find out the insights generated from this data. Learn what games are doing in different genres and with different player types, from indie to major.
What should you expect from a Lottery Back-office system?LocusPlay
LocusPlay’s remotely-operated management console provides you with all of the tools necessary to manage your growing lottery business. It serves as your back-end operational hub on which the entire game strategy can be formulated and executed.
CRM can mean many things to different businesses, but for an online lottery business, it means optimum business returns! Anybody with a little computer knowledge could answer – What is CRM or Customer Relationship Management, but most often fail to convey what it does for your business.So, here is everything you need to know about CRM and its benefits.
1. Drives sales: Having a strong Customer Relationship Management system ensures that your website/app looks and functions well, which in turn drives sales. The digital users have set standards and if you fail to meet their expectations, they will move on to a better site. Hence, having a strong CRM along with an updated user interface is of paramount importance in driving sales in lottery business.
2. Tracking: This management system enables the business to store customer information, track interactions and record activities across the business, irrespective of the size of the data. This information helps analyze customer behavior and buying trends that can help steer your business in the right direction.
3. User experience: A strong CRM system can improve the user experience to a great extent. And a good user experience means that your customers will be recommending your site or app to their peers, generating more revenue for your business.
4. Convenience: CRM makes the whole process of buying, playing and claiming wins, easy and convenient for the customer. Since everything can be handled online, the business will be cutting expenditure on rent drastically. Therefore, convenient for both business and the end user.
5. Security: If you have ever owned a traditional business, you will know how difficult it is to keep an account of the money flow. With CRM, you will be able to keep an account of every penny that is coming in without any hassle. Since the payments are made online, the whole process is more secure, fast and effective for the business as well as the customer.
6. Effective time management: As CRM prompts users to follow up on activities and automates alerts when important events occur, or if actions are missed.
7. Training costs are reduced: By equipping users with tools they are already familiar with and applying guided processes that direct them to successful outcomes.
Get consumers to love your game in under 3 minutes99Games
You've snagged a date with your consumer. It's your chance now to make your first impression. Preparing for a date can be nerve-wracking, but can be approached in a step-by-step manner that'll assure you make it to your date fully prepared.
No matter how great your game is, only 20% of games make it to past the first session. This presentation will get your game ready for it's first date.
LocusPlay - Why do lotteries run into losses?LocusPlay
LocusPlay is a professionally managed company having vast experience in helping lotteries adopt state-of-the-art technology. LocusPlay Mobile Lottery platform is designed to operate high volume transactions with minimal investment and optimum infrastructure requirements.
Our partnership driven approach presents a win-win business model to paper-based and startup lotteries.
Making games pay: Data secrets for monetization Lauren Cormack
DeltaDNA reveal previously unknown research and insight that’s guaranteed to change the way you think about balancing your in-game monetization
In this webinar, learn about the real monetization issues facing developers. Discover the secrets behind balancing IAP and ad serving, and how to monetize without loss of engagement. Find out how to understand your player experiences through segmentation, and to use this insight to design player-centric ad and IAP monetization strategies.
https://deltadna.com/
GIAF USA Winter 2015 - The secrets to successful F2P ad monetization Lauren Cormack
The secrets to successful F2P ad monetization by Mark Robinson, CEO at deltaDNA.
DeltaDNA surveyed developers to find out how they approach in-game advertising in their highest monetizing F2P games. We questioned them on their concerns, thoughts for the future, and asked them to share their top tips. Find out the insights generated from this data. Learn what games are doing in different genres and with different player types, from indie to major.
What should you expect from a Lottery Back-office system?LocusPlay
LocusPlay’s remotely-operated management console provides you with all of the tools necessary to manage your growing lottery business. It serves as your back-end operational hub on which the entire game strategy can be formulated and executed.
CRM can mean many things to different businesses, but for an online lottery business, it means optimum business returns! Anybody with a little computer knowledge could answer – What is CRM or Customer Relationship Management, but most often fail to convey what it does for your business.So, here is everything you need to know about CRM and its benefits.
1. Drives sales: Having a strong Customer Relationship Management system ensures that your website/app looks and functions well, which in turn drives sales. The digital users have set standards and if you fail to meet their expectations, they will move on to a better site. Hence, having a strong CRM along with an updated user interface is of paramount importance in driving sales in lottery business.
2. Tracking: This management system enables the business to store customer information, track interactions and record activities across the business, irrespective of the size of the data. This information helps analyze customer behavior and buying trends that can help steer your business in the right direction.
3. User experience: A strong CRM system can improve the user experience to a great extent. And a good user experience means that your customers will be recommending your site or app to their peers, generating more revenue for your business.
4. Convenience: CRM makes the whole process of buying, playing and claiming wins, easy and convenient for the customer. Since everything can be handled online, the business will be cutting expenditure on rent drastically. Therefore, convenient for both business and the end user.
5. Security: If you have ever owned a traditional business, you will know how difficult it is to keep an account of the money flow. With CRM, you will be able to keep an account of every penny that is coming in without any hassle. Since the payments are made online, the whole process is more secure, fast and effective for the business as well as the customer.
6. Effective time management: As CRM prompts users to follow up on activities and automates alerts when important events occur, or if actions are missed.
7. Training costs are reduced: By equipping users with tools they are already familiar with and applying guided processes that direct them to successful outcomes.
Get consumers to love your game in under 3 minutes99Games
You've snagged a date with your consumer. It's your chance now to make your first impression. Preparing for a date can be nerve-wracking, but can be approached in a step-by-step manner that'll assure you make it to your date fully prepared.
No matter how great your game is, only 20% of games make it to past the first session. This presentation will get your game ready for it's first date.
LocusPlay - Why do lotteries run into losses?LocusPlay
LocusPlay is a professionally managed company having vast experience in helping lotteries adopt state-of-the-art technology. LocusPlay Mobile Lottery platform is designed to operate high volume transactions with minimal investment and optimum infrastructure requirements.
Our partnership driven approach presents a win-win business model to paper-based and startup lotteries.
This presentation looks at 21st century leaders, their qualities and characteristics, and the fact that leadership does not require a title. Presented on Oct. 13th to Ottawa Catholic School Board Leadership Journey Part 1 participants.
Crowdfunding: Untapping its potential and Risks - The Social Coin Success CaseIvan Caballero
The European Commission, Directorate General for Internal Market and Services, organised a workshop to explore the opportunities and potential risks of crowdfunding in Europe.
The Socian Coin presented in this event the success case of its Crowdfunding campaing related to a social project.
Automating Relationships: EA Plans A Post-Campaign Ad FutureMediaPost
Multi-brand gaming juggernaut Electronic Arts plans to leverage data, predictive modeling, programmatic technologies and cross-channel media to get beyond the on-off campaign model of advertising. Director of Global Lifecycle Marketing Stephanie Sczech explores how EA is building an always-on, responsive dialogue that is gamer-centric and able to move players across game franchises and brands. With content at its core, and tech driving multi-channel personalization, the plan requires changes in both the tech and the human stack.
In this CAP webinar recording, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive explain the social casino niche and what it means for you as an affiliate.
With the explosive growth of mobile games, many developers have shifted focus almost exclusively to mobile projects. Where does this leave social games? Is it still possible for developers to succeed on Facebook or other social networks? This session will offer insights for developers from the publisher’s perspective, as well as highlight key considerations in making your game into a global hit.
Expanding Peak Games across the pond – Growing in the USAdjust
In this presentation delivered during the adjust Mobile Spree Event by Erdem Inan (Peak Games) you will learn:
- Why Peak Games focused on the US
- Shaping a go-to-market strategy
- Identifying unique challenges in individual markets
- User Acquisition strategies in different regions
You can find the video to this talk here: https://www.adjust.com/overview/company/2016/08/31/erdem-inan-mobile-spree-talk/
You can find more adjust reports and case studies in our resources section: https://www.adjust.com/resources/
Platzi Conf Live - Josh Curtis - Mobile Games Monetization - ChartboostJosh Curtis
Mobile Games F2P Monetization, by Josh Curtis from Chartboost
- Industry Overview
- Viral Game Types
- Key Metrics for Monetization
- Ad Formats & Best Practices
Strategies and case studies to grow LTV in 2023 / Julia Iljuk (Balancy)DevGAMM Conference
While CPI is rising and monetization is getting harder, mobile developers explore ways to leverage the full potential of in-app purchases. This session uncovers how to stand the competition by maximizing your in-app revenue with LiveOps at any stage of the product. You will get practical steps and real-life case studies from Balancy’s work with mobile game studios.
How to Kickstarter: PR & Community ManagementJakub Kwinta
All we've learned during Gamedec's Kickstarter campaign during the global pandemic. To create a successful Kickstarter campaign, you have to adapt how this environment works. Learn the fundamental mechanics that can increase your chance to gather backers and fund your projects. From Stretch Goal structure to the exact date and time in the month to start the campaign - Every detail can make an impact on how you'll handle the whole project.
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targetin...MediaPost
Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
TouchSpin Gaming is developing the world's most advanced multiplayer social slot games. These are the next step in social casino and make slot games as competitive as poker.
This presentation looks at 21st century leaders, their qualities and characteristics, and the fact that leadership does not require a title. Presented on Oct. 13th to Ottawa Catholic School Board Leadership Journey Part 1 participants.
Crowdfunding: Untapping its potential and Risks - The Social Coin Success CaseIvan Caballero
The European Commission, Directorate General for Internal Market and Services, organised a workshop to explore the opportunities and potential risks of crowdfunding in Europe.
The Socian Coin presented in this event the success case of its Crowdfunding campaing related to a social project.
Automating Relationships: EA Plans A Post-Campaign Ad FutureMediaPost
Multi-brand gaming juggernaut Electronic Arts plans to leverage data, predictive modeling, programmatic technologies and cross-channel media to get beyond the on-off campaign model of advertising. Director of Global Lifecycle Marketing Stephanie Sczech explores how EA is building an always-on, responsive dialogue that is gamer-centric and able to move players across game franchises and brands. With content at its core, and tech driving multi-channel personalization, the plan requires changes in both the tech and the human stack.
In this CAP webinar recording, social casino experts Dan Berger of Blitzoo and Rachel Lazar of DoubleDown Interactive explain the social casino niche and what it means for you as an affiliate.
With the explosive growth of mobile games, many developers have shifted focus almost exclusively to mobile projects. Where does this leave social games? Is it still possible for developers to succeed on Facebook or other social networks? This session will offer insights for developers from the publisher’s perspective, as well as highlight key considerations in making your game into a global hit.
Expanding Peak Games across the pond – Growing in the USAdjust
In this presentation delivered during the adjust Mobile Spree Event by Erdem Inan (Peak Games) you will learn:
- Why Peak Games focused on the US
- Shaping a go-to-market strategy
- Identifying unique challenges in individual markets
- User Acquisition strategies in different regions
You can find the video to this talk here: https://www.adjust.com/overview/company/2016/08/31/erdem-inan-mobile-spree-talk/
You can find more adjust reports and case studies in our resources section: https://www.adjust.com/resources/
Platzi Conf Live - Josh Curtis - Mobile Games Monetization - ChartboostJosh Curtis
Mobile Games F2P Monetization, by Josh Curtis from Chartboost
- Industry Overview
- Viral Game Types
- Key Metrics for Monetization
- Ad Formats & Best Practices
Strategies and case studies to grow LTV in 2023 / Julia Iljuk (Balancy)DevGAMM Conference
While CPI is rising and monetization is getting harder, mobile developers explore ways to leverage the full potential of in-app purchases. This session uncovers how to stand the competition by maximizing your in-app revenue with LiveOps at any stage of the product. You will get practical steps and real-life case studies from Balancy’s work with mobile game studios.
How to Kickstarter: PR & Community ManagementJakub Kwinta
All we've learned during Gamedec's Kickstarter campaign during the global pandemic. To create a successful Kickstarter campaign, you have to adapt how this environment works. Learn the fundamental mechanics that can increase your chance to gather backers and fund your projects. From Stretch Goal structure to the exact date and time in the month to start the campaign - Every detail can make an impact on how you'll handle the whole project.
Not All Data Is Created Equal: Using Self-Declared Insights to Drive Targetin...MediaPost
Data took center stage in the 2016 election cycle as questions and concerns about data-driven targeting became a focal point. With the abundance of data available today, political strategists need to know what information is best for reaching voters at scale. At Fluent, we believe that the most powerful insights are derived from the voters themselves. In today’s session, attendees will learn about how our unique data assets can help them not only target voters but also engage and mobilize them.
TouchSpin Gaming is developing the world's most advanced multiplayer social slot games. These are the next step in social casino and make slot games as competitive as poker.
Storytelling with data think broad, mine deep, explain simplyLuciano Pesci, PhD
This is a presentation from the 2016 SLC|SEM Digital Marketing Conference in Salt Lake City August on 25th 2016. It uses Epic Rap Battles of History, the most successful internet show ever, as an example of how to tell a story with data analytics by thinking broadly, mining deeply, and explaining simply.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Jessica Tams
Delivered at GameDaily Connect USA 2019. Player behavior is constantly changing in response to new trends in games, be it innovative gameplay mechanics or simply new community expectations. How has this manifested itself in core game metrics, player engagement, and trends in in-app purchases? Alex Gray, VP of Solutions Consulting at Swrve, will share actionable insights derived from hundreds of billions of data points of player behavior on how to engage and convert in the necessary millisecond, stay relevant to your players, and produce stronger business results.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
Understanding Mobile Game Players | Saad HameedJessica Tams
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
We describe the deployment and use of Globus Compute for remote computation. This content is aimed at researchers who wish to compute on remote resources using a unified programming interface, as well as system administrators who will deploy and operate Globus Compute services on their research computing infrastructure.
Innovating Inference - Remote Triggering of Large Language Models on HPC Clus...Globus
Large Language Models (LLMs) are currently the center of attention in the tech world, particularly for their potential to advance research. In this presentation, we'll explore a straightforward and effective method for quickly initiating inference runs on supercomputers using the vLLM tool with Globus Compute, specifically on the Polaris system at ALCF. We'll begin by briefly discussing the popularity and applications of LLMs in various fields. Following this, we will introduce the vLLM tool, and explain how it integrates with Globus Compute to efficiently manage LLM operations on Polaris. Attendees will learn the practical aspects of setting up and remotely triggering LLMs from local machines, focusing on ease of use and efficiency. This talk is ideal for researchers and practitioners looking to leverage the power of LLMs in their work, offering a clear guide to harnessing supercomputing resources for quick and effective LLM inference.
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Crescat
Crescat is industry-trusted event management software, built by event professionals for event professionals. Founded in 2017, we have three key products tailored for the live event industry.
Crescat Event for concert promoters and event agencies. Crescat Venue for music venues, conference centers, wedding venues, concert halls and more. And Crescat Festival for festivals, conferences and complex events.
With a wide range of popular features such as event scheduling, shift management, volunteer and crew coordination, artist booking and much more, Crescat is designed for customisation and ease-of-use.
Over 125,000 events have been planned in Crescat and with hundreds of customers of all shapes and sizes, from boutique event agencies through to international concert promoters, Crescat is rigged for success. What's more, we highly value feedback from our users and we are constantly improving our software with updates, new features and improvements.
If you plan events, run a venue or produce festivals and you're looking for ways to make your life easier, then we have a solution for you. Try our software for free or schedule a no-obligation demo with one of our product specialists today at crescat.io
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
OpenMetadata Community Meeting - 5th June 2024OpenMetadata
The OpenMetadata Community Meeting was held on June 5th, 2024. In this meeting, we discussed about the data quality capabilities that are integrated with the Incident Manager, providing a complete solution to handle your data observability needs. Watch the end-to-end demo of the data quality features.
* How to run your own data quality framework
* What is the performance impact of running data quality frameworks
* How to run the test cases in your own ETL pipelines
* How the Incident Manager is integrated
* Get notified with alerts when test cases fail
Watch the meeting recording here - https://www.youtube.com/watch?v=UbNOje0kf6E
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Providing Globus Services to Users of JASMIN for Environmental Data Analysis
Put into practice a story of successful campaigns
1. PUT INTO PRACTICE:
A STORY OF SUCCESSFUL
CAMPAIGNS
MARGAUX FRANK m_frank@wargaming.net
MICHAEL BROEK mbroek@wargaming.net
2. BROTHERS IN ARMS
Michael Broek
Senior Live Operations
Manager
Margaux Frank
Player Relationship
Campaign Manager
1
3. WORLD OF TANKS
Available on PC (2011)
+150M registered users
Audience:
• Age: 18 - 54 (average: 31)
• 80% male
• Gamers, Military fans, Historical fans
General Information
2
250k subscribers
2M fans (1,2M in Europe)
7. THE CHALLENGES OF WORLD OF TANKS
Let‘s tackle them!
High level of complexity8 years on the market Understand your audience West vs. East
5
8. Challenge:
World of Tanks‘ audience is spread all over Europe –
so we need to have a pricing strategy that fits the
East and the West
THE THREE PRICE POINT STRATEGY
Different markets, different price points
6
Share of audience:
Very strong
Strong
Medium
Low
9. • The ‘Tank only‘ bundle allows us to have additional
offers that are more expensive
• We are attracting high spenders to buy the higher
price point bundles
THE THREE PRICE POINT STRATEGY
Estimated
revenue with
only one
bundle
Revenue with
three price
point bundles
7
11. CAN THERE BE ENOUGH PREMIUM VEHICLES?
Challenge:
How to monetize „old“ content and assure revenue
maximization?
• A lot of premium tanks are added to the game
over the years
• Too much premium content makes it difficult
for the user to make a choice
• Revenue from „old“ content is flat and can
stagnate at a low level of revenue
Let’s rotate them!
9
12. Challenge: Maximizing the revenue in the high sales period of Christmas
Day 24:
Big surprise
Free in-game
content
Basic & Upsell
offers
Creating hype24h offers
10
The excitement of Christmas spirit
ADVENT CALENDAR
13. COMMUNITY FEEDBACK
Are we really that bad?
Challenge: How to deal with one-sided feedback?
Not high
enough
I want more
Paying users
are a minority
Happy players
11
14. Seeing the bigger picture
Survey: Valentine‘s Day – Special – February 2018
12
COMMUNITY FEEDBACK
15. Quick analysis of player’s data based on selection criterias and triggers
REAL-TIME COMMUNICATION
World of Tanks, World of Tanks: Blitz
and World of Warships
15+ different data sources for each game
multiplied by regions
Battle & financial logs, any logs from any
activities on our web services
13
PLAYER RELATIONSHIP MANAGEMENT PLATFORM
Data collection and treatment
16. PLAYER RELATIONSHIP MANAGEMENT PLATFORM
Campaign management process
85 out of 100 monthly campaigns go back to the iteration phase
• Hypothesis
• Research & pre-analysis
• Monthly plan
ITERATE TEST
• Permanent relaunch
• In-game implementation propositions
SCALE• Content requests and validation
• Campaign launch
• Post-campagn analysis
(Partly) unsuccessful:
Rework campaign conditions/offer/content
14
17. GEO TARGETING & PRICE POINTS
Using national holidays as a point of contact
15
19. A significant impact on revenue
Confidence interval CG
Control group
Target group
17
MAKING EMOTIONS COUNT
20. THE CHALLENGES OF WORLD OF TANKS
How we tackled them
High level of complexity8 years on the market Understand your audience West vs. East
• Rotating content
• Seasonal beats
• Dynamic testing
• Testing opportunities
• Data-driven decisions
• Community feedback
• Onboarding
• Campaign analysis
• 3 price points
• Geo targeting
18
Introducing Liveops
Business Intelligence: Analysts specialized in treating in-game data but also ad-hoc campaigns data. Backbone for every decision we take.
Server-Side Events: Assuring engagement and monetization for the entire EU server
PRMP & Email: CRM department for multi-channel communication to the players: Email marketing manager + PRMP manager
(Player Relationship Manager Platform: Assuring engagement and monetization on a very targeted level)
SSE and PRMP team are working closely together to create and execute monetization and engagement events when we are a facing a quiet time with no content updates
8 years: lots of content available that need constant promotion
Audience:
Broad audience
Different cultures and visions
Different sources on how to check the feedback of your community
Complexity: Huge amount of data
West vs. East: The game has been created for an Eastern audience, how to make it appealing for the West?
Side note: Due to time constrains we are focusing only on a few of the challenges we are facing in World of Tanks
Audience share for World of Tanks in Europe to underline the need of price points that will match Eastern and Western needs.
The Tank only bundle strategy is great to please Eastern and Western price point but it does not allow us to target high spenders
By offering two more bundles that include the tank, but also additional premium content, we can have higher price points that are targeting high spenders (mostly in the Western audience)
By offering additional price points we are able to maximize our revenue up to 30%
The Standard bundle is very successful in the East and the West while the up-sell offers (Ultimate and Supreme) are dominating mostly in the West
Having a lots of premium vehicles in the game is a blessing but it is also a challenge
Offers are only available for 24h – the customer needs to decide quickly weather he wants to buy or not
Great tool to create hype amongst your community (Videos, Forum traffic etc)
Two price points are used to cover the different segmentations in our audience
Free content for payers and none payers to assure that the community sentiment remains positive even though the calendar is focussing highly on monetization
Make sure to have the best / new content at the end
Community feedback is not always objective
Community feedback from the forum is mostly negative since happy players usually don‘t visit the forum
The more free content / rewards we give to our community the more they want next time – it is never enough
We conducted an In game Survey to assure a more diverse reach of our audience
The result was very positive and it‘s proof that an additional layer of feedback can provide you with a more realistic state of the community sentiment
Lots of content and big audience across all europe
Challenge: How to make good use of all the data?
PRMP:
Analyzes and collect data from events, players profiles
Uses them to communicate almost immediately
Opportunity:
Exclusive bundles
Access to bundles
Prem shop vouchers
Exclusive missions
Free items
Purpose: Retention & monetization
How does the Campaign management process go?
Iterate: Come up with a hypothesis, so some research and add it to the monthly planning for approval.
Test: Request all the content (messaging, creative assets including specific illustrations) then check the impact of this campaign.
If the campaign is not successful: goes back to the iteration phase to change either the conditions, the offer or the content and re-test it.
Scale: If the campaign is successful, relaunch it permanently. Some campaign (such as onboarding) require a specific client UI, which means we can ask the devs to implement some of our PRMP campaigns.
Many campaigns are going back to the iteration phase (or go down the drain if they are very unsuccessful), with only a few campaigns being successful but working very well over time.
Promoscreens are our main way of communicating in-game
Test: lower prices to match Polish purchasing power
Use National Holiday as point of contact – Players are likely to be at home and play
Target Polish players with relevant offers (Pudel = Polish Tank, resource packages)
Don’t show any discounts
Concept: Capitalize on player’s high moral state
Triggers: Most kills, most XP, last survivor, most damage dealt, player receives at least one epic medal
Value proposition: improve game experience and treat yourself as a reward
Product: Voucher for flexibility. For non-payers, a very small price for conversion
Revenue uplift:
Target group (in red) = players who received the communication
Control group (in yellow) = players who fill the exact same conditions and perform the same trigger, but don’t get any communication. Allows to compare their behavior.
8 years on the market:
Rotating content: re-promoting older tanks
Seasonal beats: Advent calendar, summer sales…
Dynamic testing through PRMP
Understand your audience:
Community feedback
Onboarding: campaign to teach newcomers the basics of the game and help them play better
PRMP Campaign analysis: lets us understand players’ behavior
High level of complexity:
Lots of data = lots of testing opportunities with PRMP
Thanks to these testing opportunities, we can make data-driven decisions
West vs. East
3 price points: Standard, ultimate, supreme
Geo targeting: tests allowing us to be more focused on individual countries’ purchasing power.