Touchspin Gaming AG, founded in 2014 in Switzerland, specializes in innovative social casino games utilizing multiplayer mechanics and data-driven development. The company aims to enhance monetization and user engagement through strategic marketing, game design, and retention tactics, targeting key performance indicators for player acquisition and conversion. With projections of significant growth in the social casino market, Touchspin plans to expand its game portfolio and marketing strategies while leveraging its unique intellectual property.

2. WHAT WE DO
We Create Category-Defining Social Casino Games
 Innovative Multiplayer Game Mechanics
 Competition/Tournament Driven Engagement
 Data Driven Validation, Testing and Development
 Ongoing features releases based on audience testing

3. TOUCHSPIN GAMING AG
• Fully registered Swiss AG, founded Q1 2014
• Corporate office located in canton Zurich
• Relatively low corporate taxes, 20% pre-tax
• Pro-business regime, same year write off on major expenses, etc.
• No capital gains taxes, ideal for exits
• Great place to live and work, quiet, mountains, lakes, chocolate!

4. BUSINESS MODEL
Game Revenues derived mainly from F2P IAP
 F2P provide more than 60% of mobile rev and 90%
of app downloads
 In-Game Economy Optimized to Monetize
 Coin and Premium Purchases to stay in the game
 PowerUps and Premiums add fun and burn coins
 Ongoing Features and Levels releases extend
engagement

5. RECENT KPIs
The fine tuning to date has been without any CRM activity
 Avg. targeted Facebook installation - $2.30
 40% of downloads are - Organic
 More than 25% of players - Invite Friends
 One Day Retention – 38%
 Seven Day Retention – 22.5%
 Fourteen Day Retention – 11.5%
 Thirty Day Retention – 6.5%
 Player to Payer Conversion – 1%

6. TARGET KPIs
 Avg. targeted Facebook mobile installation - $2.00
 50% of downloads - Organic
 More than 33% of players - Invite Friends
 One Day Retention – 50%
 Seven Day Retention – 30 %
 Fourteen Day Retention – 20 %
 Thirty Day Retention – 12 %
 Player to Payer Conversion – 2-3%

7. ACHIEVING THE TARGETS
WHAT WE ARE DOING NOW TO ACHIEVE OUR TARGETS:
 Completely re-engineered in game economy to increase
risk/loss and maximize monetization – launch 25/09
 Created new on demand levels and purchase mechanism
 Hired full time CRM/Player Marketing Manager
 Developed and fully integrated CRM tools and calculators
 Upgraded Store items and Store shopping experience
 Fine tuning the player flow top to bottom
 Final stage planning advanced features and new games

8. HOW TO GROW
 Launch Facebook web app, acquire players at $0.25 instead
of $2
 Launch Tournaments and Private Tables features to enhance
retention and payer conversion
 Build new games, 3 already designed
 Build full casino platform with new game launch schedule
 Localize and market in LATAM and Asia
 Enhance BI and analytics

9. Introducing Texas Reels
THE NEW WAY TO PLAY SLOTS

10. MUTIPLAYER EXCITEMENT
UNIQUE MULTIPLAYER IP, PLAY ON THE SAME REELS!

11. AVAILABLE TO PLAY NOW/
TEXASREELS.COM

12. THE TOUCHSPIN TECH
Fundamental IP
• Patent Pending “Multiplayer Slot Machine Gaming”
• Extendable multiplayer platform
• New games can be rapidly developed and deployed
Extensive Team Experience
Creative Development Game Design
Data Mgmnt Economics Analytics
Acquisition Optimization Marketing

13. THE PEOPLE
THE FOUNDERS AND ADVISORS
Sherman Sall, CEO and Founder
Online gaming entrepreneur since 1998
Spiral Solutions, online casino operator and Spin3, mobile casino games developer
Naftali Merari, Founder
Serial game inventor, created TouchSpin mechanic
Alex Ousach, investor and advisor
Serial game developer, offshore “slot factory” provider to Playtika, Caesars, Bwin, 888
Gigi Levy, investor and advisor
Former CEO 888 Gaming Founding investor Playtika, Pacific Interactive and more

14. THE PEOPLE
Supported by a team of experts!
Ziv Baram, Data Science & Business Intelligence
8 years, Spiral Solutions marketing and BI
Mark Sinosich, Game Design & Economics
10 years slot game math and design Aristocrat
Gheorghe Mates, R&D/Development
Betfair and Vodafone
Alex Albul, Development and Process Management
Playtika, Win.com, Caesars social

15. SOCIAL CASINO OPPORUNITY
 Earned over $590M in Q1 and $650M in Q2
 Projected to generate more than $3B 2015
 Growth coming from mobile, which is still underpenetrated
by social casino
 Get it right on mobile to grow new players and new markets
 Provide the social mobile “glue” to engage players on
mobile devices
 TouchSpin IP will perform in many gaming environments

16. SOCIAL CASINO MATURING
 Social Casino looking more like “The Casino” business =
large and profitable
 Major brands have moved to retention to grow profits
 New game content drives player lifetime value
 Acquisitions fuel growth for market leaders

17. GROWING OUR BASE
 Distribute thru App Store, Google Play, Amazon, Facebook
 1-3% of players are payers
 Non Paying players provide liquidity and virality = organic growth
 Targeted customer acquisition and optimization by demo and
affinity
 Acquisition and optimization by channel
 Globalization – language versions and per country marketing
 Promoting Prize-based Tournaments, a major attraction

18. GROWING OUR BASE
Analytics and Release Schedules
 Around the clock optimization
 Every two week new release optimizes apps stores,
increases app ratings, pushes organic
 User experience, conversion and monetization
optimization per device, per release
 All monetization elements server-based

19. KEEPING OUR BASE
Robust data analytics and old fashioned retention
 Predictive Analytics to minimize churn
 Event-driven Player Targeting and Messaging
 CRM system and support website
 Iterative development process enhances LTV
 Player promotions and in game messaging
 New Game Releases for cross sell
 New Levels, Quests, Tournaments

20. COMPANY MILESTONES
Q3 2012 Original IP Conceived
Q1 2013 Multiplayer Proof Of Concept
Q2 2013 $250K Angel Investment
Q3 2013 MVP Texas Reels in Development
Q1 2014 Raised $400K in small seed round, $3M Valuation
Q2 2014 Release Version Into Production
Q3 2014 Texas Reels Pilot Release – data driven testing
program
Q3 2014 Slot Development team in Ukraine activated

21. PRODUCT ROADMAP
Q3 2014 Texas Reels Android to be added to pilot testing
Q4 2014 Complete Seed Round, additional $1M of which $350K
is raised
Q4 2014 Pilot Release Testing New Slot Game and
Tournaments
Q4 2014 Soft Launch Texas Reels
Q1 2015 Soft Launch New Slot
Q2 2015 Complete A Round Investment
Q2 2015 Full scale marketing/Continue features and news
levels

22. LONG TERM PLANS
Our unique IP provides growth and exit potential
• Rapid development and deployment of additional games
• Diversify portfolio of TouchSpin Casino social games
• License and develop slot machine system for casino floor

23. FINANCING STRATEGY
$1,000,000 Seed Round:
 Build Up Staff (acquisition and player marketing, CRM, game producer, analyst)
 Pilot Marketing + User Acquisition + Soft Launch Games
 Research & Development
 Product (new slot games, tournament engine, jackpots)
 Revenue (reach monetization targets)
 Analytics (further develop platform and team)
 Expand to other platforms, such as Facebook/web, Amazon

24. FINANCIAL PROJECTIONS
Key Drivers:
 New games releases
 Avg spend per MAU $2
 User plays 3 months
across platform
(Shown in Millions)

25. BE A PART OF THE GAME

26. CONTACT INFORMATION
Sherman Sall
Founder/CEO
TouchSpin Gaming AG
shermansall@touchspincasino.com
+41 (0)78 810 07 90
Zurich, CH