LocusPlay is a professionally managed company having vast experience in helping lotteries adopt state-of-the-art technology. LocusPlay Mobile Lottery platform is designed to operate high volume transactions with minimal investment and optimum infrastructure requirements. Our partnership driven approach presents a win-win business model to paper-based and startup lotteries.

1. Why do lotteries run into losses ?

2. LocusPlay Mobile Lottery
22
Lottery can not turn you into a
millionaire overnight.
Over-expectation
100
%
Misinterpreting the Lottery
Path to achieve overnight success
Return on investment expected in 4-6 months
Lotteries do not work the same way globally
Land-based lotteries are more effective initially

3. Key Factors
Influencing
Losses

4. LocusPlay Mobile Lottery
4
LocusPlay Mobile Lottery
4
Fairytale Business Model
Investors are brought into a frame by projecting
a billion dollar potential business opportunity
Unrealistic plan of acquiring 5-10% of lottery
market share in the first few months
Unrealistic expectation for breaking even in
less than 6 months
Gloomy picture
Eventually the lottery becomes chaotic
and mostly goes out of business.
1

5. LocusPlay Mobile Lottery
55
Misconstrued Decisions
Lottery is highly cultural and this factor has
been grossly missed out
Investors take a plunge with a team who
haven’t understood the culture of the lottery
Lotteries fail to understand the preferences of
the players instead delivers a product beyond
grasp
The inability to imbibe into a lottery
culture is a primary reason causing
major lottery failures.
Culture misfit
2

6. LocusPlay Mobile Lottery
66
Planning and execution are the key to
success of the lottery. Of course,
money is required.
Money not the only solution
Pursuing Unsolvable Problems
Lottery is launched with the help of proclaimed
experts who have never set-up a lottery in the
past
When the lottery starts to derail, rather than
targeting the problem we go for out-of-the-box
solutions
To stabilize the lottery, more money is pumped
in thinking “money solves all the problems”.
3

7. About LocusPlay
LocusPlay helps transform lotteries globally. Our back office system provides you
access to detailed reports and analytics for quick decision making. LocusPlay Mobile
Lottery solution assists lottery to operate effectively and efficiently
Lotteries across 3 continents are already using LocusPlay platform. Some of our
customers from emerging market have experienced 4X growth in sales. 50% of our
customers have switched from their existing technology providers to LocusPlay. With
over 100 million tickets sold using LocusPlay and we helped save up to 80% in capital
investment.

8. www.LocusPlay.com
info@locusplay.com
|
+1-­‐401-­‐400-­‐1183