Three major business disruptions are upon the game industry: spectating, subscriptions, and connective communications channels like social media. Spectating involves watching games rather than playing and could account for 10-20% of game consumption. Subscriptions provide access to games for a monthly fee but have yet to succeed at scale in games. Connective channels like Facebook and Twitch influence player relationships and interactions more than individual game developers. To succeed, developers must prioritize managing player relationships across these channels rather than focusing solely on their own games.
Riot Games Interview presentation Product launch planEdward Hwang
Though I failed to get the job as a product manager for SEA region after more than 10 interviews and hundreds of e-mails exchanged over a 6 months period, I still would like to share this slide that helped me get to the very last stage of the interview.
I made the slide within a week between interviews based on the request of the hiring manager to come up with a hypothetically scenario to launch a new product for Riot Games. The idea was to basically understand your skill-set and thinking process. And, of course to have something more solid to initiate a better communication during the interview process.
Anyways, I hope this helps if anyone is interviewing for a similar gaming company.
Player Engagement and In-Game AdvertisingTyler Pace
In this paper, we present an analysis of physiological engagement with advertising-rich video games. Physiological engagement was measured with OTOinsight’s Quantemo™ neuromarketing measurement platform. Analyzing the results from three separate physical traces in combination with eye tracking and interview data, we present a series of five insights for the design and dissemination of future in-game advertising.
Riot Games Interview presentation Product launch planEdward Hwang
Though I failed to get the job as a product manager for SEA region after more than 10 interviews and hundreds of e-mails exchanged over a 6 months period, I still would like to share this slide that helped me get to the very last stage of the interview.
I made the slide within a week between interviews based on the request of the hiring manager to come up with a hypothetically scenario to launch a new product for Riot Games. The idea was to basically understand your skill-set and thinking process. And, of course to have something more solid to initiate a better communication during the interview process.
Anyways, I hope this helps if anyone is interviewing for a similar gaming company.
Player Engagement and In-Game AdvertisingTyler Pace
In this paper, we present an analysis of physiological engagement with advertising-rich video games. Physiological engagement was measured with OTOinsight’s Quantemo™ neuromarketing measurement platform. Analyzing the results from three separate physical traces in combination with eye tracking and interview data, we present a series of five insights for the design and dissemination of future in-game advertising.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...emily_greer
As video games become more and more mainstream the industry labels of "core games" and "casual games" become less and less useful. I'll look at the forces that drove the categories, what's breaking them down, and how it changes how we should think about games.
esports are growing fast. According to Deloitte, "over $4.5 billion was invested in the industry in 2018 alone." Meanwhile, Business Insider projects an increase in audience, "from 454 million in 2019 to 646 million in 2023… that puts the audience on pace to nearly double over a six-year period, as the 2017 audience stood at 335 million."
But what are esports? And why are they gaining popularity so quickly?
To find out, we asked three experts - sports journalist Mitch Reames, technology researcher and brand consultant Will Partin, and Maxwell Foxman, Assistant Professor of Game Studies at the University of Oregon - to join us, as part of the University of Oregon's Hearst Demystifying Media Series.
Dematerialisation affects all segments of the video game industry. It has led to disintermediation in the value chain and raises questions over the role of certain stakeholders downstream. It has afforded new power to developers, who now have the opportunity to speak directly to their gaming customers. 'Online' has ultimately eroded a silo-based industry structure and allowed practices and cross-platform services to emerge that both benefit gamers and boost creativity within the sector.
Effective Testing of Free-to-Play Gamesemily_greer
Mobile games have become increasingly high-stakes over the last few years. Successful games make billions, but most games launch to failure, and few get a second chance from either platforms or players. Most developers test their games in various ways, from individual playtest sessions to geo-locked launches in Canada and Australia. But many games still launch with poor retention, monetization, tech problems, or some combination of the three. What's going wrong?
Kongregate has now put more than 20 games through test markets, learning valuable lessons along the way. This talk from GDC 2016 is a pragmatic guide to creating a test strategy, taking into account budget and schedule along with the benefits and pitfalls of various methods and the psychological traps that teams fall into as they evaluate results. The talk is illustrated by case studies and metrics from Kongregate's portfolio including AdVenture Capitalist, Spellstone, Raid Brigade and more.
Peter Warman - inGame advertising en affiliate marketingaffiliatedag
Adverteren binnen Games is inmiddels gemeengoed aan het worden, maar welke mogelijkheden zijn er nu op basis van Affiliate Marketing?
Spreker: Peter Warman (Newzoo.com)
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Breaking Labels: Core, Casual, and Other Misconceptions -- Casual Connect Eur...emily_greer
As video games become more and more mainstream the industry labels of "core games" and "casual games" become less and less useful. I'll look at the forces that drove the categories, what's breaking them down, and how it changes how we should think about games.
esports are growing fast. According to Deloitte, "over $4.5 billion was invested in the industry in 2018 alone." Meanwhile, Business Insider projects an increase in audience, "from 454 million in 2019 to 646 million in 2023… that puts the audience on pace to nearly double over a six-year period, as the 2017 audience stood at 335 million."
But what are esports? And why are they gaining popularity so quickly?
To find out, we asked three experts - sports journalist Mitch Reames, technology researcher and brand consultant Will Partin, and Maxwell Foxman, Assistant Professor of Game Studies at the University of Oregon - to join us, as part of the University of Oregon's Hearst Demystifying Media Series.
Dematerialisation affects all segments of the video game industry. It has led to disintermediation in the value chain and raises questions over the role of certain stakeholders downstream. It has afforded new power to developers, who now have the opportunity to speak directly to their gaming customers. 'Online' has ultimately eroded a silo-based industry structure and allowed practices and cross-platform services to emerge that both benefit gamers and boost creativity within the sector.
Effective Testing of Free-to-Play Gamesemily_greer
Mobile games have become increasingly high-stakes over the last few years. Successful games make billions, but most games launch to failure, and few get a second chance from either platforms or players. Most developers test their games in various ways, from individual playtest sessions to geo-locked launches in Canada and Australia. But many games still launch with poor retention, monetization, tech problems, or some combination of the three. What's going wrong?
Kongregate has now put more than 20 games through test markets, learning valuable lessons along the way. This talk from GDC 2016 is a pragmatic guide to creating a test strategy, taking into account budget and schedule along with the benefits and pitfalls of various methods and the psychological traps that teams fall into as they evaluate results. The talk is illustrated by case studies and metrics from Kongregate's portfolio including AdVenture Capitalist, Spellstone, Raid Brigade and more.
Peter Warman - inGame advertising en affiliate marketingaffiliatedag
Adverteren binnen Games is inmiddels gemeengoed aan het worden, maar welke mogelijkheden zijn er nu op basis van Affiliate Marketing?
Spreker: Peter Warman (Newzoo.com)
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
check here Top Gaming Companies Revamping the Future.
From Magnavox Odyssey to PS5 and Xbox Series X, the gaming industry has evolved at an exponential rate.
Gaming is a mass medium commanding the attention of billions each year.
So, to help marketers of all stripes understand the many business and career opportunities gaming has to offer, here are answers to frequently asked questions (FAQs)
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’DonoghueJessica Tams
Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Jessica Tams
Delivered at GameDaily Connect USA 2019. Player behavior is constantly changing in response to new trends in games, be it innovative gameplay mechanics or simply new community expectations. How has this manifested itself in core game metrics, player engagement, and trends in in-app purchases? Alex Gray, VP of Solutions Consulting at Swrve, will share actionable insights derived from hundreds of billions of data points of player behavior on how to engage and convert in the necessary millisecond, stay relevant to your players, and produce stronger business results.
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
Delivered at Casual Connect Europe 2019. With just 20 per cent of the games workforce consisting of women, the G Into Gaming initiative was launched to help games companies take actionable steps, with the aim of promoting gender balance. It aims to encourage women and young girls to consider a career in games, then support and nurture that talent going forward. GIG is now calling for Champions of Change from across the games industry and will use Casual Connect London to launch the G Into Gaming Charter for the games industry.
Delivered at Casual Connect Europe 2019. Mobile RPG "Age of Magic" launched worldwide in 2018 and became a huge success for Playkot (reached top51 grossing in China). The game was created by a small but dedicated team under a tight budget and schedule. Learn about principles that led to this success: the way Playkot forms the core team; identification, evaluation, hiring and integration of fanatics; the epic first task for every newcomer and the role trust, freedom and responsibility play in game development. These principles are universal and can be applied to every epic team no matter its size or complexity of their games.
Understanding Mobile Game Players | Saad HameedJessica Tams
Delivered at Casual Connect Europe 2019. A human-centered look at mobile game users their segment comparison: (Gender, Age, Device, Gaming Frequency) their segment distribution within each country and how design thinking can help companies grow game players.
Delivered at Casual Connect Europe 2019. Join Arizona Sunshine’s creator Vertigo Games in their journey of making high-quality Virtual Reality content accessible to a large audience. After the development of the home version of Arizona Sunshine, Arcades and Location Based Entertainment were explored in order to reach more players. The problems encountered, their solutions and the lessons learned during this process will be presented. Finally, the future of accessible VR will be discussed by taking a look at standalone devices.
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
Delivered at Casual Connect Europe 2019. LEGO was founded in 1932 on the Danish principle: Det bedste er ikke for godt or “Only the Best is Good Enough”. As play evolves for LEGO fans of all ages, LEGO has taken on new innovation challenges—but always with a safe, fair and transparent approach. This talk will address the way LEGO videogames have changed their approach to quality, innovation, digital child safety, and fair and transparent monetization.
The Business of Family-Friendly Mobile Gaming | Brian LovellJessica Tams
Delivered at Casual Connect Europe 2019. This talk will provide a rapid-fire overview of the future of the mobile gaming industry and the potential impact “always on” gaming has on young gamers. We will discuss the balance between ethics, responsibility and making money; the influence of influencers; how governments are beginning to play a bigger role; and what this all means for game developers (content opportunities).
How Recreation Management Software Can Streamline Your Operations.pptxwottaspaceseo
Recreation management software streamlines operations by automating key tasks such as scheduling, registration, and payment processing, reducing manual workload and errors. It provides centralized management of facilities, classes, and events, ensuring efficient resource allocation and facility usage. The software offers user-friendly online portals for easy access to bookings and program information, enhancing customer experience. Real-time reporting and data analytics deliver insights into attendance and preferences, aiding in strategic decision-making. Additionally, effective communication tools keep participants and staff informed with timely updates. Overall, recreation management software enhances efficiency, improves service delivery, and boosts customer satisfaction.
Accelerate Enterprise Software Engineering with PlatformlessWSO2
Key takeaways:
Challenges of building platforms and the benefits of platformless.
Key principles of platformless, including API-first, cloud-native middleware, platform engineering, and developer experience.
How Choreo enables the platformless experience.
How key concepts like application architecture, domain-driven design, zero trust, and cell-based architecture are inherently a part of Choreo.
Demo of an end-to-end app built and deployed on Choreo.
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Paketo Buildpacks : la meilleure façon de construire des images OCI? DevopsDa...Anthony Dahanne
Les Buildpacks existent depuis plus de 10 ans ! D’abord, ils étaient utilisés pour détecter et construire une application avant de la déployer sur certains PaaS. Ensuite, nous avons pu créer des images Docker (OCI) avec leur dernière génération, les Cloud Native Buildpacks (CNCF en incubation). Sont-ils une bonne alternative au Dockerfile ? Que sont les buildpacks Paketo ? Quelles communautés les soutiennent et comment ?
Venez le découvrir lors de cette session ignite
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptxrickgrimesss22
Discover the essential features to incorporate in your Winzo clone app to boost business growth, enhance user engagement, and drive revenue. Learn how to create a compelling gaming experience that stands out in the competitive market.
Prosigns: Transforming Business with Tailored Technology SolutionsProsigns
Unlocking Business Potential: Tailored Technology Solutions by Prosigns
Discover how Prosigns, a leading technology solutions provider, partners with businesses to drive innovation and success. Our presentation showcases our comprehensive range of services, including custom software development, web and mobile app development, AI & ML solutions, blockchain integration, DevOps services, and Microsoft Dynamics 365 support.
Custom Software Development: Prosigns specializes in creating bespoke software solutions that cater to your unique business needs. Our team of experts works closely with you to understand your requirements and deliver tailor-made software that enhances efficiency and drives growth.
Web and Mobile App Development: From responsive websites to intuitive mobile applications, Prosigns develops cutting-edge solutions that engage users and deliver seamless experiences across devices.
AI & ML Solutions: Harnessing the power of Artificial Intelligence and Machine Learning, Prosigns provides smart solutions that automate processes, provide valuable insights, and drive informed decision-making.
Blockchain Integration: Prosigns offers comprehensive blockchain solutions, including development, integration, and consulting services, enabling businesses to leverage blockchain technology for enhanced security, transparency, and efficiency.
DevOps Services: Prosigns' DevOps services streamline development and operations processes, ensuring faster and more reliable software delivery through automation and continuous integration.
Microsoft Dynamics 365 Support: Prosigns provides comprehensive support and maintenance services for Microsoft Dynamics 365, ensuring your system is always up-to-date, secure, and running smoothly.
Learn how our collaborative approach and dedication to excellence help businesses achieve their goals and stay ahead in today's digital landscape. From concept to deployment, Prosigns is your trusted partner for transforming ideas into reality and unlocking the full potential of your business.
Join us on a journey of innovation and growth. Let's partner for success with Prosigns.
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteGoogle
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-pilot-review/
AI Pilot Review: Key Features
✅Deploy AI expert bots in Any Niche With Just A Click
✅With one keyword, generate complete funnels, websites, landing pages, and more.
✅More than 85 AI features are included in the AI pilot.
✅No setup or configuration; use your voice (like Siri) to do whatever you want.
✅You Can Use AI Pilot To Create your version of AI Pilot And Charge People For It…
✅ZERO Manual Work With AI Pilot. Never write, Design, Or Code Again.
✅ZERO Limits On Features Or Usages
✅Use Our AI-powered Traffic To Get Hundreds Of Customers
✅No Complicated Setup: Get Up And Running In 2 Minutes
✅99.99% Up-Time Guaranteed
✅30 Days Money-Back Guarantee
✅ZERO Upfront Cost
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
SOCRadar Research Team: Latest Activities of IntelBrokerSOCRadar
The European Union Agency for Law Enforcement Cooperation (Europol) has suffered an alleged data breach after a notorious threat actor claimed to have exfiltrated data from its systems. Infamous data leaker IntelBroker posted on the even more infamous BreachForums hacking forum, saying that Europol suffered a data breach this month.
The alleged breach affected Europol agencies CCSE, EC3, Europol Platform for Experts, Law Enforcement Forum, and SIRIUS. Infiltration of these entities can disrupt ongoing investigations and compromise sensitive intelligence shared among international law enforcement agencies.
However, this is neither the first nor the last activity of IntekBroker. We have compiled for you what happened in the last few days. To track such hacker activities on dark web sources like hacker forums, private Telegram channels, and other hidden platforms where cyber threats often originate, you can check SOCRadar’s Dark Web News.
Stay Informed on Threat Actors’ Activity on the Dark Web with SOCRadar!
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improv...Shahin Sheidaei
Games are powerful teaching tools, fostering hands-on engagement and fun. But they require careful consideration to succeed. Join me to explore factors in running and selecting games, ensuring they serve as effective teaching tools. Learn to maintain focus on learning objectives while playing, and how to measure the ROI of gaming in education. Discover strategies for pitching gaming to leadership. This session offers insights, tips, and examples for coaches, team leads, and enterprise leaders seeking to teach from simple to complex concepts.
Into the Box Keynote Day 2: Unveiling amazing updates and announcements for modern CFML developers! Get ready for exciting releases and updates on Ortus tools and products. Stay tuned for cutting-edge innovations designed to boost your productivity.
Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdfJay Das
With the advent of artificial intelligence or AI tools, project management processes are undergoing a transformative shift. By using tools like ChatGPT, and Bard organizations can empower their leaders and managers to plan, execute, and monitor projects more effectively.
Enhancing Project Management Efficiency_ Leveraging AI Tools like ChatGPT.pdf
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
1. Game Changers:Game Changers:
Three Business DisruptionsThree Business Disruptions
Upon UsUpon Us
Eric GoldbergEric Goldberg
Casual Connect EuropeCasual Connect Europe
29 May 201929 May 2019
2. ContextContext
Developed for and worked with game-industryDeveloped for and worked with game-industry
state changers for >35 yearsstate changers for >35 years
From consumer online services to Internet to mobileFrom consumer online services to Internet to mobile
to F2P to social media to conversational AIto F2P to social media to conversational AI
Both business- and venture-sideBoth business- and venture-side
Ran three start-upsRan three start-ups
Advisor or board member to >50 companies, majorityAdvisor or board member to >50 companies, majority
early-stage; >50% game-relatedearly-stage; >50% game-related
Analysis and takeaways in consultation withAnalysis and takeaways in consultation with
game developers, executives, VCs operating atgame developers, executives, VCs operating at
leading / bleeding edge of these disruptionsleading / bleeding edge of these disruptions
3. A troika of disruptors…A troika of disruptors…
Connective tissueConnective tissue
Communications channels are intrinsicCommunications channels are intrinsic
Game-focused & general social media are pervasiveGame-focused & general social media are pervasive
SpectatingSpectating
eSports (leading with highest-level competitioneSports (leading with highest-level competition
around world’s most popular games)around world’s most popular games)
Watching – exclusively, temporarily, variablyWatching – exclusively, temporarily, variably
Linear consumption (so not interacting / “playing”)Linear consumption (so not interacting / “playing”)
SubscriptionsSubscriptions
Access to games for a single base priceAccess to games for a single base price
Generally metered by unit of time (e.g., month)Generally metered by unit of time (e.g., month)
4. ……and the points of inflectionand the points of inflection
DesignDesign
BusinessBusiness
Service operationsService operations
Industry focus has been on AI, machine learning &Industry focus has been on AI, machine learning &
cloud gaming, which change the way games arecloud gaming, which change the way games are
developed. (Service ops, too, with clouddeveloped. (Service ops, too, with cloud
gaming.)gaming.)
AI and ML chiefly disrupt how games areAI and ML chiefly disrupt how games are builtbuilt, in, in
contrast tocontrast to chosenchosen andand consumedconsumed..
5. Here, there & everywhereHere, there & everywhere
HereHere: Spectating: Spectating
Estimated 10%-20% of Western game consumption,Estimated 10%-20% of Western game consumption,
accelerating growth in both core and older demosaccelerating growth in both core and older demos
Highest among 6-24 age demographicHighest among 6-24 age demographic
More established in East Asia, in part because ofMore established in East Asia, in part because of
ecosystem (with limited correspondence in the West)ecosystem (with limited correspondence in the West)
ThereThere: Subscriptions: Subscriptions
Major subscription services poised to enter marketMajor subscription services poised to enter market
Niche successes across long-tail games, MMOs, etc.Niche successes across long-tail games, MMOs, etc.
EverywhereEverywhere: Communications & social media: Communications & social media
Facebook, YouTube, Twitch. ‘Nuff said.Facebook, YouTube, Twitch. ‘Nuff said.
6. Connective tissue: who controlsConnective tissue: who controls
the player relationship?the player relationship?
Multiple intermediaries have broader and deeperMultiple intermediaries have broader and deeper
relationships with players of a game than therelationships with players of a game than the
developers and publishers havedevelopers and publishers have
These relationships are considerably harder to breakThese relationships are considerably harder to break
than the connections to individual gamesthan the connections to individual games
One or more of these intermediaries can touchOne or more of these intermediaries can touch
every player interaction external to a gameevery player interaction external to a game
……and a number of interactions within gameand a number of interactions within game
Management of a game’s connective ‘partners’Management of a game’s connective ‘partners’
is an existential and increasing requirementis an existential and increasing requirement
7. Connective tissue: classesConnective tissue: classes
Social media giants (FB service, Google)Social media giants (FB service, Google)
General video services (YouTube)General video services (YouTube)
Game video services (Twitch)Game video services (Twitch)
Game chat service (Discord)Game chat service (Discord)
Messaging (Twitter, WeChat)Messaging (Twitter, WeChat)
StreamersStreamers
……and a slew of contenders & pretendersand a slew of contenders & pretenders
to serve gamer wants and needsto serve gamer wants and needs
8. Connective tissue: potential,Connective tissue: potential,
with emphasis on ‘potent’with emphasis on ‘potent’
DistractionDistraction
Offers of other services, diversionsOffers of other services, diversions
Game-related breadcrumbs (e.g., text comments)Game-related breadcrumbs (e.g., text comments)
InfluenceInfluence
Purchases including, of course, gamesPurchases including, of course, games
InterestsInterests
CaptureCapture
““All your players belong to us”All your players belong to us”
Re-capture (e.g., streamer feedback loop)Re-capture (e.g., streamer feedback loop)
Sustained developer success flows from greaterSustained developer success flows from greater
control of the player relationshipcontrol of the player relationship
9. Spectating: games peopleSpectating: games people
play… except when they don’tplay… except when they don’t
Interaction has been a fundamental assumptionInteraction has been a fundamental assumption
of the game business, designers and playersof the game business, designers and players
Emergent spectating behaviorsEmergent spectating behaviors
Top-level competitionTop-level competition
Passive entertainmentPassive entertainment
PersonalitiesPersonalities
Game highlightsGame highlights
Social activity with friends & acquaintancesSocial activity with friends & acquaintances
A developing spectrum of player consumptionA developing spectrum of player consumption
between watching and playingbetween watching and playing
10. Spectating:Spectating:
business consequencesbusiness consequences
Challenges current dominant business modelsChallenges current dominant business models
Decimates premium salesDecimates premium sales
Does not play nice with ‘traditional’ F2P…Does not play nice with ‘traditional’ F2P…
……but can create performance incentives, promotingbut can create performance incentives, promoting
purchases and giftingpurchases and gifting
Linear entertainment business models mostly aLinear entertainment business models mostly a
poor fit for gamespoor fit for games
AdvertisingAdvertising
Long tailLong tail
Revenues depend on a broader set ofRevenues depend on a broader set of
connections to and touchpoints with spectatorsconnections to and touchpoints with spectators
11. Games for spectatorsGames for spectators
Play patterns map to consumptionPlay patterns map to consumption
PassivePassive
LinearLinear
IntermodalIntermodal
““Schrodinger’s spectator”Schrodinger’s spectator”
Alternate among watch, low interaction, and playAlternate among watch, low interaction, and play
When is a spectator not a spectator? (When is aWhen is a spectator not a spectator? (When is a
player not a player?)player not a player?)
Demographics is destinyDemographics is destiny
When do we cross the 50% spectating threshold?When do we cross the 50% spectating threshold?
12. Subscriptions meet gamesSubscriptions meet games
Subscriptions are comingSubscriptions are coming
Value proposition attractive to customers…Value proposition attractive to customers…
……though the games business has yet to crack thethough the games business has yet to crack the
mass subscription codemass subscription code
Not exactly a “Netflix for games”Not exactly a “Netflix for games”
Unlike video, games are often consumed repeatedlyUnlike video, games are often consumed repeatedly
No long tail… and an abbreviated medium tailNo long tail… and an abbreviated medium tail
Not exactly as the industry wishcasts itNot exactly as the industry wishcasts it
Consumers mostly don’t buy by label or even byConsumers mostly don’t buy by label or even by
platformplatform
The IP owner/service dynamic flips with critical massThe IP owner/service dynamic flips with critical mass
13. Subscription businessSubscription business
considerationsconsiderations
Renewal is the end-all and be-allRenewal is the end-all and be-all
A game with 10K fanatic followers is more valuableA game with 10K fanatic followers is more valuable
than another with 2MM ‘nice to haves’than another with 2MM ‘nice to haves’
As steep a success pyramid as mobileAs steep a success pyramid as mobile
Relatively few winnersRelatively few winners
Smaller opportunity than mobile for foreseeable futureSmaller opportunity than mobile for foreseeable future
The developer-friendly hierarchyThe developer-friendly hierarchy
License fees; revenue shareLicense fees; revenue share
EpisodicEpisodic
EngagementEngagement
Component revenue maximizersComponent revenue maximizers
14. Several key takeawaysSeveral key takeaways
Continually invest in the player relationshipContinually invest in the player relationship
Find: where? frequency? relative strength?Find: where? frequency? relative strength?
Build: at the atomic level & specific to the gameBuild: at the atomic level & specific to the game
Improve: accentuate the positive, fend off negativeImprove: accentuate the positive, fend off negative
Then overinvest againThen overinvest again
Distributed: competing on size is a losing gameDistributed: competing on size is a losing game
The (player) tribe should be the game, not the guildThe (player) tribe should be the game, not the guild
Cultivate the local ecosystemCultivate the local ecosystem
Shape the interface with third-party channelsShape the interface with third-party channels
Your own channels: ‘velvet ropes’, distinguishersYour own channels: ‘velvet ropes’, distinguishers
Play with the strengths of connected games (don’tPlay with the strengths of connected games (don’t
compete directly with celebrity, social media)compete directly with celebrity, social media)