IBM uses analytics to gain insights into its own business performance and improve agility. It tracks key metrics through a digital dashboard to understand business health and recommend actions. Customer stories show how analytics helps optimize engagement, understand influences on sales, and integrate insights in real-time. Analytics allows customizing campaigns, minimizing wasted efforts, and gaining a holistic view of customers. Marketers must develop expertise in analytics to use data effectively and make informed decisions.
How Artificial Intelligence is Impacting Marketing Today and How Smart Market...Mark Osborne
Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
MRM Seattle Digital Immersion Lab: Just Measure It!MRM Seattle
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mix—a simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
How Artificial Intelligence is Impacting Marketing Today and How Smart Market...Mark Osborne
Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
MRM Seattle Digital Immersion Lab: Just Measure It!MRM Seattle
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mix—a simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
5 Ways to Improve Sales Performance with AnalyticsQlik
In this e-book, we'll look at some trends in the use of analytics by sales—including what's working and what's not—then look at 5 ways to improve sales performance with analytics.
Everything you want to know about sales growth but are afraid to askMcKinseyandCompany
Four secrets of sales leaders determine how effective they will be: selling the way customers want to buy; digital sales; make building smart analytics the norm; and bring together an A-team. From 2016 Dreamforce presentation by McKinsey's Lareina Yee and Maria Valdivieso de Uster.
Sales Operations can play a significant role in enabling transformation and driving sales productivity improvement. In particular, Sales Operations leaders can harness the power of advanced analytics capabilities to drive continuous improvement. This is an edited version of the presentation McKinsey's Brian Selby made at Dreamforce 2016.
"Marketing Analytics and Applications": Course IntroductionMasao Kakihara
Initial course introduction slides for "Marketing Analytics and Applications" course at SMU MITB program (AY2016 Term 1).
http://sis.smu.edu.sg/master-it-business
How marketing can report revenue analytics that don’t lieLeanData
There are some nasty blind curves when you need to show how marketing campaigns impact revenue.
Listen to the 30-minute webcast where you’ll learn:
- How to get your company on the path to revenue reporting
- The surprising obstacles that kill great reporting and how to overcome them
- The cost of only taking half-steps to revenue reporting
- Be successful at Account-Based Marketing
Tom Grubb, the Chief Strategy Officer with Digital Pi will discuss with Dan Ziman his insight on how marketing can report revenue analytics that don't lie.
Pelin Thorogood Presentation “Minds on Metrics” Powerful Thinkers SeriesAnametrix
Recently, Bite asked Anametrix CEO Pelin Thorogood to launch its “Minds on Metrics” Powerful Thinkers Series in San Francisco. Her presentation, “Unlock Big Marketing Insights From Big Data,” covered how to:
• gain a holistic view of marketing mix performance across the entire customer journey
• understand earned media’s impact on owned- and paid-media campaigns
• choose the right metrics to improve marketing effectiveness
• leverage multichannel analytics to drive predictable marketing results
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Marketers are stepping up to drive business results. Creating more networked organizations, targeting above-market growth, and capturing - then using - effective customer insights are core capabilities.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
5 Ways to Improve Sales Performance with AnalyticsQlik
In this e-book, we'll look at some trends in the use of analytics by sales—including what's working and what's not—then look at 5 ways to improve sales performance with analytics.
Everything you want to know about sales growth but are afraid to askMcKinseyandCompany
Four secrets of sales leaders determine how effective they will be: selling the way customers want to buy; digital sales; make building smart analytics the norm; and bring together an A-team. From 2016 Dreamforce presentation by McKinsey's Lareina Yee and Maria Valdivieso de Uster.
Sales Operations can play a significant role in enabling transformation and driving sales productivity improvement. In particular, Sales Operations leaders can harness the power of advanced analytics capabilities to drive continuous improvement. This is an edited version of the presentation McKinsey's Brian Selby made at Dreamforce 2016.
"Marketing Analytics and Applications": Course IntroductionMasao Kakihara
Initial course introduction slides for "Marketing Analytics and Applications" course at SMU MITB program (AY2016 Term 1).
http://sis.smu.edu.sg/master-it-business
How marketing can report revenue analytics that don’t lieLeanData
There are some nasty blind curves when you need to show how marketing campaigns impact revenue.
Listen to the 30-minute webcast where you’ll learn:
- How to get your company on the path to revenue reporting
- The surprising obstacles that kill great reporting and how to overcome them
- The cost of only taking half-steps to revenue reporting
- Be successful at Account-Based Marketing
Tom Grubb, the Chief Strategy Officer with Digital Pi will discuss with Dan Ziman his insight on how marketing can report revenue analytics that don't lie.
Pelin Thorogood Presentation “Minds on Metrics” Powerful Thinkers SeriesAnametrix
Recently, Bite asked Anametrix CEO Pelin Thorogood to launch its “Minds on Metrics” Powerful Thinkers Series in San Francisco. Her presentation, “Unlock Big Marketing Insights From Big Data,” covered how to:
• gain a holistic view of marketing mix performance across the entire customer journey
• understand earned media’s impact on owned- and paid-media campaigns
• choose the right metrics to improve marketing effectiveness
• leverage multichannel analytics to drive predictable marketing results
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Marketers are stepping up to drive business results. Creating more networked organizations, targeting above-market growth, and capturing - then using - effective customer insights are core capabilities.
Afterburner Webinars | Organizational Alignment - The Foundation of Business ...Afterburner
Afterburner Inc. brings insights on leadership and teamwork learned in the military to your company. We offer programs and training in a wide variety of subjects, including business execution strategy and leadership development.
In this webinar we discuss what Agility actually is and the latest on Agile team practices and frameworks. Learn how Agile competitors are overtaking traditional giants in the Financial Industry and how organizational alignment empowers business Agility.
Organizational Alignment: The Foundation of Business Agility is presented by Joel "Thor" Neeb, President of Afterburner.
Learn more about us at:
http://www.afterburner.com/
“IBM on April missed Wall Street estimates for the first time since 2005 and started to laying off thousands of employees” Business Insider
“Where we have not transformed rapidly enough, we struggled. We have to step up at all levels” IBM’s CEO Virginia Rometty
Was IBM’s Performance Predictable?
IBM Strategy and Values: (1) Focus on open technologies and high- value solutions, (2) Deliver integration and innovation to clients, (3) Become the premier Globally Integrated Enterprise.
This is a presentation in a meetup called "Business of Data Science". Data science is being leveraged extensively in the field of Banking and Financial Services and this presentation will give a brief and fundamental highlight to the evergreen field.
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
MRM Seattle Digital Immersion Lab: Just Measure It!wbeemer
Analytics expert Vipin Mayar of MRM Worldwide discussed how aligning measurement strategies with company objectives can drive business intelligence. Once those strategies are set, marketers can adjust their channel mix—a simple, cost-effective way to boost results. Mayar and panelists from Meteor Solutions, Microsoft, and Forrester Research also addressed measuring social media and mobile marketing campaigns.
Kathy Bachmann, Executive Vice President and Managing Director for Americas at MarketShare, discussed what it takes for marketers to understand the future of the global marketplace during her presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In her presentation, Bachmann noted that the rising demand for marketing data has led many marketers to leverage sophisticated technologies, but marketers must understand how to optimize these tools to bolster their marketing campaigns.
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
Presentation from the Markedsføringsdagen 2013 conference, june 12 2013 in Copenhagen. Contains an overview of trends, uses, challenges for the CMO and innovation aspects of big data.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
The Age Of New Reality Marketing V5.1 FinalTony Mooney
It\'s been a bug-bear of mine for many years that the average marketing skill set has not moved on very much from the 1960\'s model of 4 \'P\'s (Product, Price, Promotion, Place). Or that marketing is still largely synonomous with advertising - and spam advertising at that. This is a presentation I did to a marketing forum out in Singapore, where I\'ve tried to outline the new capabilities of the marketer of the 21st century. I also postulate the (controversial) perspective that a chunk of this new capability - especially around data and decisioning - might be better out sourced, leaving the internal marketing skills to be concentrated on strategy and proposition. See what you think. [Sorry you won\'t have my spoken narrative just yet but the slides are reasonably self explanatory]
Five Ways Analytics Empowers Marketing LinkedIn eMetrics Jimmy WongJimmy Wong
As presented at the eMetrics Summit in Chicago on June 10, 2015, in this fast-paced session, Jimmy Wong from LinkedIn shares five ways in which marketers at the world’s biggest professional social networking company use custom-built analytical tools and techniques to acquire, delight, and retain B2B customers. See how a combination of open-source and commercial technologies can be leveraged to hack together optimal solutions for marketing. Learn how these in-house techniques can be applied to your own organization.
Jimmy Wong heads up the business analytics team for LinkedIn’s B2B marketing. At the intersection of marketing and technology, Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He also runs the local Toastmasters club and mentors college students on starting their careers in marketing and analytics. Jimmy is passionate about empowering marketers to succeed through analytics.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
Why Sales and Marketing Specialists will become Big Data ScientistsCindyGordon
Dr. Cindy Gordon's presentation on Big Data and Predictive Analytics at the Sales & Marketing Middle East Conference May19-20 Abu Dhabi. Dr Gordon's presentation "Why Sales and Marketing Specialists will become Big Data Scientists" highlights the trends and skills needed in this era of accelerating volumes of data, along with predictive and prescriptive analytics that will help make sense of it all
Similar to IBM Case Study Agility & Analytics (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elizabeth Buie - Older adults: Are we really designing for our future selves?
IBM Case Study Agility & Analytics
1. IBM Case Study
Agility& Analytics
Pam A. Evans
Marketing Consultant
pam@pamevans.net
Bob Slaker
IBM NA Demand Programs Lead &
WW Project Director - SPSS
2. 2
Agility and Analytics Agenda
• CMO Priorities on Data and Social Media
• Engagement, Branding and Segmentation
• How IBM Tracks the Health of Its Business
─ SPSS Experiences
─ SPSS Story
─ Customer Stories
─ Thoughts
Social Networking
Sites and
Communities
3. 3
CMO's Top 2 Issues: Data Explosion and Social
Media
Source: Q8 How prepared are you to manage the impact of the top 5 market factors that will have the most impact on your marketing organization over the next 3 to 5 years?
n=149 to 1141; Q20 To what extent will the opportunity to collect unprecedented amounts of data require you to change? n=1629 to 1673
Under preparedness
Percent of CMOs selecting as “Top 5 Factors”
Data explosion 71%
Social media 68%
Channel & device choices 65%
Shifting demographics 63%
Financial constraints 59%
Decreasing brand loyalty 57%
Growth markets 56%
ROI accountability 56%
Customer collaboration 56%
Privacy considerations 55%
Global outsourcing 54%
Regulatory considerations 50%
Corporate transparency 47%
Need for change to deal with data explosion
Percent of CMOs indicating high/significant need
Invest in
technology
Understand
analytics
Collaborate
with peers
Validate
ROI
Address
privacy
Integrate
insights
Rethink
skill mix
73%
69%
65%
64%
52%
49%
28%
4. 4
From the HBR Blog …
Marketers Flunk the Big Data Test
• “Most rely too much on gut”
• “A majority struggle with statistics”
– 44% got four or more answers wrong on a five question aptitude test;
– Only 5% of marketers even own a statistics text book
• “Some are dangerously distracted by data”
– Over react to “blips” in dashboard data
– Focus on response-metrics vs customer loyalty or lifetime value
• “The best focus on goals and filter out noise
– But that is only 10%
– Need to reiterate critical business goals, and teach to put data front and center
Read the article at: Harvard Business Review Blog Network
5. 5
The point …
– You will need to develop or acquire the expertise
to use analytics
– Short term, there are not enough “data scientists”
to go around
– Marketers will need to be able to “speak data” to
help ensure successful outcomes
6. 6
Agility and Analytics
1. Set Measurable Goals
2. Ensure KPIs align to goals
3. Understand the results in
terms of actions
12. 12
IBM Digital Dashboard: An Agility Project
• Key performance metrics defined to
understand and act
– Importance of connecting marketing
data to sales
Two -week status checkpoints on new
enhancements
– Analysts recommend actions based
on a series of factors and trends
13. 13
Worldwide analytics for Smarter Planet
• Total visits continue to climb, with 30% more visits in 2011 compared to 2010
• WW Dashboard by Smarter Planet topic to understand visitor behavior
– Reach and Engagement
– Daily and monthly visits trends
– Top pages and page types
– Traffic Sources
• Top Domains
• Organic Search and Paid Search
• Social Media
– PDF downloads, Video plays and Top Solution pages
14. 14
Web Analytics investigates Customer Navigation
Funnel Analysis
• What % of customers are reaching
their destination?
• What % of initial customers
completing the form?
Path Analysis
• What % of customers are leaving
the site?
• What are the most popular links for
this path?
15. 15
Social Impact Metrics*
SiriusPerspective: The shift away from traditional brand metrics
(reach, sentiment, share of voice) is critical to show impact.
28%
8%
16%
34%
14%
Traditional brand metrics
Customer
satisfaction/loyalty
Analyst influence
Demand increase
Revenue
What are the top metrics you use to measure impact?
*Copyright by Permission of
21. 21
Predictive factors to get that win!
Firmographic
Psychographic
Buying cycle
Sales Cycle
Demographic
Marketing cycle
22. 22
Buying Cycle Interactions
22
A I C E P
CA ED CV
N T A B
Marketing Cycle—CA > ED > CV = Create Awareness > Educate > Convince >
Offer
Buying Cycle—A > I > C > E > P = Awareness > Interest > Consideration >
Evaluation > Purchase
Sales Cycle—N > T > A > B = Need > Timing > Authority > Budget
Marketing
Cycle
Buying
Cycle
Sales
Cycle
O
24. 24
Synchronize marketing
processes to create a
closed loop and global
view of the customer
Synchronize marketing processes
to create a closed loop and
global view of the customer
27. 27
Combine attitudinal and survey-based
data with social media sentiment to
anticipate and target new segments
28. 28
What did it take?
Give up old views
Better alignment with sales
Recognize that it takes more than great creative to get
results
Understand that we no longer control the message
“Radar” has to go out further
Organizational behavior affects individual behavior
31. 31
Meteolytix – uses analytics to build sales
forecasts for retail and service sector clients
The Challenge: Develop improved ability to make precise sales predictions at branch locations for
bakery chain
The Process
• Client bakeries had observed that purchase types varied with weather
• Combined data from multiple sources …
– Historical sales figures
– Vacation and holiday dates
– Local competitive environment
– Marketing activities
– Weather
• Provides sales forecast to identify how much of what to produce at local bakeries
– Drizzle is typical cake weather
– Heat wave associated with higher sales of grilled sandwiches
– Continuous rain increases sales in some locations, and decreases in others
• Beginning to apply microforecasts to other industries … hairdressers, energy
producers etc.
32. 32
Meteolytix
The outcome …
– Improved availability of exactly the right products
– Reduces returns/spoilage by 33%
– Reduces waste and environmental impact
– Increases customer satisfaction
The Point …
What hidden influences do you have that affect your business? Are
you taking advantage of available data about them?
Learn more at: meteolytix case study
34. 34
Rabobank – financial services leader
The Challenge: To Better understand individual customers to create strategic offers for
cross, up and deep selling
The Process …
• Combined data from three types of interactions: outbound campaigns, “event”
driven (like birth, marriage etc.) and incoming activity
• Added in knowledge from market research and data mining.
• Identified product clustering and sequencing
– Customer with savings account, responsive to investment offers
– Transfer of large sum to account indicates potential immediate interest – requires rapid response –
trigger lead or offer
• Identified customer channel preferences for contact by an advisor directly or
through a direct marketing channel
• Target campaigns by identified groups, using the appropriate channel
• Using analytic software, able to deploy predictive models immediately
• Synchronize customer data with analytics in real time – daily updates to branches
on who to target and how
35. 35
Rabobank
The Outcome …
– Contact channel optimized for each customer
– Marketing campaign launch cycle reduced by at least four weeks
– Just in time identification of leads for quick response to customer
opportunity
– Campaign costs reduced, and success rates increased
The point … Are you integrating analytics into your normal work
stream to increase agility and success? What can you do to
make that happen?
Learn more at: Rabobank case study
37. 37
UNICEF – child rights organization of the UN
The Challenge – increase funding from contributions, with
minimal resources - outbound direct mail had lost growth
potential and CRM system with operational data had limited
analytical capability
The Process …
• Combined third party lifestyle data with millions of house
records
• Incorporated results data from marketing activities over the
years
• Applied analytics on massive data to identify who to include
and who to exclude from campaigns
38. 38
UNICEF
The Outcome …
– Identification and mapping of contributors identified clear-cut donor
segments
– Analysis and results easily put in visual presentations to improve insights
– Doubled response on neighborhood level campaigns
– Yield became predictable, so campaigns became more effective and efficient
– Minimized “irritation” of mis-targeted campaigns
The Point …
Use of analytics enabled not only improved campaign results, but minimized
negative reaction from off-target recipients.
Who you don’t market to can be as important as who you do market to. Do you
know who to leave out?
Learn more at: UNICEF case study
40. 40
Telerx – contact center
• The Challenge – transform to gain competitive advantage in evolving
market
• The Process …
• Analyze unstructured and structured data
• Unlock value in thousands of daily voice recordings
• Support advanced predictive modeling
• How …
– Incorporated data from social media channels, such as FB, Twitter, blogs and
forums
– Automatically transcribed voice recordings
– Consolidated into data mart along with call center notes and CRM data
– Mined text data
– Presented as a series of intuitive graphical reports
41. 41
Telerx
Outcome …
– Incorporating voice transcription yielded twice as many insights as
social media or notes alone
• Analysis identified areas of interest that the call center scripted questionnaires
would not have captured
– Able to identify “hot topics” in social media and prep call center for
volumes and scripted responses even before calls begin coming in
– Automated dashboard report highlight patterns and trends in
consumer behavior so can act
The Point …
Are you taking advantage of what your customers and prospects are literally telling
you? Or are you forcing their feedback into what you think they are talking about?
Learn more at: Telerx case study
43. 43
Thoughts …
• Ready or not, analytics is part of marketing
• Nothing has changed, everything has changed
• Look for data in places you may never have
considered
• Agility is essential
• Need to focus on the right data
• Fast is good; faster is better