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10 Years of Angry Birds | Stephen Porter
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10 Years of Angry Birds | Stephen Porter
1.
Rovio © 2019
Confidential
2.
Rovio © 2019
Confidential ABOUT ME Stephen Porter Brand & Marketing Director
3.
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Confidential 2009 Hi, I’m George
4.
Rovio © 2019
Confidential 2009 11 DECEMBER
5.
Rovio © 2019
Confidential 2010-2012
6.
Rovio © 2019
Confidential 2010
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Confidential 2010 50M ALL TIME DOWNLOADS NEW GAMES 28 EMPLOYEES 40K LICENSING UNITS SOLD
8.
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Confidential 2011
9.
Rovio © 2019
Confidential NEW GAMES €106M REVENUE GAMES 70% LICENSING 30% 500M ALL TIME DOWNLOADS 225 EMPLOYEES 30M LICENSING UNITS SOLD 2011
10.
Rovio © 2019
Confidential 2012
11.
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Confidential 2012 NEW GAMES €152M REVENUE GAMES 65% LICENSING 45% PARTNERS 200+ 1.3B ALL TIME DOWNLOADS 518 EMPLOYEES 416M LICENSING UNITS SOLD
12.
THE CLOUDSRovio ©
2019 Confidential 2013-2015
13.
Rovio © 2019
Confidential 2013
14.
Rovio © 2019
Confidential 2013 NEW GAMES/SERVICES €156M REVENUE GAMES 63% LICENSING 47% PARTNERS SAVAGELY LARGE AMOUNTS 2B ALL TIME DOWNLOADS 800+ EMPLOYEES 436M LICENSING UNITS SOLD
15.
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Confidential 2014
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Confidential 2014 NEW GAMES €158M REVENUE GAMES 74% LICENSING 26% PARTNERS 2.5B ALL TIME DOWNLOADS 690 EMPLOYEES 295M LICENSING UNITS SOLD STILL EXTREMELY MANY
17.
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Confidential 2015
18.
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Confidential 2015 NEW GAMES €142M REVENUE GAMES 80% LICENSING 20% 3.1B ALL TIME DOWNLOADS 470 EMPLOYEES 226M LICENSING UNITS SOLD
19.
Rovio © 2019
Confidential 2016-2017
20.
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Confidential 2016 $352M BOX OFFICE
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Confidential 2016 €190M REVENUE GAMES 84% LICENSING 16% NEW GAMES 3.6B ALL TIME DOWNLOADS 450 EMPLOYEES 264M LICENSING UNITS SOLD
22.
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Confidential 2017 €297M REVENUE GAMES 83% LICENSING 17% NEW GAMES 4B ALL TIME DOWNLOADS 450 EMPLOYEES 155M LICENSING UNITS SOLD
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Confidential
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Confidential BRAND AWARENESS
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Confidential EVOLUTION OF RED 2019 AND BEYOND
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Confidential EVOLUTION OF BUSINESS * During 2018. 1% in 2018 games revenue came from customer contracts (i.e. Amazon) GAMES Players download games from application stores for free Players make in- application purchases Players watch ads in the game 88 % of games revenue* 11 % of games revenue* Rovio runs paid and organic user acquisition campaigns in digital media channels BRAND LICENSING Rovio licenses Angry Birds brand to product manufacturers and content creators directly or through agents Manufacturers make the products and handle distribution. Content creators create content and handle distribution. 72 % of licensing revenue* 28 % of licensing revenue* Royalties from content licensing Royalties from product licensing
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Confidential MARKETING MISSION 1. STRENGTHEN ANGRY BIRDS BRAND VISIBILITY 2. SUPPORT PERFORMANCE MARKETING EFFORTS
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Confidential MARKETING INVESTMENT 20172016 2018 69.6 78.6 18.2
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Confidential GAMES (Q1 2019) BEST PERFORMERS 18xTITLES
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Confidential LICENSING PRODUCT LICENSING CONTENT LICENSING
31.
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Confidential TODAY 4.5B ALL TIME DOWNLOADS 400 EMPLOYEES 1.8B TOTAL LICENSING UNITS SOLD €281M REVENUE GAMES 89% LICENSING 11% 2018
32.
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Confidential Movie licensing program Anniversary campaign Long form licensing program New programs…. LONG FORM SHORT FORM SHORT FORM SHORT FORM
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Confidential EVOLUTION OF RED
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Confidential
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Confidential
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