CRM can mean many things to different businesses, but for an online lottery business, it means optimum business returns! Anybody with a little computer knowledge could answer – What is CRM or Customer Relationship Management, but most often fail to convey what it does for your business.So, here is everything you need to know about CRM and its benefits. 1. Drives sales: Having a strong Customer Relationship Management system ensures that your website/app looks and functions well, which in turn drives sales. The digital users have set standards and if you fail to meet their expectations, they will move on to a better site. Hence, having a strong CRM along with an updated user interface is of paramount importance in driving sales in lottery business. 2. Tracking: This management system enables the business to store customer information, track interactions and record activities across the business, irrespective of the size of the data. This information helps analyze customer behavior and buying trends that can help steer your business in the right direction. 3. User experience: A strong CRM system can improve the user experience to a great extent. And a good user experience means that your customers will be recommending your site or app to their peers, generating more revenue for your business. 4. Convenience: CRM makes the whole process of buying, playing and claiming wins, easy and convenient for the customer. Since everything can be handled online, the business will be cutting expenditure on rent drastically. Therefore, convenient for both business and the end user. 5. Security: If you have ever owned a traditional business, you will know how difficult it is to keep an account of the money flow. With CRM, you will be able to keep an account of every penny that is coming in without any hassle. Since the payments are made online, the whole process is more secure, fast and effective for the business as well as the customer. 6. Effective time management: As CRM prompts users to follow up on activities and automates alerts when important events occur, or if actions are missed. 7. Training costs are reduced: By equipping users with tools they are already familiar with and applying guided processes that direct them to successful outcomes.

1. Benefits of CRM in Lottery

2. LocusPlay Mobile Lottery
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A Robust CRM
Improves business relationship with your
players.
Stay connected with players and improve
profitability.
Grow your lottery business.
Player satisfaction to the next level.
Multi-­‐channel
customer
environment
CRM helps you better understand your
players.
1

3. LocusPlay Mobile Lottery
33
Drive Sales
Focus on player retention.
Identify quality players to increase
engagement.
Reduce sales cycle.
Send reminders when you need to follow-up.
Grow
efficiently
Players give your business a sense of
purpose and direction.
2

4. LocusPlay Mobile Lottery
4
Improve Player Service
Increase player loyalty.
Circulate important information on events and
news.
Maintain value in the highly profitable player
groups.
Centralize player information.
Happy and profitable players for the
long run.
CRM
for
happy
players
3

5. LocusPlay Mobile Lottery
5
Analytics
Information is stored in one place to improve
analytics.
Analyze player behavior and buying trends.
Tracks real-time sales interactions.
A dashboard that keeps you focused.
CRM helps grow your business.
Generate
insights
for
better
decisions
4

6. LocusPlay Mobile Lottery
6
Optimize Marketing
Automate marketing interactions.
Identify appropriate time to market your lottery.
It ensures that you don’t waste your time on
less profitable player groups.
Greater efficiency and cost reduction.
Marketing can feed sales with new
leads.
Target
right
audience
5

7. LocusPlay Mobile Lottery
Make online payments more secure, fast and
effective for lottery and players.
Keep an account of funds without any hassle.
Advanced hierarchy security to manage access
to super admin and subordinates. Control access to your important
customer and business information.
Cash-­‐flow
management
6Safeguarding Business
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8. About LocusPlay
LocusPlay helps transform lotteries globally. Our back office system provides you
access to detailed reports and analytics for quick decision making. LocusPlay Mobile
Lottery solution assists lottery to operate effectively and efficiently.
Lotteries across 3 continents are already using LocusPlay platform. Some of our
customers from emerging market have experienced 4X growth in sales. 50% of our
customers have switched from their existing technology providers to LocusPlay. With
over 100 million tickets sold using LocusPlay and we helped save up to 80% in capital
investment.

9. www.LocusPlay.com
info@locusplay.com
|
+1-­‐401-­‐400-­‐1183