Get consumers to love your game in under 3 minutes
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You've snagged a date with your consumer. It's your chance now to make your first impression. Preparing for a date can be nerve-wracking, but can be approached in a step-by-step manner that'll assure you make it to your date fully prepared. No matter how great your game is, only 20% of games make it to past the first session. This presentation will get your game ready for it's first date.
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Get consumers to love your game in under 3 minutes
- 1. GET CONSUMERS TO LOVEYOUR GAME IN UNDER 3 MINUTES 1© 99GAMES 2015
- 2. OF ALL THE RELATIONSHIP MILESTONES,THE FIRST DATE IS THE HARDEST ONE TO GET RIGHT 2© 99GAMES 2015
- 3. 3 24% Players drop off after 1 session © 99GAMES 2015Image Source: MGT Design
- 4. HOW DOYOU GETYOUR GAME READY FOR ITS FIRST DATE? 4© 99GAMES 2015
- 5. 5 THE PLAYER LAUNCHESYOUR GAME FOR THE FIRST TIME…YOUR FIRST DATE BEGINS! © 99GAMES 2015Image Source: MYON
- 6. 6 You have 3min to get the players attention © 99GAMES 2015
- 7. 7 TYPICAL FIRST GAME LOOP Splash 1 2 3 4 5 6 7 8 9 Too Late Loading Home Intro Clip Map Level Info Tutorial Game Reward © 99GAMES 2015
- 8. #1 ONE TOO MANY STEPS! TRIM THEM 8© 99GAMES 2015
- 9. CASE STUDIES 9© 99GAMES 2015
- 10. CRIMINAL CASE 10© 99GAMES 2015
- 11. 3 Home 5 Map 6 Level Info © 99GAMES 2015 Splash 1 2 Loading 4 Intro Clip 90sec Game Loop 7 8 Tutorial Game 9 Reward
- 13. 6 Level Info © 99GAMES 2015 Splash 1 7 8 Tutorial Game 9 Reward 4 Intro Clip 70sec Game Loop 2 Loading 3 Home 5 Map
- 14. JELLY SPLASH 16© 99GAMES 2015
- 15. Splash 1 2 Loading 3 Home 4 Intro Clip 5 Map 6 Level Info 7 8 Tutorial Game 9 Reward 40sec Game Loop © 99GAMES 2015
- 16. FLAPPY BIRD 19© 99GAMES 2015
- 17. FLAPPY BIRD 4 Intro Clip 5 Map 6 Level Info 10sec Game Loop Splash 1 2 Loading 3 Home 7 Tutorial 8 Game 9 Reward © 99GAMES 2015
- 18. #2 PEEL THE ONION. DON'T DUMP 21© 99GAMES 2015
- 19. CASE STUDIES 22© 99GAMES 2015
- 20. HAY DAY 23© 99GAMES 2015
- 21. HAY DAY Dressed to Impress Freedom to Explore Calls you Back © 99GAMES 2015
- 22. CANDY CRUSH SAGA 25© 99GAMES 2015
- 23. CANDY CRUSH SAGA Stimulates You Gives Pleasing Feedback Social Validation © 99GAMES 2015
- 24. #3 GENERATE MYSTIQUE TO KEEP PLAYERS INTRIGUED 28© 99GAMES 2015Image Source: BrightRoll
- 25. #4 ABSENCE MAKES THE HEART GROW FONDER…KNOW WHEN TO LEAVE © 99GAMES 2015Image Source: LearnVest
- 26. 33 LivesEnergy Timers © 99GAMES 2015
- 27. #5 DON’T HESITATE TO ASK FOR A SECOND DATE 34© 99GAMES 2015
- 28. 35 Be Fun Be Relevant Time it Don’t Spam Push notifications drive 30 day retention by 125% © 99GAMES 2015
- 29. SUMMARY • TRIM STEPS • DON’T DUMP • GENERATE MYSTIQUE • KNOW WHEN TO LEAVE • DON’T HESITATE TO ASK FOR A SECOND DATE © 99GAMES 2015
- 30. ABOUT 99GAMES STAR CHEF DHOOM:3 THE GAME JIM & FRANK MYSTERIES SPELLUP • Creator of beautiful award winning titles like ‘Star Chef’, ’Dhoom: 3The Game’,‘SpellUp’ and ‘Jim & Frank Mysteries’ • Over 23 Mil game downloads till date • Leading Developer and Publisher of games of international standards for Global & Indian consumers • Published 15 games since launch in 2009. Has significant experience in monetisation and scaling revenues in the freemium segment • Stable senior team - working collaboratively for the past 5 years. • Backed by quality institutional investors - Kalaari Capital and Ascent Capital © 99GAMES 2015
- 31. THANKYOU 38 Anila Andrade @anilaandrade © 99GAMES 2015 All product images and videos are copyrights of their respective companies.