Jake Kemp conducted audience research on music preferences and consumption habits. He asked participants questions about the music magazines they read, how much they spend on magazines per month, how they get their music, their favorite genres and artists, the music festivals they attend, and how they listen to and watch music. The majority spend between £5-15 per month on magazines and get their music through both legal and illegal downloads. Rock, pop, and R&B were among the most popular genres.