Jake Kemp conducted audience research on music preferences and consumption habits. He asked participants questions about the music magazines they read, how much they spend on magazines per month, how they get their music, their favorite genres and artists, the music festivals they attend, and how they listen to and watch music. The majority spend between £5-15 per month on magazines and get their music through both legal and illegal downloads. Rock, pop, and R&B were among the most popular genres.

1. Audience ResearchJake Kemp

2. Questions AskedWhich Music Magazines Do You Read?How Much Do You Spend On Music Magazines A Month?How Do You Get Your Music?What Is Your Favorite Genre Of Music?What Music Festivals Do You Attend?How Do You Listen To Music?How Do You Watch Music?Who Is Your Favorite Band/Artist?

3. Which Music Magazines Do You Read?Q - 4NME -7Rolling Stone - 5Kerrang – 4Vibe - 6Mojo - 3

4. How Much Do You Spend On Music Magazines A Month?£5 - 15£10 - 5£15 - 7 £20 - 5 £20+ - 2

5. How Do You Get Your Music?Illegal Downloading - 14Legal Downloading - 9Both - 6

6. What Is Your Favorite Genre Of Music?Rock - 3 Pop - 7Hip Hop - 3Rap - 4RnB - 6Dubstep - 3Drum & Bass - 3

7. What Music Festivals Do You Attend?V Festival - 4Creamfields - 1T In The Park - 3Reading & Leeds Festival - 4Wireless - 2Latitude - 3More Than One - 12

8. How Do You Listen To Music?IPod - 11Computer - 8Radio - 6TV - 4

9. How Do You Watch Music?TV - 20Internet - 6Other - 3

10. Chris BrownLil WayneCamo & KrookedFlux PavilionChase & StatusSub FocusKanye WestKaty BJessie JAdele Who Is Your Favorite Band/Artist?Green DayBlink 182Foo Fighters BorgoreHigh ContrastDrakeJay ZWhite StripsGorillasSnoop Dogg