The magazine will be called "Rift" and will be published monthly, focusing on indie music. It will cost £3.60 and be distributed in stores like newsagents, supermarkets, HMV and music shops. The magazine will have an informal chatty style to involve readers. Regular content will include album reviews, interviews, song recommendations, top 10 lists, news, posters, and gig guides. Feature articles will cover topics like music festivals, concerts, band interviews and profiles, best songs lists, videos, and more. The magazine will use a combination of fonts like Berlin Sans FB for coverlines, Calibri for headlines, and Franklin Gothic for standfirsts.