The document summarizes the results of a questionnaire conducted to identify the target audience for a music video, album, and poster. It found that the target audience prefers to watch music videos online, attends gigs regularly, and purchases music primarily through digital downloads. They are willing to pay £9-12 for a newly released album and have a monthly budget of £5-8 for musical purchases. The questionnaire also provided guidance on the style of music video, album cover, and advertisement that would appeal most to the target audience.

1. Music Video Questionnaire
Results
Shannon Jezzard and Sophia Doughty

2. We carried out a questionnaire in order to discover who our target audience are
for our music video, album release and poster. We also tried to gather their
opinions and preferences surrounding Indie Rock genre. The purpose of this
presentation is to display the findings from our questionnaire.
For our questionnaire we asked members of the public in the town center by our
college. We asked a range of 20 people of different ages, employment status’ and
interests. By doing this we were about to collect diverse results so we have an
idea of what to include in order to appeal to our target audience.

3. Audience Profile
This is Olivia. She is a 19 year old university student living in London
and loves attending festivals, gigs and going out discovering new bands
and meeting new people. She
likes shopping, has a part time
job in a retail store, giving her a
disposable income and runs a
fashion and music blog, where new
bands ask her to review their music,
giving her a deeper insight into the
indie rock genre. She has tickets to
The Maccabee’s upcoming tour, after
gaining interest from them due to previously
reviewing them on her blog.

4. Audience Profile
This is Geoffrey, he is 21 and a full time sales assistant in a vintage shop in his
home town of Bishops Stortford, which
gives him a disposable income, enabling
to keep up to date with all the new
music releases of the indie rock genre.
He plays in a band himself, which takes
influence from The Maccabees and other
similar indie rock bands. In his spare time he
likes to skateboard and socialise with friends.
He also frequently reads music magazines such
as NME and Q. He has an interest in film
soundtracks, and is hoping to attend university in
Brighton to study music for film.

6. Computer
55%
TV
30%
Phone
15%
How would you usually watch music
videos?
0
2
4
6
8
10
12
14
No Yes
Do you regularly attend gigs?
From this set of results we have found that the majority of the people we asked do
attend gigs and therefore have a great interest in music, which would help us advertise
our product as it would be featured in music magazines. As the majority of our
audience do have a great interest in music they would be more inclined to purchase
and view our products.
As most of our audience view music videos via a computer we will make sure that our
music video is available to view on the internet either on the band’s website or on
video streaming websites such as YouTube. As a few of our audience’s preferences are
to view music videos on their mobile phones we can make sure that the video is
compatible with this type of viewing and is accessible to watch, download and share
via a mobile phone.

7. 0 2 4 6 8 10
Online
Supermarket
Digital Download
Music Shops
Gigs
Where would you normally
purchase music?
0
2
4
6
8
10
12
Under £10 £10-£20 £20-30
How much do you usually spend
on musical purchases per month?
£5-£8
40%
£9-£12
50%
£13-£15
10%
How much would you be
willing to pay for a newly
released album?
From these results we have discovered that the majority of
our audience would prefer to purchase an album via digital
download. This is a advantage for the producers of the album
as they will not have to spend money on packaging meaning
that there’ll be a greater profit made for the product. People
will be willing to pay £9-£12 for a newly released
album, however we have decided that this will be the price
for the album in supermarkets and larger stores. The album
will also be available and a slightly lower cost as a digital
download as there will be no manufacturing costs for the CD.
According to our results our target audience will be able to
afford an album or two a month meaning that their disposable
income will cover the costs for our product.

8. 0
2
4
6
8
10
12
Storyline in
relation to song
Shots of the
band playing
Special effects Still images A mixture of
both band and
storyline
What would you usually expect to
see in a music video falling into the
Indie Rock genre?
Black
and
white
11%
Colour
31%
Fast paced
shots
23%
Slow paced
shots
3%
High key
lighting
9%
Low key
lighting
23%
What would you expect the style of
the music video to be?
0
2
4
6
8
10
Arctic
Monkeys
The Kooks The Killers Bombay
Bicycle Club
MGMT
Who are you favourite bands from
the Indie Rock genre?
These results show that most of the people
that we asked prefer to see a mixture of
both band and storyline in a music video.
As well as this we have found that the
majority of people asked enjoy listening to
the band Arctic Monkeys, from viewing
their videos we have found that they
incorporate both band and storyline in most
of their videos and as result of this we
would like to include these type of shots in
our video. We have also found that people
would prefer the music video we create to
be in colour as well as involving fast paced
shots and low key lighting. We will take
this into account when planning and
shooting our music video as this is what
will draw in and appeal to our audience the
most.

9. The
Maccabees
40%
The
Libertines
25%
Elbow
15%
The Vaccines
20%
Which album cover appeals to
you?
0
2
4
6
8
10
Colour Layout Font Image
Why?
It is clear to see that The Maccabees album cover is the most popular out of all four, possibly
due to the image as it is the most common reason for choosing the preferred cover. This album
shows significant differences to the other three as it’s a hand drawn image which manages to
reflect the genre of the album as it’s not a conventional cover. For our album cover design we
will take this into consideration and create something a bit different that the traditional single
image to appeal more to our target audience.

10. Colour
30%
Layout
35%
Image
35%
Why?
0 2 4 6 8 10 12
Florence and the Machine
Kings of Leon
The Stone Roses
Which of these adverts is the most
appealing?
By looking at these results we
have found that Florence and The
Machine’s album advertisement is
the most popular due to the image
and layout. Although this was the
favourite of the target audience
we believe that the layout comes
across as quite simple and
displays the clear information for
the audience to know.

11. Summary of our findings
All in all our results have been very useful when
deciding what to include in our music
video, advertisement and album cover. We have
managed to discover our audience preferences so
we can create a successful product. Our results
have also gave us an insight of what price to put
our product at in order to appeal to the
audience, this has been useful as we now know
where the audience would purchase their
music, the majority of which is online.

12. What we plan to do due to our findings
Due to our findings from our questionnaire we will ensure that
our products aim to our target audience which is both male and
female between the ages of 16 and 25. We will ensure our
products are in a price range to accommodate to those living
on a student income, and available to those who prefer to use
digital downloads for their products. The layout we will use
for both our magazine advertisement and digipak will be
simple yet effective, drawing attention to the main
image, which will appeal to our target audience and those with
an interest in the indie rock genre. Our music video will also
feature people who the target audience can relate to, as we’ll
use actors in a similar age range and their outfits will be
appropriate to the genre we plan to aim to.