The publication plan outlines a new monthly indie music magazine. It will cost £2.49 and be distributed in supermarkets, newsagents, websites and music shops. The magazine will also be available digitally. Each issue will include reviews of concerts and albums from the past month, a free music download, a column by a well-known artist, and exclusive interviews with up-and-coming indie artists. The goal is to compete with magazines like NME, Q and MOJO by solely featuring indie music, while using an informal tone and style to appeal to its target 16-20 year old audience. Regular sections will cover the best and worst gigs, album and concert reviews, and features on music festivals and band interviews

1. Publication Plan
acoustic
Title –
Positioning Statement –The difference in music
Frequency of publication - Monthly
Price - £2.49
Distribution – Supermarkets, news agents, websites, subscriptions and music shops. It will also be
available digitally via NewStand on iPhones/iPads.
Rationale –The magazine I am going to create will be original. It is going to be different to other
music magazines although it will consist of a similar format that has been tried and tested with other
music magazines. Each month it will include a free music download, reviews of this month’s concerts
and albums. There is going to a column by well-known artists. Each month there is feature articles
such as exclusive interviews from well-known or upcoming artists. The aim of this magazine is to
compete in the market against other indie music magazines such as NME, Q and MOJO. This
magazine is going to be a good competitor as it will only feature indie artists, whereas there others
feature a variety.
Style–The language in my magazine is going to be informal, with simple English making it
understandable to most readers. There will be bits of slang, as the target audience is 16 – 20 year
olds, the slang will make the magazine appeal to the targetaudience.
Regular Content 1. This Month’s Best and Worst Gigs
1. Review of Latest Albums
2. Review of Concerts
3. Album of The Month
4. Upcoming Concerts
5. Free Download of The Month
6. Fanmail
7. A Column By…
Feature Articles
1.
Glastonbury vs. Leeds
2.
Jake Bugg – “I don’t know why people doubted me”
3.
Following Muse on tour – what really happens

2. 4.
Lily Allen Article – “No-one knew what I was really about”
5.
WIN tickets to see Paramore Live
6.
Stone Roses - Comeback
7.
Beady Eye
8.
Oasis – interview with Liam, will they ever make a comeback?
9.
Kings Of Leon – could this be the end?
10. Foo Fighters
11. Kasabian speak of their new album
12. Greenday confirm new tour
13. The Beatles – it’s been nearly 45 years..
14. Foo Fighters
15. The Killers
16. Two Door Cinema Club
17. Noah and The Whale
18. 5 Seconds Of Summer – The rise to fame
19. The Smiths
20. Kaiser Chiefs
House Style
Coverlines–Franklin Gothic Demi
Headlines–Franklin Gothic Heavy
Standfirst – Adobe
Gothic STD B14pt.
Features–Franklin Gothic Demi
Body Text – Adobe Hewbrew bold 12 pt
Colour Scheme– Red blue and black.