The magazine PULP will be published weekly and focus on rock music news, reviews, and features for fans aged 16 and older. It will cost £2.50 and be distributed in music shops, newsagents, and supermarkets. Each issue will include reviews of concerts and albums, upcoming tour dates, profiles of emerging bands, and quizzes. Feature articles will cover topics like the greatest punk singles, band reunions and breakups, interviews with solo artists, the best UK music venues, and fans' perspectives on concerts. The magazine's style is informal with humor, slang, and short paragraphs to appeal to its target audience.