This document outlines the publication plan for a new monthly indie music magazine. It will be priced at £2.49 and distributed in supermarkets, newsagents, websites, subscriptions and music shops as well as digitally. Each issue will include reviews of concerts and albums from the previous month, a free music download, columns by artists, and exclusive interviews with both established and up-and-coming indie artists. The target audience is 16-20 year olds and the style will be informal with simple English and slang to appeal to this demographic. Regular content will include reviews, upcoming concerts, downloads, news, fan mail, artist columns and feature articles interviewing various indie artists.

1. Publication Plan
acoustic
Title –
Positioning Statement –The difference in music
Frequency of publication - Monthly
Price - £2.49
Distribution – Supermarkets, News Agents, websites, subscriptions and music shops. It will also be available
digitally via NewStand on iPhones/iPads.
Rationale –The magazine I am going to create will be original. It is going to be different to other music
magazines although it will consist of a similar format that has been tried and tested with other music magazines.
Each month it will include a free music download, reviews of themonth’s concerts and albums. There is going to a
column by well-known artists. Each month there are feature articles such as exclusive interviews from wellknown or upcoming artists. The aim of this magazine is to compete in the market against other indie music
magazines such as NME, Q and MOJO. This magazine is going to be a good competitor as it will only feature
indie artists, whereas the others feature a variety.
Style –The language in my magazine is going to be informal, with simple English making it understandable to
most readers. There will be bits of slang, as the target audience is 16 – 20 year olds, the slang will make the
magazine appeal to the targetaudience.
Regular Content 1.
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This Month’s Best and Worst Gigs
Review Of Latest Albums
Review of Concerts
Album Of The Month
Upcoming Concerts
Free Download of The Month
Upcoming Concerts
News
Fan Mail
A Column By…
Competition
Feature Articles
1.
Glastonbury vs. Leeds
2.
Jake Bugg – “I don’t know why people doubted me”
3.
Following Muse on tour – what really happens
4.
Stone Roses – “Who knew a comeback would be so big”
5.
Beady Eye – What’s next for us
6.
Kings Of Leon – could this be the end?
7.
The Lumineers speak on recording in USA and UK.
8.
Foo Fighters speak Tours, Albums and Nightclubs
9.
Kasabian speak of their new album

2. 10. Lily Allen Article – “No-one knew what I was really about”
11. The Beatles – it’s been nearly 45 years..
12. The Killers –“we can’t keep track of where we are in the world”
13. Two Door Cinema Club – What happens behind the doors
14. Coldplay – friction leading to ends…
15. Noah and The Whale–“This is what we’re doing 5 years on”
16. 5 Seconds Of Summer – “The difference America, UK and Australia is unreal”
17. The Smiths speak on how they cope on the road
18. Greenday – “One thing we advise, is don’t go near drugs”
19. Kaiser Chiefs – “This could definitely be the last thing we do together”
20. The Who – “Getting asked to do the Olympic ceremony was strange”
House Style
Coverlines–Arial Black
Headlines–Franklin Gothic Heavy
Standfirst – Adobe
Gothic STD B14pt.
Features First Paragraph–Franklin Gothic Demi 12pyt
Body Text – Franklin Gothic Demi 11pt
Colour Scheme– Red blue and black.