Downloaded 363 times
![Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: [email_address] Twitter: barbaranixon Skype: barbara.b.nixon Contact Me](https://image.slidesharecdn.com/fgeorgiasouthernprca2330introtoprpptspublicrelationsresearch-090304101529-phpapp02/75/Public-Relations-Research-The-Basics-15-2048.jpg)
Uploaded byBarbara Nixon
Public Relations Research: The Basics
The document discusses the importance of research in public relations, highlighting the distinction between primary and secondary research, as well as qualitative and quantitative methods. It raises several key questions regarding the research process, including problem identification and data analysis. Additionally, it emphasizes the need for effective questionnaire construction in gathering relevant information.
More Related Content
Similar to Public Relations Research: The Basics
More from Barbara Nixon
Public Relations Research: The Basics
- 1.
- 2. Copyright © Allynand Bacon 2009 C H A P T E R 5 Research Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon. Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.
- 3.
- 4. In the News. . . Copyright © Allyn and Bacon 2009
- 5. “ It ain'tso much the things we don't know that get us in trouble. It's the things we know that ain't so.“ Artemus Ward ~ American Writer
- 6. What We’ll DiscussToday Importance of research Primary & Secondary research Qualitative & quantitative research Questionnaire construction Copyright © Allyn and Bacon 2009
- 7. Public Relations asProcess: R.A.C.E. Copyright © Allyn and Bacon 2009
- 8. Questions About ResearchWhat is the problem? What kind of information is needed? How will the results of the research be used? What specific public (or publics) should be researched? Copyright © Allyn and Bacon 2009
- 9. Questions About ResearchShould the organization do the research in-house or hire an outside consultant? How will the research data be analyzed, reported, or applied? How soon will the results be needed? How much will the research cost? Copyright © Allyn and Bacon 2009
- 10. How do PRpeople use research? Copyright © Allyn and Bacon 2009 http://www.flickr.com/photos/doberagi/1404539812/
- 11. Two Types ofResearch Primary Secondary Copyright © Allyn and Bacon 2009
- 12. Two Methods ofResearch Qualitative Quantitative Copyright © Allyn and Bacon 2009
- 13. Copyright © Allynand Bacon 2009
- 14. Questionnaire Construction Copyright© Allyn and Bacon 2009
- 15. Barbara B. Nixon,Assistant Professor of Public Relations Georgia Southern University E-mail: [email_address] Twitter: barbaranixon Skype: barbara.b.nixon Contact Me
Editor's Notes
- #2 Photo Credit: http://www.flickr.com/photos/28321255@N00/11147904/