Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Ethics in business is a critical business driver, but ethics in PR is critical learn why and how to apply ethical conduct in the profession of public relations.
Public Relation is the practice of preaching the organization's message in public. Sometimes PR professionals face ethical problem in the path of influencing value, belief, opinion and behaviour of the public. This is a guideline for the ethical practice of Public relations.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Public relations promotes goodwill and communication between the company and consumer. Good public relations builds relationships with your customers. It is a component of your marketing strategy; a company will be more profitable through communication and relationships with customers.
Proactive and Reactive Approaches – Public Relations Process – Behavioural Public Relations Model – Persuasion Model – Two-way symmetrical Communications Model –
When communications are not enough – 20 great truths about Public Relations.
Public Relation is the practice of preaching the organization's message in public. Sometimes PR professionals face ethical problem in the path of influencing value, belief, opinion and behaviour of the public. This is a guideline for the ethical practice of Public relations.
This presentation on evaluating public relations campaigns is an excerpt from a presentation conducted by Shrita Sterlin of Penn Strategies. Shrita conducted this presentation at a forum held by the Center for Nonprofit Success on November 3, 2011 in Washington, DC. The presentation explores best practices for creating data-driven public relations campaigns in nonprofit organizations; provides tips for quantifying social change efforts; and demonstrates ways to measure the process and results of public relations campaigns.
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
This presentation provides a unique view of crisis communications principles. It is based on the author's many years of experience in PR and corporate communications.
Public relations promotes goodwill and communication between the company and consumer. Good public relations builds relationships with your customers. It is a component of your marketing strategy; a company will be more profitable through communication and relationships with customers.
Proactive and Reactive Approaches – Public Relations Process – Behavioural Public Relations Model – Persuasion Model – Two-way symmetrical Communications Model –
When communications are not enough – 20 great truths about Public Relations.
Measure of dispersion part I (Range, Quartile Deviation, Interquartile devi...Shakehand with Life
This tutorial gives the detailed explanation of "Measure of Dispersion" (Range, Quartile Deviation, Interquartile Range, Mean Deviation) with suitable illustrative example with MS Excel Commands of calculation in excel.
A few month ago I'm participate a workshop "How to prepare thesis writing or project book" in my university. Workshop is conduct by M. NURUL ISLAM. He is the Asst.Professor on DEPARTMENT OF STATISTICS,
UNIVERSITY OF DHAKA
PR Measurement Summit 2016 Session 2: Jim Macnamara -Putting Theory Into Prac...CARMA
Jim Macnamara, Associate Dean & Professor of Public Communication at University of Technology in Sydney conducted a workshop on "Putting Theory Into Practice: Demonstrating Best Practice Evaluation In Three Case Studies" last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
Professor observations in the research findings that need to be fi.docxstilliegeorgiana
Professor observations in the research findings that need to be fixed in the next deliverable:
1) Introduction is insufficient and totally off - need brand or company history with information about target audience
2) Streamline your research objectives - place in bullets and some are not research objectives or things you will ask target participants. Example, "learn what business objectives...." is not a research objective - "to identify the extent..." I am not sure what you are focusing on finding out here unless you are showing creative work and getting their reaction. Rephrase these objectives!
3) Do not personalize - take out the "we" or "our", need to keep impersonal
4) If you say you interviewed a total of 14 participants, I need proof of research and it needs to be submitted as photos/recordings/transcripts notes. This is mandatory! Also, you say your target parcipant are children 15 and under, but you said you included parents. Fix!
5) The finding sections has to improve considerably. Format to clearly understand what is the key finding presented: Key finding/description of finding/focus or individual group question asked/specific participant verbatims. It is also very plain and without sufficient findings (only one??), especially with the amount of interviews you said you conducted. You need to expand considerably. Very underwhelming. Your job is to find the insight or "pearl" that will be the key insight to support your creative recommendations and executions. I will be looking for this connection. Proof of research needs to be presented in order to get full points (pictures, recording or transcripts).
Document #1: RESEARCH BRIEF EXAMPLE - DEVELOP BEFORE MODERATOR OR DISCUSSION GUIDE
Research Brief Outline
What is a research brief?
Why is a brief so important? A solid research brief is like the foundation of a building – if you understand and are clear in what you are researching or need to know, your research is more likely to start on the right foot. Skimp on this critical early step, and your project is more likely to struggle.
So how do you write a brief that gets you off to a great start?
Background: Begin with a short summary of your current situation, and define clearly what you already know about the company/brand.
Research Objectives: Next, set out your research objectives. For research objectives, what issues and topics do you want to explore or discover? What problems do you need to solve? Defining clear research objectives will help your research team design a well-focused study. Clear objectives will also help you to assess the quality and focus of your research agency’s report.
Methodology/methodologies: Offer your suggestions about how the data might be collected. For example, which research methodology (or methodologies) you think will best suit your project, and why.
Markets: which cities, geographies are you studying and will be recruiting participants from.
Respondent Specifications / Screener: what a ...
Slides from presentation by Bonnie Upright, APR, and Pryan Campbell at the January 21, 2010 North Florida PRSA meeting discussing the highlights and top tips learned from the PRSA 2009 International Conference.
www.nfprsa.org
A presentation that walks a participant through the principles of marketing, the implementation of a social marketing campaign while gaining a better understanding.
Enrollment Campaign for the Human Sexuality Graduate Program at Widener Unive...Paris Hunter
Table of Contents: http://goo.gl/7w2qG
Senior Project for Widener
University in 2007. As an Advertising/P.R. major, my team and I had to create a full-scale campaign to boost enrollment in the Human Sexuality program at Widener University. It was a year-long project that culminated with a presentation to Widener students and faculty (Dr. Don Dyson being included) to present our findings and suggestions.
1. PR Campaigns J4-554 January 7, 2010, Margy Parker
2. Today’s class time Introduction – your instructor Types of PR Research, how it applies to the “Plan” Qualitative Research – Mock Focus Groups Assignments – January 12
10. Margy – some background Married, one daughter Live in Florence, and on Kaua`i Moved to Hawai`i 1980, Raised in northern California. Bachelor of Arts - French/Spanish Graduate Certificate – Telecommunications Master of Science - Communication
11. Future Plans Keep teaching – I love it! Grow PR business Volunteer Take a major camping trip
13. Margy - Extra details Returns emails w/in 24 hours (M-F) Returns calls w/in 24 hours (M-F) Weekends OK – major deadlines, emergencies, issues Approach is to guide and advise – academic & professional Expect honesty and integrity,
15. Research – Foundation for PR Planning Research = What you know. Analysis & Judgment = How you think. CEOs & Managers look for “proof” and support for PR concepts based on research and analysis. Research supports creativity in PR
38. Applying Research to “The Plan” Secondary – Background, SWOT, best practices client meetings Background, Situation Analysis and Goal Incorporates the challenge or opportunity determines the vision
39.
40. Applying Research to “The Plan” Secondary and primary research will determine action and purpose (and intended result.) Audience Objective What do you want to happen with a target audience, for what purpose (to what result)?
41. Applying Research to “The Plan” Primary research will determine Strategies What media/communication channels are important, how audience is engaged.
42. Applying Research to “The Plan” Primary research will determine Messaging What resonates with the audience, what they see as a benefit or value, why they use competitors
48. Focus Group Exercise Split into two groups Read one of the case studies Decide on what you would want to find out form a focus group What the group will have in common What questions/guidelines you would ask. Conduct a mock focus study
49. Assignments – January 12 Client meeting – before January 12 Client Report #1 – Background, SWOT, Project Readcourse pack #3 – Survey research Informal presentation on client meeting, background, best practices, project
Editor's Notes
COMMUNICATIONS AUDITCheck on internal messaging, whether organization is sticking to its mission, branding, engagement and feedback, organizational standing among Board, employees, management staffENVIRONMENTAL MONITORINGChecking the “mood” and attitudes of employees, customers, investors, suppliers and other publicsINTEGRATED RESEARCHSpans internal & externalHelps improve organizational “talking” Keeps management “in touch”
Organizational publications (print and online) – lots of background, but be aware of bias Internet / Library – census, including demographics, psychographics as some had longer questionnaires, industry reports, market analysis, External Organizations – trade associations, gov’t agencies, - keep purpose in mind, and check their sources and methodologies Media Sources – (mediamap.com, burrells.com) – editors, reporters, type of coverage, how to submit, demographic info on audiences (viewer, listener or reader profiles) Media clips – Broad range of news items related to organization or industry. Nexus Lexis, Articles First, Google. Best Practices – How other organizations or entities have tackled a similar challenge or opportunity.
Choices not restricted (a,b,c, scales)Research listens for both content and emotions, contratictions, tensionResearcher listens for meaningProduces ideas about how people think
This is a group interview.Perspectives are combinedResearcher sees how it all fits togetherBut, does not produce an individual point of view.Groups should have common interests. If they’re too diverse, cannot find trends. Results are too diverse.Invite 20-25 to reach a group of 10-12. Refreshments, good room.But, select several groups of different characteristics
Focus groups strive to produce good conversation with an ebb and flow.People tell stories, earlier questions are re-visited, there are disruptions. People disagree. Openness is encouragedModerator wants natural features, but must strive to go according to guidelines.Go from general to specificRecord – via audio, video or transcribe
Report will featurePatterns of words and phrasesThemes found through perspectivesNever numbers (x% said this or x% said thatIt is never a numerical analysis, it’s a conceptual analysis
