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Content Analysis
Content analysis is a research technique that: 1) Determines the presence of certain words or concepts within texts through quantitative analysis. 2) Researchers quantify and analyze the presence, meanings and relationships of words/concepts to make inferences about messages, writers, audiences, and cultural contexts. 3) The process involves coding a text by breaking it into categories, then examining occurrences and relationships of concepts through conceptual analysis (counting concepts) or relational analysis (examining relationships among concepts).
