Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.

1. What is meaning of media relationMedia relations refer to the relationship that a company develops with journalists. Editors and reporter on the one hand and PR practitioner on the other need each other. The media must have material and ideas from PR sources and PR practitioner deals with the media on a regular basis for various reasons like proving them with updated information, product launches, celebrity news, event happening to keep the public informed. They are familiar with the workings of the various media worlds, such as<br />Print media: Newspaper, Magazine, Leaflets, flyer, Yellow pages, books, posters are appropriate for communications that should be kept over time and reread. Both newspapers and magazines are commercial institutions that depend heavily on advertising for their income, but magazines are published less frequently and often deal with subject at greater length and depth than it possible in a daily newspaper. Magazines are also more likely to be targeted at a special interest audience. Books are published on much longer schedules than either magazines or news papers, but can still be useful as PR tools<br />Broadcasting media: Tv, radio<br />Outdoor media: advertising in shuttle bus, cinema, <br />New media: internet such as website, social community as face book, twitter, forum. And internet home pages provide an opportunity for the public relation practitioner to communicate directly with an audience with the filter of editors and journalist.<br /> Function of the media<br /> Servicing the political system by providing the public with an unbiased information, discussion and debates on various public affairs

2. Make people understand the public so that it is capable of making correct self decision

3. Servicing the economic system primarily by connecting buyers and seller of good and service

4. Providing good and acceptable entertainment

5. Maintaining its self sufficiency so that it is free from pressure of self interest