Public relations is the management of communication between an organization and its key audiences to build and maintain a positive image. It involves evaluating public opinions, formulating communication policies, coordinating programs, and fostering goodwill through two-way communication. The aim of public relations is to persuade audiences like the public, investors, partners and employees to maintain a certain viewpoint about the organization through activities like speaking at conferences and working with the press. Some of the major functions of public relations are community relations, employee relations, product public relations, and financial relations.

1. PUBLIC RELATION

2. WHAT IS PUBLIC RELATION?
"Public Relations is a management function
which tabulates public attitudes, defines the
policies, procedures and interest of an
organization followed by executing a program
of action to earn public understanding and
acceptance.

3. NATURE
Public relations is the art and science of
managing communication between an
organization and its key constituents to
build, manage, and sustain its positive
image.

4. PUBLIC RELATION INVOLVES-
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an
organization's procedures and policy regarding
communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two
way communication process.
5. Fostering a positive relationship between an
organization and its public constituents.

5. OBJECTIVE
•Public relations provides an organization or individual
exposure to their audiences using topics of public interest
and news items that do not require direct payment.
• The aim is often to persuade the public, investors,
partners, employees and other stakeholders to maintain a
certain point of view about the company, its leadership,
products or of political decisions.
• Common activities include speaking at conferences,
winning industry awards, working with the press, and
employee communication.

6. SCOPE
•Public relation is a window of the corporation through
which management can monitor external changes
• We find regular conflicts between employer-employee
consumer-manufacturer, management-shareholders,
citizens-government and so on due to misconception and
misunderstandings. These are generally the major
challenges where public relation practitioners can play a
crucial role. They should get to know the psychology of
the public mind and acquire skill in solving and also
avoiding such conflicts

7. Other public relations activities include:
•Publicity events
•Books and other writings
•Collateral literature, both offline and online
•Direct communication
•Blogs
•Social media and social networks

8. FUNCTIONS
Organizations can implement various programs to
improve community relations on a regular or even
ongoing basis. So, clearly, one of the major functions
of public relations is to bridge the business/community
gap. When organizations support activities and
programs that improve quality of life in their
communities their image and reputation will be
enhanced.
1. Community Relations-

9. 2. Employee Relations-
The most important resource that a company has are
its employees and the customer service they provide.
The functions of public relations in regards to the
company’s employees is the maintenance of
employee goodwill. The image and reputation of a
company among its employees is also another
responsibility of public relations in its function of
employee relations.

10. 3. Product Public Relations-
•When new products are introduced to the
market the role that public relations plays is
crucial for creating awareness and
differentiating the product in the public’s
eyes from other similar products. When
existing products need a push public
relations is often called on the improve
product visibility.

11. 4. Financial Relations-
This function involves communication with the wide variety
of individuals and groups that the company deals with in
the course of its operations. This includes the
stockholders and investors but is not limited to them.
Financial analysts and potential investors have to be
informed about the company’s finances. A well planned
and executed financial relations campaign can increase
the value of the company’s stock because of improved
image and reputation. This improved image can also
make it easier to gather additional capital.