The document provides an agenda for a corporate communication training that includes: - A 10 minute presentation of a case study and 10 minutes for answers - A 30 minute lecture - A 20 minute activity - A 10 minute recap of the day's work and discussion of homework It then outlines the history and evolution of corporate communication, including the rise of public relations, spin doctors, key figures, and how scandals led to increased transparency and the elevation of communication to a strategic function.