Presented at the Content Marketing Association event on 23rd Jan 2019. This presentation covers three content marketing trends in reputation management for 2019. A more detailed article about the talk can be found on the kekstcnc.com website.
This document provides a summary of presentations at the 2010 SMILE conference on using social media in law enforcement. It lists the titles and speakers of various talks on topics such as: leveraging social media to communicate with communities; predicting enemy actions through new intelligence strategies; using minimal resources to maximize social media results; engaging citizens through digital platforms; supporting law enforcement technology needs; using social media in investigations to track child exploitation and prevent gang violence; and developing social media policies for investigations. The closing keynote addressed how law enforcement may be enabled and challenged by emerging technologies providing massive data analytics and universal visibility.
This document discusses the growing cyber threats facing organizations today. It notes that as organizations increasingly operate online and digitize their services and information, cyber attacks have risen in scale and sophistication. The document outlines the main types of cyber attacks, including financial crime, espionage, warfare, terrorism, and activism. It emphasizes that effective cyber security requires looking outward beyond organizational boundaries and increasing collaboration between businesses and government. However, the document notes that public-private collaboration on cyber security has not been fully effective so far. Overall, the document argues that as threats in cyberspace escalate, secure information has become a key source of power, and cyber security is a major risk issue that organizations must address.
The document discusses the growing threat of cyber attacks facing all organizations. It notes that no organization is safe from attacks, which are increasing in scale and sophistication. Some key points made include:
- Cyber attacks range from financially motivated crime to espionage to activism and warfare, with financial crime being the most commonly experienced by organizations.
- The boundary-less nature of cyber space and low costs of attacks relative to their impact make threats unpredictable and difficult to defend against.
- Effective cyber security requires looking outward beyond organizational boundaries and increasing collaboration both within sectors and between public and private sectors. However, collaboration is still not working effectively.
- Understanding online business models and protecting the data that represents organizational value are both critical
Journalism, media and technology predictions 2014HenryCTaylor
Mobile and social trends will continue to drive innovation in journalism, media, and technology in 2014. Key predictions include the dominance of mobile and multi-screen experiences, the rise of Android and mobile apps over iOS, disruption of traditional television by companies like Netflix and Amazon, and continued experimentation with new visual and data-driven forms of storytelling. Privacy and the debate over government surveillance are also expected to remain important issues.
The document discusses how The Guardian newspaper has adapted to challenges in the digital age. It notes that while The Guardian has a successful website with over 120 million monthly readers, its print revenues are declining significantly. The Guardian is relying on investments to remain operational as its print editions are no longer profitable. The document examines some of the strategies The Guardian has used to generate online revenue, such as subscriptions, donations, and sponsorships for events, while still maintaining its content as freely accessible without a paywall.
If we want to understand and address problems of misinformation, we need to understand not only the content itself, but also how it reaches people, how they see it, and who they as a consequence should do something about it. This presentation shows how the move to distributed discovery is demonstrably expanding people’s news diets but means people often don’t recognize brands, have low levels of trust in news overall - and especially news in search and social - and in many countries we see high levels of concern over what is real and what is fake in the news, concerns that are fanned by politicized use of the term “f*ke news” and wide attention to it and draw on deep-seated and much broader concerns that lead many to see publishers as responsible for main forms of what they see as misinformation.
Social media is a broad term describing various online activities that involve technology, social interaction, and sharing various digital content like words, pictures, videos, and audio. It has become very popular, with 3 out of 4 Americans using social technology. Visiting social sites is now the 4th most popular online activity. Time spent on social networks is growing much faster than overall internet usage. Companies need to have a social media presence to engage with customers, but it should involve dialogue and conversations rather than just one-way broadcasting.
This document provides a summary of presentations at the 2010 SMILE conference on using social media in law enforcement. It lists the titles and speakers of various talks on topics such as: leveraging social media to communicate with communities; predicting enemy actions through new intelligence strategies; using minimal resources to maximize social media results; engaging citizens through digital platforms; supporting law enforcement technology needs; using social media in investigations to track child exploitation and prevent gang violence; and developing social media policies for investigations. The closing keynote addressed how law enforcement may be enabled and challenged by emerging technologies providing massive data analytics and universal visibility.
This document discusses the growing cyber threats facing organizations today. It notes that as organizations increasingly operate online and digitize their services and information, cyber attacks have risen in scale and sophistication. The document outlines the main types of cyber attacks, including financial crime, espionage, warfare, terrorism, and activism. It emphasizes that effective cyber security requires looking outward beyond organizational boundaries and increasing collaboration between businesses and government. However, the document notes that public-private collaboration on cyber security has not been fully effective so far. Overall, the document argues that as threats in cyberspace escalate, secure information has become a key source of power, and cyber security is a major risk issue that organizations must address.
The document discusses the growing threat of cyber attacks facing all organizations. It notes that no organization is safe from attacks, which are increasing in scale and sophistication. Some key points made include:
- Cyber attacks range from financially motivated crime to espionage to activism and warfare, with financial crime being the most commonly experienced by organizations.
- The boundary-less nature of cyber space and low costs of attacks relative to their impact make threats unpredictable and difficult to defend against.
- Effective cyber security requires looking outward beyond organizational boundaries and increasing collaboration both within sectors and between public and private sectors. However, collaboration is still not working effectively.
- Understanding online business models and protecting the data that represents organizational value are both critical
Journalism, media and technology predictions 2014HenryCTaylor
Mobile and social trends will continue to drive innovation in journalism, media, and technology in 2014. Key predictions include the dominance of mobile and multi-screen experiences, the rise of Android and mobile apps over iOS, disruption of traditional television by companies like Netflix and Amazon, and continued experimentation with new visual and data-driven forms of storytelling. Privacy and the debate over government surveillance are also expected to remain important issues.
The document discusses how The Guardian newspaper has adapted to challenges in the digital age. It notes that while The Guardian has a successful website with over 120 million monthly readers, its print revenues are declining significantly. The Guardian is relying on investments to remain operational as its print editions are no longer profitable. The document examines some of the strategies The Guardian has used to generate online revenue, such as subscriptions, donations, and sponsorships for events, while still maintaining its content as freely accessible without a paywall.
If we want to understand and address problems of misinformation, we need to understand not only the content itself, but also how it reaches people, how they see it, and who they as a consequence should do something about it. This presentation shows how the move to distributed discovery is demonstrably expanding people’s news diets but means people often don’t recognize brands, have low levels of trust in news overall - and especially news in search and social - and in many countries we see high levels of concern over what is real and what is fake in the news, concerns that are fanned by politicized use of the term “f*ke news” and wide attention to it and draw on deep-seated and much broader concerns that lead many to see publishers as responsible for main forms of what they see as misinformation.
Social media is a broad term describing various online activities that involve technology, social interaction, and sharing various digital content like words, pictures, videos, and audio. It has become very popular, with 3 out of 4 Americans using social technology. Visiting social sites is now the 4th most popular online activity. Time spent on social networks is growing much faster than overall internet usage. Companies need to have a social media presence to engage with customers, but it should involve dialogue and conversations rather than just one-way broadcasting.
Social networks have seen explosive growth in recent years, with 2 out of every 3 people online visiting a social network in 2006. Large companies are recognizing the importance and profitability of social media, with advertising spending on social networks forecast to reach $61 billion by 2012. While large corporations will take time to implement campaigns, small and medium businesses are quickly moving to leverage social networks for marketing. Social networking is not just a fad but rather will continue growing as an important part of online activities and advertising.
This document discusses the state of digital ad fraud. It finds that ad fraud is extremely lucrative and scalable, with profit margins of 80-99% for fraudsters. Fraud operations are also massively scalable through techniques like using thousands of fake websites and bots. Digital ad fraud is now one of the largest forms of crime, estimated at $31 billion annually in the US alone. The document examines how fraud harms the digital ad ecosystem and good publishers through stolen ad revenue and bad measurements. It finds current bot and fraud detection capabilities still limited despite the scale of the problem.
How technology can help with audience engagement.PCM creative
The theme for this years British Arts Festival Association roadshow was audience evaluation and development. This presentation was delivered in London and Bristol.
Slide ONE: Hashtag the Audience - #BAFA13
Slide TWO: 7 Roads of Social Media
Slide THREE: Overview
Slide FOUR: Watching your audience Grow
Slide FIVE: Crossing the Streams
Slide SIX: Tweetdeck example
Slide SEVEN: Tweetreach
Slide EIGHT: Big Data with Foursqure http://vimeo.com/62289901
Slide NINE: Audience Europe Network
Slide TEN: AEN Resources
- Social Media & Digital Comms
- Organisational Change & Audience Focus
- Outreach and Engagement
- Audience Segmentation
Slide ELEVEN: National Theatre of Wales
Slide TWELVE: NTW Network
Slide THIRTEEN: Setting out your stall
Slide FOURTEEN: Changing the perspective
Slide FIFTEEN: Ambient Network engagement
Slide SIXTEEN: Pay Off
Presented to the VAC as an introduction to the potential of social media.
The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.
The purpose of the Committee is to advise the Equity Council on Variety matters.
They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.
Presntation to Business Network East Midlands - 9th Feb 2010
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.
For #IUday, Filippo Menczer presents research on online misinformation from the Center for Complex Networks and Systems Research, IU School of Informatics and Computing, and IU Network Science Institute. Watch the Facebook Live talk at https://www.facebook.com/fil.menczer/posts/10108970712372359
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
The document discusses three easy ways for newcomers to start affiliate marketing on the internet. First, identify an area of interest or passion to focus on for a website to avoid boredom. Second, look for high-paying merchants selling products related to that interest. Third, create a website promoting those products and services to earn commissions from referrals. Affiliate marketing allows both merchants and promoters to benefit financially from sales without large investments of time, money or effort.
The importance of Open Data in Higher EducationTom Williams
Open information sharing is important for higher education's future. As the web has evolved from simply displaying documents (Web 1.0) to enabling social interactions and sharing data through APIs (Web 2.0 and 3.0), it is crucial for higher education institutions to publish their data openly through APIs and open licenses. Doing so increases accountability, enables more efficient functioning, and empowers people by giving them access to valuable information. All institutions already have large amounts of data that could be published to these ends.
CT provides political and communications intelligence to help corporations and governments make better, faster decisions. They got their start developing the first data-based political strategy in EU politics. CT uses the latest technologies like machine learning, network analysis, and microtargeting to create holistic strategies. This allows them to understand issues better and design more effective communication strategies. CT helps organizations leverage real-time data to increase their "knowledge liquidity" and ability to act on information faster. Their approach focuses on understanding audiences through segmentation to avoid irrelevant content and target messages more effectively.
This document discusses Australians' heavy use of social media according to Nielsen data. Australians spend on average 6 hours and 52 minutes per month on social media, more time than users in other countries. Nearly a third of all online time spent by Australians in October 2009 was on Facebook. The document advocates for brands to engage with customers on social media platforms rather than just websites, and provides some strategies for social media participation including listening to customer conversations, talking with customers, enabling customer content sharing, and facilitating customer collaboration.
Internet freedom: Blessing or Curse? Exploring Social Media and Internet Free...David Lambert Tumwesigye
A presentation outlining the potential role of the Internet and Social Media for Personal and Busi ness Development in Uganda at the 360° Network\'s iForum and Cocktail in Kampala, 25 Jan 2011 by Michael Niyitegeka,Lecturer IT Strategy and Management, Faculty of Computing and IT, Makerere University.
At the same event, the US Mission launched its Social Media Outreach programme in Uganda.
The DotCom Bubble in California
The document discusses the DotCom bubble which occurred from 1995-2000 when stock markets saw rapid growth in technology companies and internet startups. Venture capitalists heavily funded many dotcom startups, causing stock prices to soar. However, the bubble eventually burst in 2001 when it became clear many of these companies were overvalued and unprofitable. The bubble bursting triggered an economic recession as many investors lost money and dotcom companies failed. While the crash devastated the stock market, over half of dotcom companies still survived in the following years.
As we approach the six-year mark from the original Web 2.0 thesis, the trends are becoming clearer than ever. Tim O'Reilly, CEO and Founder of O'Reilly Media, and John Battelle, Founder and Chairman of Federated Media Publishing present the trends that are adding up to something profound and different. When web meets world, we get Web Squared.
Connected Gov Engaging Stakeholders In the Digital AgeMillennialDen2020
The document examines how several federal agencies are using social media and digital technologies to better engage stakeholders and further their missions. It profiles 7 agency programs that are employing tools like social media, mobile apps, and wikis. The case studies explore the challenges faced, actions taken to overcome challenges, results achieved, and lessons learned from using these technologies. The aim is to inspire other government programs to adopt innovative uses of social media to strengthen relationships and improve performance.
Social networks have greatly impacted daily life by serving as channels for global information exchange. Some argue governments use social networks to gather information, while others believe they could cause conflicts if not monitored. Governments are concerned about inability to control circumstances on social networks leading to unpredictable results. This has led to governments intruding on major social networking companies and implementing systems to monitor communications. Even intelligence agencies use social networks to assist investigations. While social networks have great power, with power comes responsibility to use it properly.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Social networks have seen explosive growth in recent years, with 2 out of every 3 people online visiting a social network in 2006. Large companies are recognizing the importance and profitability of social media, with advertising spending on social networks forecast to reach $61 billion by 2012. While large corporations will take time to implement campaigns, small and medium businesses are quickly moving to leverage social networks for marketing. Social networking is not just a fad but rather will continue growing as an important part of online activities and advertising.
This document discusses the state of digital ad fraud. It finds that ad fraud is extremely lucrative and scalable, with profit margins of 80-99% for fraudsters. Fraud operations are also massively scalable through techniques like using thousands of fake websites and bots. Digital ad fraud is now one of the largest forms of crime, estimated at $31 billion annually in the US alone. The document examines how fraud harms the digital ad ecosystem and good publishers through stolen ad revenue and bad measurements. It finds current bot and fraud detection capabilities still limited despite the scale of the problem.
How technology can help with audience engagement.PCM creative
The theme for this years British Arts Festival Association roadshow was audience evaluation and development. This presentation was delivered in London and Bristol.
Slide ONE: Hashtag the Audience - #BAFA13
Slide TWO: 7 Roads of Social Media
Slide THREE: Overview
Slide FOUR: Watching your audience Grow
Slide FIVE: Crossing the Streams
Slide SIX: Tweetdeck example
Slide SEVEN: Tweetreach
Slide EIGHT: Big Data with Foursqure http://vimeo.com/62289901
Slide NINE: Audience Europe Network
Slide TEN: AEN Resources
- Social Media & Digital Comms
- Organisational Change & Audience Focus
- Outreach and Engagement
- Audience Segmentation
Slide ELEVEN: National Theatre of Wales
Slide TWELVE: NTW Network
Slide THIRTEEN: Setting out your stall
Slide FOURTEEN: Changing the perspective
Slide FIFTEEN: Ambient Network engagement
Slide SIXTEEN: Pay Off
Presented to the VAC as an introduction to the potential of social media.
The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.
The purpose of the Committee is to advise the Equity Council on Variety matters.
They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.
Presntation to Business Network East Midlands - 9th Feb 2010
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.
For #IUday, Filippo Menczer presents research on online misinformation from the Center for Complex Networks and Systems Research, IU School of Informatics and Computing, and IU Network Science Institute. Watch the Facebook Live talk at https://www.facebook.com/fil.menczer/posts/10108970712372359
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
Your Brand Join The Conversation Pcpgh09Trish Bower
The document discusses the rise of social media and its importance for brands. Some key points made include:
- By 2010, Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks.
- 93% of social media users believe companies should have a social media presence and 85% believe they should interact with customers on these sites.
- Social media allows companies to communicate directly with customers and if they make mistakes, it could hurt their brand.
- Case studies of how Starbucks and Dell successfully use social media show the importance of decentralization, understanding different channels, and being conversational from the start.
The document discusses three easy ways for newcomers to start affiliate marketing on the internet. First, identify an area of interest or passion to focus on for a website to avoid boredom. Second, look for high-paying merchants selling products related to that interest. Third, create a website promoting those products and services to earn commissions from referrals. Affiliate marketing allows both merchants and promoters to benefit financially from sales without large investments of time, money or effort.
The importance of Open Data in Higher EducationTom Williams
Open information sharing is important for higher education's future. As the web has evolved from simply displaying documents (Web 1.0) to enabling social interactions and sharing data through APIs (Web 2.0 and 3.0), it is crucial for higher education institutions to publish their data openly through APIs and open licenses. Doing so increases accountability, enables more efficient functioning, and empowers people by giving them access to valuable information. All institutions already have large amounts of data that could be published to these ends.
CT provides political and communications intelligence to help corporations and governments make better, faster decisions. They got their start developing the first data-based political strategy in EU politics. CT uses the latest technologies like machine learning, network analysis, and microtargeting to create holistic strategies. This allows them to understand issues better and design more effective communication strategies. CT helps organizations leverage real-time data to increase their "knowledge liquidity" and ability to act on information faster. Their approach focuses on understanding audiences through segmentation to avoid irrelevant content and target messages more effectively.
This document discusses Australians' heavy use of social media according to Nielsen data. Australians spend on average 6 hours and 52 minutes per month on social media, more time than users in other countries. Nearly a third of all online time spent by Australians in October 2009 was on Facebook. The document advocates for brands to engage with customers on social media platforms rather than just websites, and provides some strategies for social media participation including listening to customer conversations, talking with customers, enabling customer content sharing, and facilitating customer collaboration.
Internet freedom: Blessing or Curse? Exploring Social Media and Internet Free...David Lambert Tumwesigye
A presentation outlining the potential role of the Internet and Social Media for Personal and Busi ness Development in Uganda at the 360° Network\'s iForum and Cocktail in Kampala, 25 Jan 2011 by Michael Niyitegeka,Lecturer IT Strategy and Management, Faculty of Computing and IT, Makerere University.
At the same event, the US Mission launched its Social Media Outreach programme in Uganda.
The DotCom Bubble in California
The document discusses the DotCom bubble which occurred from 1995-2000 when stock markets saw rapid growth in technology companies and internet startups. Venture capitalists heavily funded many dotcom startups, causing stock prices to soar. However, the bubble eventually burst in 2001 when it became clear many of these companies were overvalued and unprofitable. The bubble bursting triggered an economic recession as many investors lost money and dotcom companies failed. While the crash devastated the stock market, over half of dotcom companies still survived in the following years.
As we approach the six-year mark from the original Web 2.0 thesis, the trends are becoming clearer than ever. Tim O'Reilly, CEO and Founder of O'Reilly Media, and John Battelle, Founder and Chairman of Federated Media Publishing present the trends that are adding up to something profound and different. When web meets world, we get Web Squared.
Connected Gov Engaging Stakeholders In the Digital AgeMillennialDen2020
The document examines how several federal agencies are using social media and digital technologies to better engage stakeholders and further their missions. It profiles 7 agency programs that are employing tools like social media, mobile apps, and wikis. The case studies explore the challenges faced, actions taken to overcome challenges, results achieved, and lessons learned from using these technologies. The aim is to inspire other government programs to adopt innovative uses of social media to strengthen relationships and improve performance.
Social networks have greatly impacted daily life by serving as channels for global information exchange. Some argue governments use social networks to gather information, while others believe they could cause conflicts if not monitored. Governments are concerned about inability to control circumstances on social networks leading to unpredictable results. This has led to governments intruding on major social networking companies and implementing systems to monitor communications. Even intelligence agencies use social networks to assist investigations. While social networks have great power, with power comes responsibility to use it properly.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Wadds Inc. Almanac: Challenges and opportunities for public relations 2022Stephen Waddington
This document provides an almanac or guide to some of the biggest issues for the public relations profession in 2022. It contains eight short essays on strategic issues including challenges with Google and Meta displacing the internet, the problem of misinformation online, the need to improve accessibility of communications, and the long road to achieving diversity in the public relations industry. Each essay includes further reading links for more information on the topics.
This document provides an overview of journalism, media, and technology trends and predictions for 2019. Some of the key points include:
- Publishers are increasingly focusing on subscriptions as their main revenue source, but the limits of subscriptions as a business model are also becoming apparent.
- Social media platforms face growing pressure to address issues like misinformation and are losing the trust of publishers and the public. Regulation of platforms is expected to increase.
- Job losses in the news industry are expected to continue as advertising revenue declines, potentially weakening accountability journalism.
- Emerging technologies like artificial intelligence, voice assistants, and blockchain may impact how journalism is produced and consumed in the coming years.
- Audio formats and
The document summarizes key media and technology trends from 2016, including the rise of "fake news" and declining trust in traditional media. It also discusses the financial struggles of digital publishers and growing power of tech platforms like Facebook and Google. Major developments included the expansion of distributed publishing through platforms like Instant Articles and AMP, increased focus on live and social video, and debates around the responsibilities of platforms.
Fipp world media trends special report big dataTuan Anh Nguyen
The document discusses big data trends in the media industry. It defines big data as large volumes of structured and unstructured data that require powerful computing to analyze. The proliferation of digital devices and online activities has led to an exponential growth in data. Media companies are exploring big data strategies like audience analytics and data mining to generate insights and revenue from the large amounts of customer data they collect.
This document discusses social media as a social platform, marketing platform, customer service tool, and information sharing tool. It provides statistics on the growth and usage of popular social media sites like Facebook, Twitter, LinkedIn, and Flickr. It also gives examples of how companies like Old Spice and Comcast have used social media for marketing and customer service. The document argues that social media allows direct communication with customers and will be important for business success.
The document discusses how the digital landscape has changed significantly over the past decade, with social media and smartphones now ubiquitous. It recommends that businesses focus on actively engaging in the digital world by listening, monitoring social media, having social media policies and strategies, and embracing transparency and collaboration online. The future holds rising opportunities around data analytics, location-based apps and services, and augmented reality technologies.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
Paper 2by Bryan DomenighiniSubmission dat e 19- Dec- 2emelyvalg9
Paper 2
by Bryan Domenighini
Submission dat e : 19- Dec- 2018 05:20PM (UT C- 07 00)
Submission ID: 10594 164 19
File name : HR_Ethics_Scenario s_wo rksheet_week2.edited_1.do cx (18.61K)
Word count : 17 29
Charact e r count : 8981
22%
SIMILARIT Y INDEX
21%
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Paper 2
ORIGINALITY REPORT
PRIMARY SOURCES
www.hrm300mart.com
Int ernet Source
www.coursehero.com
Int ernet Source
Submitted to American Intercontinental
University Online
St udent Paper
uopexams.com
Int ernet Source
www.harrisbeach.com
Int ernet Source
scholarsarchive.byu.edu
Int ernet Source
Angela Browne Miller. "Working Dazed",
Springer Nature America, Inc, 1991
Publicat ion
Exclude quo tes On
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Paper 2by Bryan DomenighiniPaper 2ORIGINALITY REPORTPRIMARY SOURCES
Running head: DIGITAL MARKETING IMPLEMENTATION TACTIC 1
DIGITAL MARKETING IMPLEMENTATION TACTIC 6
Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study
Student’s Name
Institution
Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study
Digital marketing communication is equivalent to the traditional marketing communication mix. Currently, Hoosier Media Incorporation employs a traditional marketing communication mix which comprise of print advertising, regional television as well as radio tactics to reach its clients. The organization’s management has expressed interest in expanding the company’s market reach through mobile application and social media technology but remains unsure on how to move forward in these areas. Hoosier Media Incorporation must develop a digital marketing strategy in order to realize its financial objectives, customer objectives, internal business process objectives as well as learning and growth objectives. The digital communication marketing strategy should identify the information to be communicated, define the target audience as well as identify the channels of communication.
The Information
Hoosier Media Incorporation operates in a highly competitive business environment that is characterized with other unknown risks. As such, the company’s product lines may register low seasons during certain seasons (Hoosier Media Inc., 2018). To overcome this problem, Hoosier Media Incorporation should position itself as a company that focuses on delivering exemplary customer service and experience by relieving customers from the overbearing tasks of paperwork. To do so, it has introduced cloud computing to help clients eliminate paper pushing and share as well as distribute documents in an easy as well as secure means.
Target Audience
The information must be targeted at a specific audience. The more an organizatio ...
Social media platforms provide a wealth of personal information that can be exploited for targeted attacks. They integrate location services, photos, videos, and conversations to create a detailed digital profile of individuals. Government and businesses now use social media for monitoring and marketing, but it also enables sophisticated reconnaissance without technical protections for personal information. Privacy is diminishing as more data is exposed to drive personalized content and experiences.
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
Social media has become deeply ingrained in our lives and influences many aspects of communication and business. Statistics show that social networking sites could soon have more users than India's population, and people spend around 6 hours per month on social platforms. Social media is now used across various sectors for tasks like public policy, marketing, health outreach, and more. It has become an important tool for public figures, organizations, and individuals to engage with audiences.
1) The document summarizes key findings from the Digital News Report 2017 on trends in how people discover and interact with news online. It found that while search and social media expose people to more news sources, few can accurately remember the brand that produced a story.
2) Confidence in social media and news media ability to separate facts from fiction is low, under 50% for both, and perceptions of what constitutes "fake news" vary.
3) Around half now use social media for news discovery, though messaging apps are rising, and voice assistants may be the next development. Publishers and platforms must improve brand recognition as trust remains a challenge.
The document provides an overview of key journalism, media, and technology trends from 2017 and predictions for 2018. Some of the main points covered in the summary are:
1. Platforms like Facebook came under increased scrutiny in 2017 for their role in spreading misinformation and fake news. However, fact-checking initiatives have had limited success so far.
2. Social media also enabled positive movements in 2017 like #MeToo, but the failures around Grenfell Tower highlighted issues with media disconnect from ordinary people.
3. Many news organizations are focusing more on quality journalism and investigations to distinguish themselves, as business models continue shifting towards reader revenue. However, this transition is challenging some digital-native publishers.
This report by Nic Newman looks ahead at the trends in media and technology that will shape the news industry in 2018. This will be a critical year for the relationship between publishers and platforms, as companies like Google and Facebook fight a rising tide of criticism about their impact on society – and on journalism. News business models are shifting from advertising towards subscription and other forms of reader payment. 2018 will also see a renewed focus on data – as the ability to collect, process, and use it effectively proves a key differentiator.
Media companies will be actively moving customers from the ‘anonymous to the known’ so they can develop more loyal relationships and prepare for an era of more personalised services. The era of Artificial Intelligence will bring new opportunities for creativity and for efficiency – but also for greater misinformation and manipulation.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Similar to Three content trends in reputation management (20)
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
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2. • Responsible for developing Kekst CNC’s global digital
capabilities, alongside the Director of Digital
Engagement.
• In 2014, developed the digital strategy for a central
bank in Europe, which sparked a ‘niche’ working with
highly regulated industries.
• Have previously been recognized by Vuelio has one
of the UK’s top 10 PR bloggers (michaelwhite.blog).
• Member of the PRCA Digital Group, helping drive
best practice in the industry.
• Have worked with a number of well-known
organisations including Adobe, DuPont, Merck,
Reputation Institute, and the Royal Mint.
Michael White
Senior Digital Consultant
Twitter: @michaelwhite1 / @KekstCNC
Email: michael.white@kekstcnc.com
4. About Kekst CNC’s digital offering
A full-service digital offering
Combining data, insight, and creativity
Team of digital,
research and
content specialists
3
Unique combination
of tools to deliver
empirical analysis
and visualise data
Data-driven
approach to content
management and
online activation
Real-time tracking
of conversations,
campaigns, issues,
crisis and reputation
Full creative
services offering
5. News article network with 3088 stories. Colored by clusters. Sized by degree.
Clusters
Social media marketing advice 11%
Social media impact on politics 11%
Self care and social media 10%
AI and automation 8.6%
Content predictions 8.5%
Influencers and trending content 8.0%
Fashion trends 7.1%
Job opportunities 6.9%
Trending social content in Africa 5.1%
Bollywood on social media 4.8%
Events 4.4%
Food trends 4.3%
Social media marketing forecasts 3.5%
Market and industry forecasts 3.0%
#trolleyman 1.9%
A
D
J
G
F
L
B
I
E
C
K
H
M
N
A
D
I
G
F
K
H
E
C
J
O
L
N
B
M
O
6. Dark SocialPremediated fake
news
Beyond the screen
Looking at the world of content in 2019
5
Three key developments impacting businesses.
Businesses must protect their
reputations in the online ‘wild
west’. Know what to look for.
Industry capability to monitor
social media mentions is
diminishing. Be ready to
innovate.
There is nothing new about the
growth of audio content. But
this goes beyond podcasts.
8. 2019 started as 2018 ended, with a global deficit of trust in the world’s businesses,
leaders, governments, and media.
7
Reputation Institute say…
In the UK’s top 150 companies,
“reputation has fallen since 2017”.
This happened because there is a
trust “crisis”. “People are more
skeptical towards governments,
politicians, and companies”.
We’re living in a ”period of change”
due to “Brexit, Trump, Fake News”.
Plus “data security” has seen
notable issues.
Ipsos Mori research says…
9. Misleading Content Imposter Content Fabricated Content
False Connection
Satire or Parody
7 Types of Mis and Dis-information
1 2 3 4
5
False Content Manipulated Content
6 7
No intention to
cause harm,
but has
intention to fool
Misleading use
of information
to frame an
issue or
individual
When genuine
sources are
impersonated
Content is
100% false,
designed to
deceive and do
harm
When
headlines,
captions, or
images, don’t
support content
When genuine
content is
shared with
false contextual
information
When genuine
information or
imagery is
manipulated to
deceive
12. The unspoken world of dark arts
11
Which’s investigation into fake reviews found…
• A network of Facebook groups setup to reimburse Amazon
customers in exchange for positive reviews.
• Sellers offering refunds for high ratings.
• Sellers refusing to reimburse costs when ‘honest’ reviews
were posted.
13. 48 countries were found to have
evidence of organised social media
manipulation campaigns. At least
one political part of government
agency used content to manipulate
public opinion domestically.
The Oxford Internet Institute has described the manipulation of public opinion over
social media platforms as a ‘critical threat to public life’.
Government agencies and political parties have been found to exploit social media
platforms to spread mis- and disinformation, exercise censorship and control, and
undermine trust in the media, public institutions and science.
1
Fifth of these countries found
disinformation campaigns operating
over chat applications such as
WhatsApp, Telegram, and WeChat.
2
Automation is still a staple for
social manipulation, but paid
advertisements and search
engine optimisation are also
important contributors.
3
15. Definition of Dark Social,
14
“… a term coined by Alexis C. Madrigal, a senior editor at The Atlantic, to
refer to the social sharing of content that occurs outside of what can be
measured by Web analytics programs. This mostly occurs when a link is sent
via online chat or email, rather than shared over a social media platform, from
which referrals can be measured.
The prevalence of sharing through dark social suggests that social media
marketing that fails to focus on the type and quality of content may be
overlooking a huge portion of social sharing.”
17. Cambridge Analytica’s impact
16
Channel 4
Investigation
public
March 2018
Facebook
announces API
changes
April 2018
Developers see
their Instagram
apps break
overnight
April 2018
Instagram rolls out
changes to how
everyone accesses
data
December 2018
Facebook updates
how we access
data, it’s channel
only
January 2019
(more updates to come…)
18. In April 2018 Chief Technology Officer for Facebook, Mike
Schroepfer, described the changes we’re now experiencing as,
17
“… Overall, we believe these changes will better protect people’s information
while still enabling developers to create useful experiences.”
20. Growth of podcasting
73 million people
listen monthly
85% stay tuned
for ‘all’ or ‘most’
of an episode
100 different
languages on
Apple Podcasts
Content that
captures people
whilst on the
move
21. Growth of voice assistants
20
Research by YouGov recently found that one in ten
Brits owns a smart speaker, which works out to
about 6.6 million people.
Smart speaker ownership among Britons has
doubled since last autumn.
Google Assistant will reach 1 billion devices by the
end of January.
More than 100 million Alexa-enabled devices have
been sold globally so far.
22. WIKIPEDIA ENGAGEMENT
34 million registered
‘Wikipedians’ on the English
version of the site, which also
receives around 1.7 billion
visits a month and with some
302 language variants.
SEO BEST PRACTICE
If a visitor to your website was
partially sighted and relied on
automated assistance to
navigate your website, would
each part of the website,
including descriptions of
images, make sense?
ONGOING PR SUPPORT
Of course, I would say this!
But you need reputation
management experts who
can help promote and
manage relationships with
your audiences, all the time.
How do we ensure voice assistants understand us?
0301
21
02
Three small tips