We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
In this piece from Raconteur - The Social Business, Shoutlet discusses why a consolidated approach from marketing and IT will drive results from social media efforts.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
In this piece from Raconteur - The Social Business, Shoutlet discusses why a consolidated approach from marketing and IT will drive results from social media efforts.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
The state of social media 2021
Few people would dispute that 2020 has been a decidedly unusual year. COVID-19 has turned the world on its head and changed the way we all live and do business. People worldwide have spent much of the year locked down and often had to operate their businesses from home. Zoom has almost become the de facto way to hold business meetings, and people have had to alter the way they communicate with each other.
This has led to a surge in Social Mediausage on many platforms, often in place of face-to-face meetings. Many employees have found themselves stuck at home with little to do and have increased their time on their favorite social media. This has increased the opportunities for inventive firms to engage in Social Mediamarketing – they have a social audience like never before. Simultaneously, many firms have transferred their budget away from other marketing media, deciding to follow their audience. It makes sense to shift your marketing energy to
How Word of Mouth Marketing is Transforming Brand Storytellingfoundationcap
Gone are the days of waiting six months for your company's brand tracker. Today, CMOs can instantly tap into the consumer zeitgeist to understand opportunities for and threats to their brands. At the heart of this shift is the power of Word of Mouth.
In our new SlideShare, learn about the 9 reasons why Word of Mouth Marketing matters most today. Plus get a closer look at the opportunities for startups to build game-changing solutions for marketers in this powerful space.
For more about Word of Mouth Marketing and the 10x opportunity for MarTech startups - check out Foundation Capital General Partner, Ashu Garg's latest whitepaper, MarTech and the Decade of the CMO. www.foundationcapital.com/decadeofthecmo
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
State of the Media Report 2014:
Navigating Traditional Media Through Social Media
and Other Digital Practices
Compiled & Written by Katrina M. Mendolera
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
Relationship Economics: How to improve employee and customer relationships wi...Brian Solis
How genuine communication and engagement in social media helps businesses grow relationships with employees and customers while improving the bottom line
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
The combination of a U.S. Presidential election and Summer Olympics are bound to make 2016 a singular and bounteous year for marketers and media. But it won’t be without its challenges—from ad blockers and hackers to health nuts and political zanies.
What else can marketers expect? CMO.com checks with industry insiders and other experts who uncovered 10 trends to look forward to in the year to come.
Intro to Digital Marketing - ClickZ Live Hong Kong 2014MWI Hong Kong
Slides from Joshua Steimle's presentation at ClickZ Live Hong Kong on digital marketing fundamentals. A high level view of SEO, social media, and online PR. Includes case studies and actionable tips based on Steimle's experience as a writer for Forbes and other publications.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
The state of social media 2021
Few people would dispute that 2020 has been a decidedly unusual year. COVID-19 has turned the world on its head and changed the way we all live and do business. People worldwide have spent much of the year locked down and often had to operate their businesses from home. Zoom has almost become the de facto way to hold business meetings, and people have had to alter the way they communicate with each other.
This has led to a surge in Social Mediausage on many platforms, often in place of face-to-face meetings. Many employees have found themselves stuck at home with little to do and have increased their time on their favorite social media. This has increased the opportunities for inventive firms to engage in Social Mediamarketing – they have a social audience like never before. Simultaneously, many firms have transferred their budget away from other marketing media, deciding to follow their audience. It makes sense to shift your marketing energy to
How Word of Mouth Marketing is Transforming Brand Storytellingfoundationcap
Gone are the days of waiting six months for your company's brand tracker. Today, CMOs can instantly tap into the consumer zeitgeist to understand opportunities for and threats to their brands. At the heart of this shift is the power of Word of Mouth.
In our new SlideShare, learn about the 9 reasons why Word of Mouth Marketing matters most today. Plus get a closer look at the opportunities for startups to build game-changing solutions for marketers in this powerful space.
For more about Word of Mouth Marketing and the 10x opportunity for MarTech startups - check out Foundation Capital General Partner, Ashu Garg's latest whitepaper, MarTech and the Decade of the CMO. www.foundationcapital.com/decadeofthecmo
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Social media challenges in destination marketingFrederic Gonzalo
Earler this year, we celebrated Facebook’s 10th anniversary, LinkedIn boasted more than 300 million active users while TripAdvisor now has more than 175 million reviews. We have come to expect seeing travel & hospitality stakeholders managing accounts on Instagram, Pinterest, Twitter or even Google+. In other words, social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters. But while social media is now recognized as important, in particular within the travel vertical, managing it remains a constant challenge.
Journal of Economics and Business Research, ISSN 2068 - 35.docxtawnyataylor528
Journal of Economics and Business Research,
ISSN: 2068 - 3537, E – ISSN (online) 2069 – 9476, ISSN – L = 2068 – 3537
Year XX, No. 2, 2014, pp. 155-164
Social Media Marketing to Increase Brand Awareness
M. Bîja, R. Balaş
Monica Bîja
Faculty of Economics
"Aurel Vlaicu" University of Arad, Romania
Raluca Balaş
Economic College, Arad
Abstract
Social networks are becoming more and more
widespread and they are literally conquering the World
Wide Web. Facebook has managed to arrive even in poor
and remote territories which apparently have nothing to
do with our always on the move modern world.
However, only on the African continent there are more
than 100 million active Facebook users who represent
50% of the African population having access to Internet.
Thus, it would be huge marketing mistake for businesses
not to take into consideration this opportunity to get in
touch with prospective customers (Neti, 2011). Social
media is hot and has turned into a “must” for businesses
looking for brand awareness. Therefore, the techniques
used to attract customers by means of social networks
have gained quite a high degree of sophistry (Neti,
2011). In an age in which the average internet user
accesses his/her social network account at least fourteen
times a day, companies cannot afford to be absent from
this medium. The aim of the present paper is to present
the concept and characteristics of social media and how
it can be used in order to increase brand awareness.
M. Bîja, R. Balaş
8
Keywords: social media marketing, social networks,
social media strategies, brand awareness.
Introduction
Kietzmann J.H. (2001) explains that consumers used the Internet
for its content: they read it, they watched it, and they used it in order to
purchase various products and services. Nowadays, more and more
consumers are utilizing content sharing sites, blogs, social networking
and wikis - to create, modify, share and discuss Internet content. This
represents the social media phenomenon, which can have an enormous
impact on a business’ reputation, sales and why not on its survival in an
environment getting fiercer and fiercer as days pass by.
The Social Media Marketing is not such a new phenomenon as
many might be tempted to believe. It did not begin yesterday or the day
before yesterday. It is actually more than ten years old. The entire
phenomenon began with the launch of LinkedIn in 2003. But since this
is a network targeted mainly to businesses its popularity is much lower
than that of the social networks dedicated to the public at large
(Pradiptarini, 2011).
LinkedIn was soon followed by MySpace and Facebook in 2004.
The hysteria of sharing pictures, videos and thoughts on line was
augmented by the launch of YouTube in 2005 and of Twitter in 2006
(Pradiptarini, 2011). These are the main players on the market. They are
doubled by some mi ...
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
10 Social Media Trends for 2023: 5 Trends that are still trending & 5 Trends...Alejandro Torres
Reviewing the 2023 social media trends, I noticed 5 trends that are still trending in 2023; (yes you've heard them all before) and there are 5 new trends you must know. READ THE TIP JAR for my tips on how to implement them for your brand.
Each year gurus and experts in every industry share the trends they expect to dominate the market. Social media experts are no different; after an intense 2022, we all need guidance and a firm hand to help us reach our goals and brand objectives while navigating the bumpy roads facing social media platforms in 2023.
They are deep in debt and facing bankruptcy
Have laid off thousands (or more) of employees
Whistleblowers exposing damaging findings
Users and parental backlash
Countries banning social media platforms (TikTok) due to spying concerns
Users abandoning ship due to the rise of hate speech
Loss of investors' trust
On this side of the equation, many marketers are trying to predict:
What’s going to happen in 2023?
Should they continue advertising on Twitter?
Are my followers going to a new social network without me?
Do my KPIs make sense?
Who's the next billionaire going to space?
Nostradamus predictions don’t seem to cover these issues, so let’s review the social media predictions and trends coming our way.
Let’s move on - 2022; it was so last year!
Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021.
Visit: http://www.unibiztec.com/social-media-marketing-trends-2021/
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
Social Advertisers Are Missing The Enriched Data They Desperately Need To Max...Unified
The live version of our webinar has come and gone, but we recorded it so these perceptive advertising insights will last forever. In this webinar, Unified’s head of marketing, Rick Martira, explores what is arguably the most critical marketing concept of 2017—enriched data. In a snappy 30 minutes, Martira explains what enriched data is, why it’s crucial for social advertisers to do their jobs effectively, and how it empowers marketers to accomplish all sorts of feats. Imagine—a half hour that will transform your future status meetings. Watch for free here: http://bit.ly/2qw9sxU.
Dark Social Is The Most Important Marketing Data You're Not TrackingUnified
Brands are missing out on a massive amount of campaign performance—70% of it to be exact. This unattributed data, appropriately dubbed Dark Social, is not only the potential difference between making and missing important business goals, but is also a concept that so many marketers don’t even know exists.
If You’re A Social Media Buyer, You Likely Have At Least One Of These 11 Prob...Unified
In an industry that seems to be growing and changing almost daily, more than half of digital marketers are struggling to keep up with the intense demands of launching and maintaining successful social media campaigns. And, with a record-breaking $13B estimated to be dedicated to social media alone in 2016, buyers are spending more time than ever diving into data, shouldering tedious tasks and consequently, reaching for bottles of aspirin. If you create, manage or optimize social advertising campaigns, chances are you are familiar with one or more of the challenges we’ve highlighted in our infographic below. Learn more: http://awe.sm/ePOKh.
Articles Include:
The Facebook Marketer's Guide To Advertising On Instagram
Customer Spotlight: Southeast Toyota Case Study
4 key Lessons From This Year's Grammys
And More!
How Social Identities Are Outperforming Internet Cookies, And Why Marketers S...Unified
When it comes to advertising, the internet cookie is sort of like an old smartphone. Sure you’ve had it for awhile and it still works (although not as well as you’d like), but at the end of the day you’ll continue to use it for now because you’re locked in until something better comes along. In fact, when we break down just how ineffective internet cookies actually are, we’re pretty sure you’ll be ecstatic to learn that there’s another option available for digital marketers that’s more accurate and versatile—identity-based advertising.
Unified Webinar Presentation: Commonly Misunderstood Facebook Video Advertisi...Unified
Advertising on social media has exploded in recent years, with $25.14 billion expected to be spent in 2015. Marketers are seeing the immense benefit of the channel, and Facebook is leading the charge by claiming 68.4% of social ad spend worldwide. With its focus firmly set on video, the network has managed to increase engagement to 8 billion videos viewed each day.
While many marketers have run Facebook video campaigns, misconceptions about features and tactics remain abundant. In this webinar, we will dive into some of the most commonly misunderstood advertising strategies, with insight into how to apply them properly.
WHAT YOU’LL LEARN
- 5 Prevalent Myths About Facebook Video
- Retargeting and Sequential Video Tips
- The Power of Personalized Video
- The Technology Behind Video Targeting
- 3 Facebook Video Features on the Horizon
Social advertising, a market that didn't exist just a decade ago, is projected to generate $11 billion in revenue by 2017.
There have been many exciting moments in the social advertising market, and this timeline infographic shows major market players, including our API partners at Facebook, Twitter, LinkedIn, and some big events from their past.
Read on to see some of the events that illustrate the amazing growth and innovation in a rapidly expanding market.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. SMART
SOCIALQuarterly
Marketing’s Big Data Problem
Dark Social is Marketing’s Little-Known Secret
The Display Advertiser’s Guide to Social Media Marketing
The World Series On Social
and more!
Inside
Q4 2014
2. The Marketing Industry
Has a Big Data Problem
page 3
C O N T E N T S
#uKnow
How Smart Is Your
Content Marketing?
page 8
Dark Social is Marketing’s
Little-Known Secret of
Unmeasured ROI
page 6
Underage and
Over-connected:
How Post-Millennials Can Be
Reached On Social Media
page 10
Six Figure Fans:
6 Things You May Not Know About
The Affluent U.S. Facebook Consumer
page 13
Infographic: We Are What
We Tweet
How To Use Social To Market To Family
Members For Holiday Meals
page 14
Infographic: Travel Industry
Takes Off
Bringing New Opportunities on Social
page 16
DATA
AUDIENCE
3. Your Social Marketing
Strategy Should Be
Different For Black
Friday Vs. Cyber Monday
page 23
#uStats
Map: Keep On Truckin’
The Correlation Between U.S.
Facebook Fanship and
Truck Sales
page 28
#uSocialStudies
These Are
Facebook’s New Video
Enhancements, And
Here’s How You Can
Benefit
page 25
C O N T E N T S
STRATEGY
THE DISPLAY
ADVERTISER’S
GUIDE TO
SOCIAL MEDIA
MARKETING
page 19
POP CULTURE
Infographic: How Over 40 Hours of Television Produced More
Than 166 Million Reactions On Social Media This Fall
page 34
Music & Movies
page 36
The Final Score On Which Sports
Pay Attention To Fans on Social, And
Which Ones Drop The Ball
page 38
How Top Candidates Competed On
Social Vs. The Voting Booth In The
Battleground States
page 40
Infographic: The World Series on Social
page 31
4. D A T A
This quarter, we focused on a tale of two terms: Big Data and Dark Social. Big Data is still a source
of anxiety for many companies who are eagerly trying to determine the best way to collect AND
interpret it. Dark Social on the other hand is not only still relatively unknown, but powerful enough
to revolutionize how marketers measure the return on social marketing.
Although data is absolutely critical to defining,
establishing and optimizing ROI, many companies
find that they are often a day late and potentially a
few million dollars short. Marketers need to focus on
eliminating silos, data quality and establishing real-time
insights in order to create or keep a competitive edge.
“
SHAWN DOUGLASS
President, Big Data & Analytics
Chief Technology Officer
Unified Social
11. A U D I E N C E
The key to reaching consumers is customization, and you cannot customize if you don’t understand
the habits, interests and preferences of your customers. Here, we highlight how you can reach
post-millennials, affluent Facebookers, families sharing a meal, and jetsetters on the go.
Sometimes we forget that audiences are more than just
numbers in a dashboard. These are actual people raising
their hands, asking to interact with your brand. Social
provides an unprecedented channel to grow audiences,
and learn directly from them.
“
RICK MARTIRA
Senior Director, Marketing & Strategy
Unified Social
A U D I E N C E
13. They
are...
Moms report that they listen to their kids
for household purchases, especially when it
comes to toys, entertainment, apparel and
food choices.
$16.90 per week goes a long way, as this group
makes an average of 29.3 shopping trips a year.
They love to buy clothing, accessories and sports
equipment online and spend as much as $1,069
on fashion annually².
Preferring to communicate visually over textually, this
generation will use pictures, videos and emoticons
to relay messages. They are living at a time where
3D images, 360 degree photography and high speed
video is the norm.
70% want to start their own businesses, many of which
are related to social causes. They want to be a part
of important conversations that impact the way the
world does business and tackles global issues.
Forget about just tweeting while watching
TV. Gen Zers are on as many as FIVE screens
in a given day (we’ll wait while you try to
even think of five). Let’s just say, they can
update their status on their phone, watch
the Teen Choice Awards, play Assassin’s
Creed, research homework on their laptop
and read a textbook assignment they
downloaded to their iPad within a 24 hour
period. 41% also spend more than 3 hours
a day on their computers for non-school
related activities and suffer from FOMO
(the Fear Of Missing Out).
Thanks in part to a 400% increase in
multiracial marriages, Post-Millennials
are more diverse than ever and the U.S.
has seen a 50% increase in multiracial
youth since 2000. When it comes to
gender, traditional roles are blurred,
giving both boys and girls the ability to
explore new opportunities that were
previously unaccepted.
3
1
2
4
VERY
VISUAL
INFLUENCING
DECISIONS
SPENDING
ALLOWANCE
MORE
DRIVEN
5
6
EXTREMELY
CONNECTED
BREAKING
THE NORM
20. In social marketing, strategy can be a loaded word. In this issue, we present a variety of
topics, including a guide for display marketers entering the world of social advertising,
a look at Facebook video enhancements, holiday campaign techniques and actionable
tactics for the automotive industry.
We urge marketers to shift their social campaigns away
from more traditional digital strategies to focus on
what makes social marketing powerful and unique: the
unprecedented availability of data, the ability to reach any
target audience at scale, and real-time event synergies.
“
KELLIE SAKEY
Associate Director, Marketing Strategy
& Sales Operations
Unified Social
S T R A T E G Y
21. The
SOCIAL MEDIA
10 Concepts From Display Advertising That You May Think
Are Interchangeable With Social, But Aren’t Entirely
ADVERTISER’S
DISPLAY
GUIDEto
MARKETING
32. The end of 2014 gave us a lot of current events and pop culture to sink our teeth into. We saw
republicans achieve a majority in congress for the first time in 86 years, an underdog team make it
to the world series, and millions of social reactions to television, music and movie releases.
The real-time, live nature of the entertainment industry
presents brands with a fantastic opportunity to leverage
the dynamic nature of social media to extend reach,
monitor sentiment and understand the full impact of
their content in a way previously inaccessible.
“
RASHIDA BOYD
Marketing Manager
Unified Social
P O P C U L T U R E
33. November 6th
The Kansas City Royals and San Francisco Giants both showed
tremendous heart on the field all through the MLB postseason,
with 11 and 12 wins respectively. But as with any live event, fans
seldom limit themselves to television only. The competition was
just as interesting on social, with user engagement standings
online reflecting what was happening on the field.
The
WORLD SERIESon
SOCIAL
37. Source
¹Facebook and Twitter data provided by UNIFIED (www.unifiedsocial.com) for the was collected for the period of 9/7/14 - 10/31/14. Shows analyzed include:
2 Broke Girls, A to Z, About a Boy, Agents of SHIELD, Alpha House, American Horror Story, Anthony Bourdain: Parts Unknown, Arrow, Benched, black-ish,
Boardwalk Empire, Bob’s Burgers, Brooklyn Nine-Nine, Chicago Fire, Chicago PD, Constantine, Cristela, Dancing With the Stars, Degrassi, Elementary, Family
Guy, Forever, Getting On, Gotham, Gracepoint, Grey’s Anatomy, Grimm, Homeland, Hot in Cleveland, How to Get Away with Murder, Jane the Virgin, Key &
Peele, Kingdom, Last Man Standing, Madam Secretary, Manhattan Love Story, Marry Me, Modern Family, Mom, Mulaney, Nashville, New Girl, Once Upon a Time,
Parenthood, Person of Interest, Red Band Society, Reign, Resurrection, Revenge, Saturday Night Live, Scandal, Scorpion, Selfie, Sleepy Hollow, Sons of Anarchy,
Stalker, State of Affairs, Survivor’s Remorse, The 100, The Affair, The Amazing Race, The Big Bang Theory, The Blacklist, The Flash, The Goldbergs, The Good Wife,
The Middle, The Millers, The Mindy Project, The Mysteries of Laura, The Newsroom, The Originals, The Simpsons, The Vampire Diaries, The Voice, The Walking
Dead, Top Chef and Two and a Half Men
How Over 40 Hours of Television Produced More Than 166 Million Reactions On Social Media This Fall | Q4 2014 35
40. P O P C U L T U R E
December 18th
The Final Score On Which Sports Pay Attention To
Fans on Social, And Which Ones Drop The Ball
W
hat do you spend 7.7 hours doing each week? Well, chances are if you consider yourself to be
a sports fan, you’re taking that time to catch up on content related to your favorite pastime.
With over 70% of fanatics following sports on Facebook, athletic leagues, brands and franchises
have even more of a reason to incorporate social into marketing plans. And, by adapting to important
consumer behaviors and interests, marketers have the potential to significantly impact overall ROI for
their digital programs.
The Final Score On Which Sports Pay Attention To Fans on Social, And Which Ones Drop The Ball | Q4 201438
The Play: 70% of the US adult population, approximately 168 million, people claim to follow sports.
Winner: Football. There are more pigskin fans on Facebook than any other sport listed.
INTEREST
AUDIENCE
The Play: 68% of fans consume sports online and over 1/3 of fans consume sports via social media.
Winner: Basketball. The National Basketball Association’s (NBA) combined audience (Facebook & Twitter),
with over 39MM fans/followers. Special mention to the Ultimate Fighting Championship (UFC), who had the
largest audience on Facebook.
41. The Final Score On Which Sports Pay Attention To Fans on Social, And Which Ones Drop The Ball | Q4 2014 39
TEXT
VIDEO
ENGAGEMENT
The Play: 19% of social fans share short clips of games on social networks.
Winner (Engagement volume): Basketball. As expected, given the fact that the NBA has the largest audience,
they had highest total number of engagements amounting to over 38.4MM in the past 90 days.
Winner (Most Engaged Audience): Football. The National Football League’s (NFL) fans and followers were
more plugged into their content, with over 2,700 engagements per 1K fans in the past 90 days.
The Play: 38% of sports fans watch live streaming of games/events.
Winner: Hockey. The National Hockey League (NHL) significantly outperformed the others when it came to
providing it’s social audience with video posts to watch, like and share, making up over 73% of their posts in
the last 90 days.
The Play: 57% of online fans read sports news in text format (82% of these fans do so on a computer tablet).
Winner: Soccer. Major League Soccer (MLS) just barely beat the National Association for Stock Car Auto Racing
(NASCAR) for the most link posts on Facebook, making up over 76% of their posts in the last 90 days.