My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Read the Social Media Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Read the Social Media Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, more successful brands?
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
From resilient to antifragile - Chaos Engineering Primer DevSecConSergiu Bodiu
Can we inject failure scenarios into deployed systems to reduce platform risk? During this talk, demonstrations of the Simian Army, Chaos Lemur and Locust.io tools will be presented. We will go beyond reliability, stability and availability to help your platform operations team build a continuous process improvement program which will prepare your production systems for the unexpected.
92% of catastrophic system failures were the result of incorrect handling of nonfatal errors.
It is simply not possible to fully reproduce the entire architecture and run an end to end test.
Don't trust claims systems make about themselves & their dependencies. Verify by breaking.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Social TV Activation: Driving Engagement & Viewership for a PBS Documentary P...Geben Communication
Space Shuttle Columbia: Mission of Hope premiered on select local PBS stations on Thursday, January 31. The film’s director, Emmy Award-winning veteran journalist and documentary filmmaker Dan Cohen, hired Geben Communication to build and activate Mission of Hope’s online network through social media and online media/blogger outreach. This case study details the strategy, tactics and results.
Whitepaper I developed while working at CitizenNet. Covers strategy for audience discovery and programmatic optimization of targeting using Facebook's interest categories
Facebook Strategy Shift to Reach & FrequencyTom Edwards
Facebook recently instituted some major changes to their platform that greatly affect marketers. To help you navigate this shift, I have created a white paper that will help substantially.
The overarching point you need to understand is that organic Facebook reach is being reduced dramatically and it will cost you to reach your own audience. Facebook is now less about brand-published content being the sole driver of engagement. You must pay to amplify your content and you must create multiple variations of your content based on targeting different segments of your audience.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
This Presentation is about a case study on Facebook. It covers all the topics from its history, evolution to its future. Facebook is an online person to person communication service. Its name originates from an expression for the catalog given to understudies at some American colleges.It was founded by Mark Zuckerberg.
Managing personal communications (facebook) by mininath jirage , vnit nagpurMININATH JIRAGE
Managing personal communication: Direct and Interactive Marketing, Word of Mouth, and Personal Selling.
This ppt includes FACEBOOK mini case from the chapter 18 of kotler 14th edition.
Managing personal communications (facebook) by mininath jirage , vnit nagpurMININATH JIRAGE
Managing personal communications:-Direct and Interactive Marketing, Word of Mouth, and Personal Selling , this ppt also includes the FACEBOOK mini case of Kotler's 14th edition chpter 18th.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
An Attempt To Define Some Key Visual Storytelling Trends That Are Shaping...Michael Paredrakos
My presentation at Let's talk Visual Storytelling - Content Marketing Meetup over at Orange Grove Athens. As always as you know I am dyslexic don't kill me if a word is missing or something :-) All the info, videos, pictures are copied and mashed up together from the internet. If something is yours and you want me to take it down let me know. You can find all the sources/ references and all the videos I used in the presentation at the last slide! Happy Reading
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
Stay one step ahead. Social media video trends that will shape your feeds i...Michael Paredrakos
My presentation at Social Media Conference ’17 of Marketing Week. The info, videos, gifs etc are not mine they are copied from from all over the internet. If anything is yours and you want me to take it down pls let me know. Sources for all the info and further reading at the end. As you probably know I'm dyslexic so don't kill me if you find that a word is missing :-)
Some random thoughts about brands and content! If you want a copy pls sent me an email at thecuriousbrain (at) gmail.com. Pls note that I'm dyslexic so if you find that a word is missing or spelling mistake pls let me know
Inspired by the the work of Alex Noriega (http://www.snotm.com/) and Banksy's take on advertising (http://banksy.co.uk/) some random thoughts about brands and facebook. Images are from all over the Internet. If you see one that is yours and you want me to take it down let me know :-) http://thecuriousbrain.com/
if you want a copy pls sent me an email at thecuriousbrain (at)gmail.com
http://www.paywithapost.de/pay?id=e773e772-db3a-4677-8d99-ed0f53769cd6
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
6. While it’s hard to predictthe future of Facebook
and social media, it remainsthe major player in
social media marketing today.
The truth is that Facebook takes engagement to a deeper
level than other networks can.
Since you aren’t limited by character count or to just
sharing images, you can really say what you want to say.
This key differenBator and its ability to innovate and even
copy other emerging social media networks
has kept Facebook as the most widely-used social
plaIorm, even as new networks are introduced every day.
9. Stage 1: "Fools Rush In
This isthe stage we’ve been in forthe past 10 years
Tens of billions of dollars have been flushed down the digi-drain with new markeBng buzzwords
emerging constantly online along with people who actually never heard of Kotler or know what a
brand really is with fancy Btles like digital evangelist, web strategist etc etc who promised to all of
us that online was the absolute gold mine for brands and to reach our audiences.
All of us were happybackthen….
10. Stage 2: "Wait A Minute”
According to Bob “we are about to transiBon into the “wait a minute”
stage.Most of us now know that digital evangelists are no longer going
to have free rein to piss money away on digital.
The numbers, metrics, and data that just one year ago were proof of
how amazing the web is are suddenly morphing into proof on how
crazy now everything is!
WhyBob is sayingthatthough?
11. At one end
we havethese
amazing numbers
By the end of 2017, global digital ad spending is
expected to end TV’s 60-year reign and become the
top adver7sing category in the world.
Moreover, in 2016 digital banners, na7ve adver7sing
and digital video overtook search ads for the first
7me and digital adver7sing is driving down costs
across all media.
Spend on content marke7ng is set to soar 186% to
€2.12 billion in Europe alone by 2020, according to
research from Yahoo and Enders Analysis.
source: feeltherealwhitepaper
13. But non-viewabilityis not
digital advertising’s greatest realityproblem.
According to a research by Igal Zeifman is the director of markeBng for Incapsula
It is now clear that a significant percentage of digital display ads (viewable or not) are “viewed”
by bots. And the majority of bots are malicious – web-surfing algorithms meant to mimic human
traffic created by fraudulent botnets and distributed by millions illegally hijacking web browsers.
14. Maybe now all ofthese problems are now fixed….
Maybe allthese numbers belong tothe fake news
that we all see online… Who knows…I don’t! Do you?
15. Stage 3:
"Oh, Now I Get It"
Some7me in the future — could be 2 weeks
from now or 10 years — could be today
aTer watching this presenta7on …
someone’s going to figure out how to use
the web for adver7sing in a sensible way.
Bob believes that there will be numbers we
can trust, social plaVorms we can trust,
people we can trust, and results and data
we can trust.
16. and untilthen …we all still have Facebook :-)
And the truth is that without Facebook you have an incomplete brand.
Complete brands are represented everywhere a consumer might look, so no majer where they do their research, online
you at least have a fighBng chance of earning their loyalty.
Facebook is part of you own media and it is the first thing consumers check about a brand
and most probably even before your own website
17. As now,the truth isthat for mobile,
targeting, and digital video,
it’s hard to beat Facebook
in terms of what digital has to offer.
If your markeBng goals are Bed to those elements, then Facebook
is definitely your place.
With its vast reach and content innovaBons such social vr, live, 360,
Facebook tv, messenger, arBficial intelligence, buy bujons etc etc
makes it very appealing for any campaign aiming at a broad
audience, while its micro targeBng features make it worthwhile for
a campaign aimed at a very specific one.
The fact is that Facebook might be the only social media plaVorm
that we we can currently s7ll “trust” however what emerges is
that chasing Facebook’s algorithms and its constant changes leads
to poor tac7cal decision making.
18. What you need
to look after more
in myhumble view is
what type of content
your brand createsthere
and whether this content adds some real value to your brand
or somehow effects the real world where everybody lives..
in the form of sales!!!
The highest goal of markeBng always has been to build brands
and this has not changed and I don’t think
it will not change in near future.
So maybe its Bme to stop chasing likes and weird metrics
and do what you always did.
Build you brand and build it everywhere
not just Facebook correctly!
19. So how are you going to dothis!
The future belongs tothose
who getthe following right:
I think that 1st you have to decide is whether you want
to build a brand or a publica7on?
In the case you are a small , medium
or even a large brand and not a magazine or a blog
always go for brand building and be very strategic about it
and invest a lot in doing it correctly
20. The firstthing you need to do
is to idenBfy the value your brand offers to your real consumers ..not your fans!
What it stands for, and the percepBon you intend to drive,
What USP’s you can bring to the table, what are your values, vision, etc, etc do research!
Always do your research
22. Pick your channels. "Not everyone needs to be on Facebook, or on TV.
You need to ask 'Which channels do my customers use?' What are the channels' strengths and weaknesses? How will they help me reach my business objecBves?
Are my consumers online?? Are they on Facebook? Would it be more effecBve to target them on other channels?
If your budget is small maybe it is more effec7ve to use Facebook but if you have more money to spend you need to consider other channels.
Different channels have different rules. You and your agency need to know and to respect always the channel you use.
If you choose Facebook make sure you know its rules, what type of content currently promotes, what kind of ads you can use there,
what are the latest innovaBons you can use to your advantage to build your brand. You need to know all the latest trends that are changing at phenomenal speeds.
Never be lazy about this.
Never be lazyaboutthis.
25. You need to be consistent
both in terms of visual identityand messages!
This will help your audience to trust you and build a connecBon with your brand.
If you are not consistent your message will fail to engage.
Consumers need to see the same message/ idea/ visual idenBty everywhere. They get bombarded with many messages all the Bme.
The need to know who you are and what you are on about really fast.
Visual idenBty is far more than your logo as a profile pick. It entails having a common design (look and feel), style of photography and graphics,
consistent logo and video treatment , common colours and fonts across your communicaBon. Invest on that
Your brand can not have a visual iden7ty on Facebook and then totally different on tv.
Alway be consistent. You need to create the same brand experience everywhere even in your web banners!!
27. There is
no digital/ content Strategy,
it's simplyStrategy
applied in a Digital World and
platformsthat needs to address
real business/ brand
problems or opportunities .
28. To ask your self
whyas a brand
I need to use
Facebook
inthe first place!
To sell, to build relaBonships, to build my
brand, for consumer complains etc etc.
Never go for the most likes or because
everybody is there.
It might not suit your
particular business needs.
29. The factthat
Schizophrenic brands
with no direction or strategy
create schizophrenic consumers
who have no loyalty. Never be one!
Especiallyon Facebook
30. If you have available budget always check with research
how your online communication or efforts on how Facebook effects
the real worldthat people live in.
31. So does Facebook content build brands?
Yes it does! But onlyif it is donethe right way!
32. Ending let see where to focus in terms
of all of you content in 2017
33. 1: Be very strategic aboutthe content you produce
and in which channels you choose to invest.
Focus 1st on your business goals and mainly on your audience needs, From what content formats they prefer,
to where they hang out online. The technology, the plaIorms, the formats, the strategies – exist solely to help you
engage your brand with your audiences more.
34. 2: Focus on avoiding
zombie contentthat does
not build your brand
Many brands and agencies have started driJing
asleep and flooding the internet with the same
generic zombie content that we see in almost in all
pages and that people just trying desperately to
avoid.
Zombie content :
It is boring and uninteresBng for consumers,
it does not create an emoBonal connecBon,
it is not differenBated from other brands,
It is mainly falling pray to quanBty over quality.
Focus more on doing less ,becer and more correctly
35. 3: Focus on breakthrough storytelling.
Brands need to start creaBng incredible content or else consumers are going to tune out
completely or conBnue to block the content you create. Learn from film industry.
The film industry has great experience in storytelling and knows that is not enough to
just make a movie. In order to enBce people to come to the theatre, there has to be a
good story. Which movies you tend to remember ?? Which one you pay to see at the
cinema? The ones with a great story.
Don’t be a straight to dvd brand or a b movie brand that someone downloads
and that no one ever sees
36. 4: Focus on Tech-enabled
and data-optimized content:
The creators and companies that make smart use of data and tech
will have a huge advantage over the rest.
A great example is how NeIlix decided on how to produce its
content. People watch NeIlix through its Apps/ Websites.
Through its data, NeIlix knew three things: People who watch
Kevin Spacey movies tend to watch all the way to the end. People
who watch David Fincher movies tend to watch lots of David
Fincher movies. And people who watch the BriBsh House of Cards
tend to watch it all at once and all the way through.
With this data, it didn’t seem so crazy for NeIlix to invest on
producing the new House of Cards that everybody watches now.
37. 5: Personalisation and micro targeting
We will see brands focusing on gemng the right content, to the right person, at the right Bme, in the right place.
Brands especially the bigger ones that have the available budget will develop highly contextual content that goes beyond the
screen into the “phygital” world, enabled by beacons, sensors, and the Internet of Things.
They will develop methods for making highly personalised and relevant real-Bme messages based on triggers such as
purchase history, the weather, physical locaBon, and myriad more factors.
Crea7ng more personalised, insight-driven content will be the next evolu7on of content marke7ng.