Financial public relations is a branch of PR that specializes in corporate disclosure, shareholder relations, and relations with professional investors. It ensures compliance with securities regulations and addresses disclosure requirements. Financial PR practitioners include lawyers, stock analysts, and investment experts knowledgeable in areas like mergers and acquisitions, public offerings, and insider trading. Financial PR agencies provide strategic consulting, financial communications, crisis management, and media relations services focused on issues important to the financial sector like mergers and acquisitions, investor meetings, stock listings, and regulatory changes.

1. Public Relations
Financial sector

2. What is Public Relations

3. Planned and sustained effort
to
establish and maintain goodwill and
mutual understanding between an
organization and its publics

4. PR Specialization
 Product PR
 Corporate PR
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Event PR
Technology PR
Healthcare PR
Food services PR
Public affairs PR

5. What do you understand by,
Financial Public Relations ?

6. Branch of public relations specializing in
corporate disclosure responsibilities,
stockholder relations, and relations with the
professional investor community.

7. Financial public relations is concerned not only with
matters of corporate image and the cultivation of a
favourable financial and investment environment but
also with legal interpretation and adherence to
Securities and Exchange Commission and other
government regulations, as well as with the disclosure
requirements of the securities exchanges.

8. Its practitioners, therefore, include lawyers,
stock analysts, investment officers with
expertise in such areas as tender offers and
takeovers, public offerings, proxy solicitation,
and insider trading.

9. Why is expertise of Financial PR
required?

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Mergers & Acquisitions
Annual general meeting
Investor meets
Investor relations
Pitching for PE / VC / IPO
Stock market listing
Commodity trading
Expansion plans
Re-brands of financial institution (stock market
listed company)
• Analyst relations
• Tenders

11. What do Specialized Financial PR
agencies do?
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Strategic consulting
Financial communications & investor relations
Restructuring & Recapitalisation communications
Crisis communications & reputation management
Issues management & public affairs
Corporate positioning & brand development
M&A & capital market communications
Corporate social responsibility & philanthropy
Internal communications & employee alignment
Consumer affairs
Media relations

13. Branding
And what this means to Public and
Media Relations

14. Why is PR important to Value?
1.
2.
3.
4.
Funds
Brand
Intelligence
Business

15. Why is PR important to Value?
1.
2.
3.
4.
Funds
Brand
Intelligence
Business
Communication to
bring in the Funds

16. Why is PR important to Value?
1.
2.
3.
4.
Funds
Brand
Intelligence
Business
Communication to
bring in the Sales

17. Components of Branding
Positioning
Execution
Communication

18. PR and Branding
• Most of the leading brands in the world have
been established through PR activities.
• PR plays a major role in the dissemination of
key messages of the brand, and creates an
impact in the minds of the stakeholder.

19. Some of the brands build on PR
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Barista
Google
Apple
iPhone
Twitter
Red Bull
Starbucks
Microsoft
Linux