Group members Name Roll no. Siddhessh gadkar 231 Jay raut 232 Neha ganatra 233 Akshay ghaware 235 Vaibhav gholam 236
Defining CorporateCommunication What is included in corporate communication? Advertising Marketing Communications Marketing Public Relations
Defining CorporateCommunication Advertisingis paid and controlled mass communication with a purpose to impart.
Defining CorporateCommunication Marketing Communication (or marcom) is the branding of products, services, and organizations including such areas as consistency, differentiation, equity, identity, imaging, loyalty, positioning, publicity, pro motion, relationships, and reputation.
Defining CorporateCommunication Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services.
Defining CorporateCommunication Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions. It involves target audiences, markets, programs, campaigns, s pecial events, publicity, and promotions.
Various corporate communicationactivities Media/press relations Speech writing Employee communication Corporate advertising Community relations Stockholder relations Investor relations Government relations
Media relation The always increasing role of the electronic media (Internet, newspapers, maga zines, radio, and television) has created a special importance for media relations. In fact, the news media have become dependent on PR for news, and PR has become dependent upon the news media for publicity.
Employee relation Internal communication is the key: informed employees are happy and they spread the good news through their families and friends. Never surprise employees; make them a part of the planning process and keep them informed.
Government Relations Building meaningful relationships with government officials is essential to industry success in today’s political world. Lobbying - the legal influencing of public officials on stands appropriate for industry. Public Affairs - stances on controversial issues of public concern is imperative for business success today.
Advertising Relations Advertising writing and production is usually outsourced today. Market analysis is imperative; ratings, circulation, visits, are all important. Reach & frequency are important. Media buying is an important part of corporate communication. Sufficient advertising knowledge and skill are essential for a professional communicator today
Investor relation With the failure of Fortune 500 companies, often based in fraud and embezzlement, a renewed focus on investor’s rights has emerged in the U. S. today. Investor or financial relations must focus on stockholders and stakeholders out of necessity. It’s the LAW, and it pays dividends. The Securities and Exchange Commission requires an annual meeting, timely disclosure of financial information, and many other regulations. But, it is wise to do it anyway to keep the reputation of a corporation in tact.