FischTank PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to cleantech and sustainability, healthcare and biotech, B2B and emerging technologies, real estate and professional services. Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. In 2021 and 2022, FischTank was named to the Inc. 5000 by Inc. Magazine as one of the fastest growing companies in America In 2021, FischTank implemented a number of changes designed to enhance its culture and foster a positive work life balance. The firm recently introduced a hybrid 4-day work week, where team members rotate having every other Friday off. FischTank understands that mental health and work life balance are necessary for individuals to be happy and efficient and will continue to implement new approaches as the agency grows and evolves.

1. FischTank PR
Capabilities Overview

2. About FischTank PR
• Integrated marketing and communications firm
• Founded in 2013
• Headquartered in New York City
• Domestic and international clientele
• Former journalists on staff
• Relationship-driven
• Results-oriented
• 2021 and 2022 Inc. 5000 Fastest Growing
Company

3. About FischTank PR
FischTank PR (FischTank) is a public relations and marketing firm led by
a group of communications and media veterans with extensive
experience in implementing communications strategies in industries
spanning healthcare, life sciences and biotech; cleantech, renewable
energy and sustainability; B2B and emerging technologies, professional
and financial services, real estate and other corporate industries.
Comprised of a team of hard-working individuals with a reputation for
being results oriented, FischTank serves as more than a vendor, but as
a strategic partner leading and supporting media efforts, online
branding, messaging, and overall communications efforts.
In an industry that’s changed and left the old world of “any exposure is
good exposure” behind, FischTank understands that modern
marketing/PR means determining objectives, producing impactful
coverage and content, and amplifying results.

4. What We Do

5. Simply put, FischTank works with its clients to
develop messaging, implement marketing and
communications campaigns, reach target
audiences, and drive results that resonate with the
media, sales channels, investors, consumers and
clients.

6. Services offered
• Public Relations
• Corporate Positioning
• Content Writing
• Digital Marketing
• PR for SEO
• Web Development
• Social Media
• Graphic Design
• Internal Messaging

7. Industries we serve
Healthcare
•Health & wellness
•Healthcare tech
•Biotech
•Services providers
B2B Tech
•Software
•Security/Data
•Adtech
•Emerging tech
Sustainability
•Cleantech
•Renewable energy
•Green building and
dvelopment
•Eco-friendly products
Professional/financial
services
•Real estate
•Personal finance
•Services providers

8. Why media relations?
• Improve brand credibility
• Drive lead generation
• Increase investor
awareness and exposure
• Communicate to
customers and clients
• Maintain shareholder
communications
• Increase website traffic
• Establish expert
leadership
• Create marketing
touchpoints
• Strengthen online profile
• Effective sales tools
• Improve corporate culture
• Support transparency
and self-awareness

9. Differentiators: understanding client
objectives
FischTank knows that no two clients are alike, and
that each have their own respective needs and
objectives to succeed from a communications
standpoint. Media visibility with no clear strategy
can be frustrating and result in misused time and
resources. We work with our clients to clearly
define our role and objectives, then create a plan
and execute.

10. Differentiators: marketers first
The FischTank considers itself an extension of its
clients’ marketing arms. When we secure a media
placement, the job is not over. We work with our
clients to prepare, optimize, and execute their
marketing strategies so that campaigns no longer
fall upon deaf ears.

11. Differentiators: A creative approach
How do we do
it?
Define
objectives
Leverage
corporate
news and
data
Know the
news
Media
relationships
A smart
approach and
clear
message

12. The media
• National newspapers
• Wall Street Journal, New York
Times, Washington Post, USA
Today, Financial Times and
others
• Broadcast media
• CNBC, Fox Business, NPR,
TheStreet TV, Bloomberg TV and
Radio, regional affiliates, and
others
• Regional media
• Daily and weekly newspapers,
magazines, local radio, and
others
• National media
• The Atlantic, Business Insider,
Forbes, Fortune, CNN, Reuters,
Associated Press, and others
• Trades
• Websites, magazines,
newsletters, and other forms of
industry-specific media that
establishes credibility
FischTank achieves media results on behalf of its client in media platforms
including but not limited to:

13. Track record of results: supporting announcements

14. Track record of results:
driving deal-flow

15. Track record of results:
thought leadership

16. More than media relations
• Press release drafting and distributing
• FischTank will create a content calendar
to maintain a schedule of publishing
corporate announcements that maintain
its story and highlight growth
• Authoring/revising existing content
• FischTank is tasked with revising client’s
existing web content, Company
descriptions, sell sheets, presentations,
and more.
• Social media marketing
• Social media platforms are ideal to share
corporate announcements and media
placements, drive followers/fans to sign
up for newsletters or view content, and
otherwise influence an audience
• Digital marketing
• Modern marketing now entails utilizing e-
mail communication, video, and more to
consistent reach an audience with a
message that resonates
Companies choose FischTank to establish exposure for their corporate
profile beyond just media relations, often to reach new clients and drive
business, improve online search results, engage investors, creative positive
online content, tell their story, and more. FischTank typically employs many
of the following tactics to achieve these goals:

17. Email marketing

18. Content writing

19. Social media
marketing

20. Our structure
Each FischTank client is provided a dedicated
account team with senior level leadership. This is
not done solely for internal hierarchy, but more to
incorporate multiple perspectives and foster
creativity. We provide campaign calendars and
strategy documents, establish regularly scheduled
client calls, provide bi-monthly reports, and
communicate on a constant basis with our clients
to ensure there are no unanswered questions.

21. Leadership

22. Thank You!
FischTank PR
646-699-1414
info@fischtankpr.com
32 Broadway, 17th Floor
New York, NY, 10004