A short introduction on the field of Financial Communication. Here you will find an understanding to the definitions, characteristics and key activities of financial communication.

1. Financial Communication

2. Transmitting finance related messages
to market participants
In a few words:

3. In more words…

4. WHAT
• Used to build and maintain relationships with investors, analysts, and the
financial media
• It is increasingly done by external companies
• Provides solutions for
 financial firms, i.e. banks, insurance, mutual funds, non-banking financial
companies, broking firms;
 public companies;
 or for a firm fulfilling a financial deal in equity markets (IPOs), debt capital
markets (bond offerings), or transactions (M&A, restructurings, etc.)

5. WHERE
1. As a part of a company
 Usually under the investor relations department
2. As an external company
 Consultancy,
 PR / Corporate Communications agency,
 Independent Financial Communication firm

6.  Build and maintain relationships with investors, analysts and
the financial media
 Corporate image building, favorable financial environment
 Legal adherence to regulations
(i.e. SEC and other governmental bodies)
KEY FOCUS

7. • Build a financial communication strategy:
• How do you communicate with your investors, financial analysts or the general public?
• Investor Relations:
 To maintain an active market of the company’s stock,
 Ensure fair valuation,
 Enhance the company’s ability to raise capital
• Conduct a market research:
 Stakeholder perception audits: Evaluation of company’s reputation
 Media monitoring: What are they saying about the company on social media?
• Financial transactions communication:
 M&A: Outreach to investors and employees of both companies
 IPOs: To ensure a successful launch and life as a public company
ACTIVITIES
Examples to…

8.  Corporate Writing:
 Corporate writing tasks connected to the financial field
 Ex: annual reports, quarterly reports or other financial reports
 Financial PR:
 For companies within the financial sector,
 Ex: banks, fund management companies, brokerage firms and private equity companies
 Crisis Communication:
 Ex: bankruptcies or litigations
ACTIVITIES
Examples to…

9. WHY FINANCIAL
COMMUNICATION?
Transparent Financial Communication has come to be recognized as
a key element for professional organizations
Reputation contributes to the performance of a company, therefore
its shareprice
Bridges the communication gap between financial experts and
investment decisions makers.

10. Thank you for
attention…