This document discusses public relations in the context of nursing. It provides definitions of public relations from various experts and outlines the key roles and functions of public relations, including learning public desires, advising the public, ensuring contact between the public and organizations, and informing the public of available facilities. The document also discusses the nurse's role in promoting good public relations through courteous service, adequate information provision to patients, and ensuring optimal patient care. Maintaining a welcoming reception, prompt emergency services, and deploying guides are some efforts highlighted to maintain good public relations in hospitals.
TOPICS INVOLVED:
1. The Challenge of OrganizationalCommunication
2. Decision-Making Processes
3. Conflict Management Processes
4. Organizational Change and Leadership Processes
5. PROCESSES OF EMOTION IN THE WORKPLACE
TOPICS INVOLVED:
1. The Challenge of OrganizationalCommunication
2. Decision-Making Processes
3. Conflict Management Processes
4. Organizational Change and Leadership Processes
5. PROCESSES OF EMOTION IN THE WORKPLACE
discussion of communication impacts on organizations performance and employees too. besides that its role in job satisfaction citizenship behavior enhancement
The presentation describes in brief the patients need, expectations and how to develop the patient care and feedback system to obtain maximum patient satisfaction.
Quality Assurance - Nursing Management
QA programmes in long-term care do provide a mechanism for continuously evaluating & improving nursing practice skills that ultimately make a clinical difference at the bedside. So, the professionals must assume responsibility for their professional actions and be answerable to the recipients for their care. Quality assurance program is thus the need of the hour.
discussion of communication impacts on organizations performance and employees too. besides that its role in job satisfaction citizenship behavior enhancement
The presentation describes in brief the patients need, expectations and how to develop the patient care and feedback system to obtain maximum patient satisfaction.
Quality Assurance - Nursing Management
QA programmes in long-term care do provide a mechanism for continuously evaluating & improving nursing practice skills that ultimately make a clinical difference at the bedside. So, the professionals must assume responsibility for their professional actions and be answerable to the recipients for their care. Quality assurance program is thus the need of the hour.
PR and its role in communicating corporate social responsibilitiesRaja Sarkar
Corporate social responsibility and public relations are nowadays vital cogs in the wheels of communicational
and image activity of companies within the context of communities where they operate. Both concepts refer,
each in its own representative way, to the process through which organizations choose to communicate with the
various stakeholders involved in their activity. While public relations propose to build and maintain a long term
positive image, reputation and popularity of the company, so that all categories of public have a most
transparent and clear vision of the company and its activity, corporate social responsibility intends to meet
various social problems facing the communities where the company operates in order to help improve their
quality of life. Producing high-quality goods or services is no longer enough to fully succeed in today’s
corporate environment. Corporations are increasingly expected to act ethically in a manner that benefits all
stakeholders in their surrounding communities. As an intermediary between corporations and stakeholders,
public relation is often involved in realizing these societal pressures. Despite these rising expectations and the
abundance of academic research on the topic, confusion and uncertainty continue to surround the popular
concept of corporate social responsibility and its relationship to public relations. The present paper will analyze
how far corporate social responsibility can be an effective medium to build public relations.
1. Public Relation is an important factor which helps in getting the firm into public’s eyes and promotes them.
2. Its main objective is to create awareness about the company, its goals, products and earning the recognition.
3. There are various Publics who is to be kept in mind while making PR Strategies.
4. Public Relation is very different from
-Marketing
-Publicity
- Advertising
5. There are many roles which are played by PR, and in various management functions
6. With the use of correct strategies and following the appropriate code of ethics, we can achieve the desired goal/objective.
Health Services MarketingHSA 305Designing And Managing.docxpooleavelina
Health Services Marketing
HSA 305
Designing and Managing Integrated Marketing Communications
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations. San
Francisco: Jossey-Bass
*
Welcome to Health Services Marketing. In this lesson, we will discuss Designing and Managing Integrated Marketing Communications.
Please go to the next slide.
ObjectivesUpon completion of this lesson, you will be able to:Describe the health care system and the role of marketing
*
Upon completion of this lesson, you will be able to:
Describe the health care system and the role of marketing.
Please go to the next slide.
Marketing Communications RoleRepresent the voice of the brandThe primary mechanisms implemented to establish a dialogue and build relationships with consumersDemonstrate consumers how and why a product is implemented, by what kind of person, and where and whenEducate consumers regarding who makes the product and what the organization and brand representCan provide consumers an incentive or reward for trial or usageEnable organizations to link their brands to other people, places, events, brands, experiences, feelings, and things
In this lesson, we will focus on how marketing communications work, what marketing communications can do for an organization, and how holistic marketers combine and integrate marketing communications. Specifically, we will examine the different forms of mass or personal communications such as advertising, sales promotion, events and experiences and public relations and publicity.
Marketing communications are the instruments organizations use to relate the benefits, positioning, and characters of their brands to consumers. In essence it:
Represent the voice of the brand;
Are the primary mechanisms implemented to establish a dialogue and build relationships with consumers;
Demonstrate consumer how and why a product is implemented, by what kind of person, and where and when;
Educate consumer regarding who makes the product and what the organization and brand represent;
Can provide consumers an incentive or reward for trial or usage;
And
Enable organizations to link their brands to other people, places, events, brands, experiences, feelings, and thing.
All of these are ways in which marketing communications can contribute to brand equity. By establishing the brand in memory and crafting a brand image is how these can contribute to brand equity.
Please go to the next slide.
*
Marketing Communications and Brand EquityCommunication mixMarketing activities
*
Marketing communication mix has six major modes of communications:
Advertising. This is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Sales promotion. This is a variety of short-tem incentives to encourage trial or purchase of a product or service.
Events and experiences are organization-sponsored activities and programs designed to create da ...
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. GRACIOUS COLLEGE OF NURSING
PUBLIC RELATIONS
PUBLIC RELATIONS
PRESENTED BY
OM VERMA
ASSISTANT PROFESSOR
3. INTRODUCTION
Public Relations And Performance Appraisal During the recent
years a plethora of organizational information's have come into
existence and their number is on the constantly increase.
Communication, its art and science are the very basis of public
relations: and nurses have to know the art of public relations to
relations: and nurses have to know the art of public relations to
handle a variety of people of all age groups coming from
different walks of life with varying life styles. Good public
relations have come to be regarded as an important attribute
of the present day leadership, and significance can hardly be
overstretched.
4. Meaning
The term public relation stands for relation with the
public. The term public is not easy to define, though in
use. The general public is really not one but a collection
of publics. The ordinary citizen, who is the unit of public,
of publics. The ordinary citizen, who is the unit of public,
comes in contact with the hospital administration needs
information on many aspects.
5. Definition
"Public Relations is the skilled communication
of ideas to the various public with the
objective of producing a desired result".
objective of producing a desired result".
According to -Millet
6. Public Relations is defined as
an applied social and
behavioral science. –
behavioral science. –
Prof. Edward. J. Robinson
7. Public Relations is the sustained effort to
establish and maintain mutual
understanding between an organization
and its public".
and its public".
-The institute of Public Relations of
England
8.
9. A more comprehensive definition of Public Relations is
responsibility and function of management, which
1) Analyses Public interest and determines public
attitudes;
attitudes;
2) Identifies and interprets policies and programs of an
organization; and
3) 3) Executes a program of action to merit acceptance
and goodwill".
10. Role of Public Relations
An organization has to keep relations with
several groups to create and maintain a
favorable image about the organization in the
minds of the people. The people are divided
minds of the people. The people are divided
into following groups or categories as per the
company's or organization's relations.
11. The consumer relations.
The dealer relations.
The employee's relations.
The employee's relations.
The shareholders or Proprietors relations.
The community relations.
12. The consumer relations.
Most important thing for the company is a consumer as they
are the people who decide the business for the company.
Keeping good relations with the consumers is very necessary
for the company. Though the company usually has no direct
contact with the consumers but certainly through the
contact with the consumers but certainly through the
middlemen, like the wholesalers, dealers and retailers are
there in between the company and consumer to strike the
chord between the consumers and the company. Once a good
repo is struck between all the chains of the company, then the
relations are kept by the following ways.
13. 2) Dealer relations:
Dealers are working as a bridge between manufacturers and
consumers. A product from manufacturer is first sold to the dealer and
then it reaches to the consumer. Therefore, it is essential for
manufactures to keep good relations with dealers as they are taking
the product in bulk and also interested in maximizing the profits. Good
dealer relations can only be promoted if the manufacturer is fair in his
dealer relations can only be promoted if the manufacturer is fair in his
relations in following fronts; by giving credit facility, by giving delivery
of product on time, by doing his advertisement, which makes good
relations. To appreciate the dealer's work and to inspire him to sell are
the main things, which are to be done by manufacturers to make
strong relations.
14. 3) Employee relations:
A Company gives many facilities to the employees who are working for
the company. For their excellent performance in work, awards are
given to the employees. Bonuses and incentives are also provided to
the workers but along with this more things are given to employees to
make good relations with them. An employee should not get bossing
but he must be working under control. Because bossing is the thing,
but he must be working under control. Because bossing is the thing,
which earns a bad reputation for the company in workers minds and
naturally affects his work. To avoid loss to company it is necessary for a
manager to look upon this bossing matter from the initial stages itself.
If employee's relations are good then company will always be in good
profit and no disputes will arise in the workers and managerial staff.
15. 4) Shareholder relationship:
A shareholder or proprietor is a person who has invested money in the
organization. He could have invested this money outside in Banks or in
government securities. He therefore naturally expects a reasonable
return on his investment keeping in view the risk he is taking by
investing his money in the organization involved. Thus good
investing his money in the organization involved. Thus good
shareholder relations cannot be built up if the company is not fair to
them in the declaration of dividends in particular. The amount of
dividend also affects the price of the share in the market. Shareholders
naturally expect the prices of their sharesto rise in the market as then
only they can make a capital profit when they decide to sell the shares.
16. 5) Communication relations:
There are many members of community like
shareholders, consumers, dealers, employee, etc. and
similarly there are many types of public relation
activities that are done, which are named as Community
Relations. A Company building a meeting hall for general
Relations. A Company building a meeting hall for general
public, a well for general villagers or school for students;
such are the community activities done by a company.
Thus community relations activities must be geared to
actually satisfy the needs of the needy and not just be
triggered to procure glorification for the company or
perpetuation of the owner's name.
17. Primary Functions of Public Relations
According to Millet, public relations of management
havefour primary functions.
a Learning about public desires and aspirations.
b. Advising the public about what they should desire.
c.Ensuring the satisfactory contact between public
c.Ensuring the satisfactory contact between public
andhospital organizations.
d. Informing the public about what facilities they
areproviding.
e. Evaluating reactions of the public. Attributes of a Public
Relations Practitioner
18. Essentials of good public relations
1. The public relation man should have a thorough
knowledge of the organization.
2. He should be well versed in public relations techniques.
3. The management must have the highest respect for the
public relations man. Public relation is too fundamental
public relations man. Public relation is too fundamental
and far reaching to be entrusted to anyone expect to an
effective and experiences executive.
4. The public relation man should be alert to public moods
and public trends.
19. 5. He must be creative and thorough with details.
6. Wide public relations experience is extremely
necessary for this success.
21. Nurses Role in Promoting Public Relations
"The act of analyzing, influencing and interpreting a
person, idea, group or business so that he, or it will be
recognized as servicing the public interest and will benefit
recognized as servicing the public interest and will benefit
from so doing. It operates in many different and
constantly changing ways, to meet the need of the client,
the problem and the object." A nurse while working in a
hospital must advise the public as to what the public can
desire and provide optimum care
22. to those who come for medical care and treatment. She
must inform them about the functions of the hospital. She
must understand that best public relations depend upon
best patient care. Hence nursing personnel must be
selected with the right kind of training that ensures
selected with the right kind of training that ensures
adequate knowledge, skill and positive attitude. A nurse
must always be courteous and willing to assist. Crucial
areas are reception, ICU, emergency, cashier's office, OT,
telephone booth etc.
23. Efferts to maintain good public relations in hospital A
well maintained reception/information desk
Prompt emergency/casualty services
Optimum patient care services
Optimum patient care services
Patient information booklet
Brochure
Annual reports
25. Attract people on open days/ courtesy weeks
etc. E.g. school and college children.
Educate staffs on aspects like
communication, pension, taxation laws,
retirement plans etc.