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GRACIOUS COLLEGE OF NURSING
PUBLIC RELATIONS
PUBLIC RELATIONS
PRESENTED BY
OM VERMA
ASSISTANT PROFESSOR
INTRODUCTION
Public Relations And Performance Appraisal During the recent
years a plethora of organizational information's have come into
existence and their number is on the constantly increase.
Communication, its art and science are the very basis of public
relations: and nurses have to know the art of public relations to
relations: and nurses have to know the art of public relations to
handle a variety of people of all age groups coming from
different walks of life with varying life styles. Good public
relations have come to be regarded as an important attribute
of the present day leadership, and significance can hardly be
overstretched.
Meaning
The term public relation stands for relation with the
public. The term public is not easy to define, though in
use. The general public is really not one but a collection
of publics. The ordinary citizen, who is the unit of public,
of publics. The ordinary citizen, who is the unit of public,
comes in contact with the hospital administration needs
information on many aspects.
Definition
"Public Relations is the skilled communication
of ideas to the various public with the
objective of producing a desired result".
objective of producing a desired result".
According to -Millet
Public Relations is defined as
an applied social and
behavioral science. –
behavioral science. –
Prof. Edward. J. Robinson
Public Relations is the sustained effort to
establish and maintain mutual
understanding between an organization
and its public".
and its public".
-The institute of Public Relations of
England
A more comprehensive definition of Public Relations is
responsibility and function of management, which
1) Analyses Public interest and determines public
attitudes;
attitudes;
2) Identifies and interprets policies and programs of an
organization; and
3) 3) Executes a program of action to merit acceptance
and goodwill".
Role of Public Relations
An organization has to keep relations with
several groups to create and maintain a
favorable image about the organization in the
minds of the people. The people are divided
minds of the people. The people are divided
into following groups or categories as per the
company's or organization's relations.
The consumer relations.
The dealer relations.
The employee's relations.
The employee's relations.
The shareholders or Proprietors relations.
The community relations.
The consumer relations.
Most important thing for the company is a consumer as they
are the people who decide the business for the company.
Keeping good relations with the consumers is very necessary
for the company. Though the company usually has no direct
contact with the consumers but certainly through the
contact with the consumers but certainly through the
middlemen, like the wholesalers, dealers and retailers are
there in between the company and consumer to strike the
chord between the consumers and the company. Once a good
repo is struck between all the chains of the company, then the
relations are kept by the following ways.
2) Dealer relations:
Dealers are working as a bridge between manufacturers and
consumers. A product from manufacturer is first sold to the dealer and
then it reaches to the consumer. Therefore, it is essential for
manufactures to keep good relations with dealers as they are taking
the product in bulk and also interested in maximizing the profits. Good
dealer relations can only be promoted if the manufacturer is fair in his
dealer relations can only be promoted if the manufacturer is fair in his
relations in following fronts; by giving credit facility, by giving delivery
of product on time, by doing his advertisement, which makes good
relations. To appreciate the dealer's work and to inspire him to sell are
the main things, which are to be done by manufacturers to make
strong relations.
3) Employee relations:
A Company gives many facilities to the employees who are working for
the company. For their excellent performance in work, awards are
given to the employees. Bonuses and incentives are also provided to
the workers but along with this more things are given to employees to
make good relations with them. An employee should not get bossing
but he must be working under control. Because bossing is the thing,
but he must be working under control. Because bossing is the thing,
which earns a bad reputation for the company in workers minds and
naturally affects his work. To avoid loss to company it is necessary for a
manager to look upon this bossing matter from the initial stages itself.
If employee's relations are good then company will always be in good
profit and no disputes will arise in the workers and managerial staff.
4) Shareholder relationship:
A shareholder or proprietor is a person who has invested money in the
organization. He could have invested this money outside in Banks or in
government securities. He therefore naturally expects a reasonable
return on his investment keeping in view the risk he is taking by
investing his money in the organization involved. Thus good
investing his money in the organization involved. Thus good
shareholder relations cannot be built up if the company is not fair to
them in the declaration of dividends in particular. The amount of
dividend also affects the price of the share in the market. Shareholders
naturally expect the prices of their sharesto rise in the market as then
only they can make a capital profit when they decide to sell the shares.
5) Communication relations:
There are many members of community like
shareholders, consumers, dealers, employee, etc. and
similarly there are many types of public relation
activities that are done, which are named as Community
Relations. A Company building a meeting hall for general
Relations. A Company building a meeting hall for general
public, a well for general villagers or school for students;
such are the community activities done by a company.
Thus community relations activities must be geared to
actually satisfy the needs of the needy and not just be
triggered to procure glorification for the company or
perpetuation of the owner's name.
Primary Functions of Public Relations
According to Millet, public relations of management
havefour primary functions.
a Learning about public desires and aspirations.
b. Advising the public about what they should desire.
c.Ensuring the satisfactory contact between public
c.Ensuring the satisfactory contact between public
andhospital organizations.
d. Informing the public about what facilities they
areproviding.
e. Evaluating reactions of the public. Attributes of a Public
Relations Practitioner
Essentials of good public relations
1. The public relation man should have a thorough
knowledge of the organization.
2. He should be well versed in public relations techniques.
3. The management must have the highest respect for the
public relations man. Public relation is too fundamental
public relations man. Public relation is too fundamental
and far reaching to be entrusted to anyone expect to an
effective and experiences executive.
4. The public relation man should be alert to public moods
and public trends.
5. He must be creative and thorough with details.
6. Wide public relations experience is extremely
necessary for this success.
Tools
Nurses Role in Promoting Public Relations
"The act of analyzing, influencing and interpreting a
person, idea, group or business so that he, or it will be
recognized as servicing the public interest and will benefit
recognized as servicing the public interest and will benefit
from so doing. It operates in many different and
constantly changing ways, to meet the need of the client,
the problem and the object." A nurse while working in a
hospital must advise the public as to what the public can
desire and provide optimum care
to those who come for medical care and treatment. She
must inform them about the functions of the hospital. She
must understand that best public relations depend upon
best patient care. Hence nursing personnel must be
selected with the right kind of training that ensures
selected with the right kind of training that ensures
adequate knowledge, skill and positive attitude. A nurse
must always be courteous and willing to assist. Crucial
areas are reception, ICU, emergency, cashier's office, OT,
telephone booth etc.
Efferts to maintain good public relations in hospital A
well maintained reception/information desk
Prompt emergency/casualty services
Optimum patient care services
Optimum patient care services
Patient information booklet
Brochure
Annual reports
Deploying guides
Good communication
Attract right kind of staff
Organize media coverage on important
occasions Invite key persons for functions
Attract people on open days/ courtesy weeks
etc. E.g. school and college children.
Educate staffs on aspects like
communication, pension, taxation laws,
retirement plans etc.
public relation.pdf

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public relation.pdf

  • 1.
  • 2. GRACIOUS COLLEGE OF NURSING PUBLIC RELATIONS PUBLIC RELATIONS PRESENTED BY OM VERMA ASSISTANT PROFESSOR
  • 3. INTRODUCTION Public Relations And Performance Appraisal During the recent years a plethora of organizational information's have come into existence and their number is on the constantly increase. Communication, its art and science are the very basis of public relations: and nurses have to know the art of public relations to relations: and nurses have to know the art of public relations to handle a variety of people of all age groups coming from different walks of life with varying life styles. Good public relations have come to be regarded as an important attribute of the present day leadership, and significance can hardly be overstretched.
  • 4. Meaning The term public relation stands for relation with the public. The term public is not easy to define, though in use. The general public is really not one but a collection of publics. The ordinary citizen, who is the unit of public, of publics. The ordinary citizen, who is the unit of public, comes in contact with the hospital administration needs information on many aspects.
  • 5. Definition "Public Relations is the skilled communication of ideas to the various public with the objective of producing a desired result". objective of producing a desired result". According to -Millet
  • 6. Public Relations is defined as an applied social and behavioral science. – behavioral science. – Prof. Edward. J. Robinson
  • 7. Public Relations is the sustained effort to establish and maintain mutual understanding between an organization and its public". and its public". -The institute of Public Relations of England
  • 8.
  • 9. A more comprehensive definition of Public Relations is responsibility and function of management, which 1) Analyses Public interest and determines public attitudes; attitudes; 2) Identifies and interprets policies and programs of an organization; and 3) 3) Executes a program of action to merit acceptance and goodwill".
  • 10. Role of Public Relations An organization has to keep relations with several groups to create and maintain a favorable image about the organization in the minds of the people. The people are divided minds of the people. The people are divided into following groups or categories as per the company's or organization's relations.
  • 11. The consumer relations. The dealer relations. The employee's relations. The employee's relations. The shareholders or Proprietors relations. The community relations.
  • 12. The consumer relations. Most important thing for the company is a consumer as they are the people who decide the business for the company. Keeping good relations with the consumers is very necessary for the company. Though the company usually has no direct contact with the consumers but certainly through the contact with the consumers but certainly through the middlemen, like the wholesalers, dealers and retailers are there in between the company and consumer to strike the chord between the consumers and the company. Once a good repo is struck between all the chains of the company, then the relations are kept by the following ways.
  • 13. 2) Dealer relations: Dealers are working as a bridge between manufacturers and consumers. A product from manufacturer is first sold to the dealer and then it reaches to the consumer. Therefore, it is essential for manufactures to keep good relations with dealers as they are taking the product in bulk and also interested in maximizing the profits. Good dealer relations can only be promoted if the manufacturer is fair in his dealer relations can only be promoted if the manufacturer is fair in his relations in following fronts; by giving credit facility, by giving delivery of product on time, by doing his advertisement, which makes good relations. To appreciate the dealer's work and to inspire him to sell are the main things, which are to be done by manufacturers to make strong relations.
  • 14. 3) Employee relations: A Company gives many facilities to the employees who are working for the company. For their excellent performance in work, awards are given to the employees. Bonuses and incentives are also provided to the workers but along with this more things are given to employees to make good relations with them. An employee should not get bossing but he must be working under control. Because bossing is the thing, but he must be working under control. Because bossing is the thing, which earns a bad reputation for the company in workers minds and naturally affects his work. To avoid loss to company it is necessary for a manager to look upon this bossing matter from the initial stages itself. If employee's relations are good then company will always be in good profit and no disputes will arise in the workers and managerial staff.
  • 15. 4) Shareholder relationship: A shareholder or proprietor is a person who has invested money in the organization. He could have invested this money outside in Banks or in government securities. He therefore naturally expects a reasonable return on his investment keeping in view the risk he is taking by investing his money in the organization involved. Thus good investing his money in the organization involved. Thus good shareholder relations cannot be built up if the company is not fair to them in the declaration of dividends in particular. The amount of dividend also affects the price of the share in the market. Shareholders naturally expect the prices of their sharesto rise in the market as then only they can make a capital profit when they decide to sell the shares.
  • 16. 5) Communication relations: There are many members of community like shareholders, consumers, dealers, employee, etc. and similarly there are many types of public relation activities that are done, which are named as Community Relations. A Company building a meeting hall for general Relations. A Company building a meeting hall for general public, a well for general villagers or school for students; such are the community activities done by a company. Thus community relations activities must be geared to actually satisfy the needs of the needy and not just be triggered to procure glorification for the company or perpetuation of the owner's name.
  • 17. Primary Functions of Public Relations According to Millet, public relations of management havefour primary functions. a Learning about public desires and aspirations. b. Advising the public about what they should desire. c.Ensuring the satisfactory contact between public c.Ensuring the satisfactory contact between public andhospital organizations. d. Informing the public about what facilities they areproviding. e. Evaluating reactions of the public. Attributes of a Public Relations Practitioner
  • 18. Essentials of good public relations 1. The public relation man should have a thorough knowledge of the organization. 2. He should be well versed in public relations techniques. 3. The management must have the highest respect for the public relations man. Public relation is too fundamental public relations man. Public relation is too fundamental and far reaching to be entrusted to anyone expect to an effective and experiences executive. 4. The public relation man should be alert to public moods and public trends.
  • 19. 5. He must be creative and thorough with details. 6. Wide public relations experience is extremely necessary for this success.
  • 20. Tools
  • 21. Nurses Role in Promoting Public Relations "The act of analyzing, influencing and interpreting a person, idea, group or business so that he, or it will be recognized as servicing the public interest and will benefit recognized as servicing the public interest and will benefit from so doing. It operates in many different and constantly changing ways, to meet the need of the client, the problem and the object." A nurse while working in a hospital must advise the public as to what the public can desire and provide optimum care
  • 22. to those who come for medical care and treatment. She must inform them about the functions of the hospital. She must understand that best public relations depend upon best patient care. Hence nursing personnel must be selected with the right kind of training that ensures selected with the right kind of training that ensures adequate knowledge, skill and positive attitude. A nurse must always be courteous and willing to assist. Crucial areas are reception, ICU, emergency, cashier's office, OT, telephone booth etc.
  • 23. Efferts to maintain good public relations in hospital A well maintained reception/information desk Prompt emergency/casualty services Optimum patient care services Optimum patient care services Patient information booklet Brochure Annual reports
  • 24. Deploying guides Good communication Attract right kind of staff Organize media coverage on important occasions Invite key persons for functions
  • 25. Attract people on open days/ courtesy weeks etc. E.g. school and college children. Educate staffs on aspects like communication, pension, taxation laws, retirement plans etc.