Internal public relations involves maintaining positive relations with stakeholders inside the organization like employees and investors. External public relations aims to build goodwill with communities and consumers. Key functions include employee relations, community relations, media and financial relations. Public relations helps non-profits achieve their missions through defining their brands, developing communication channels, and supporting fundraising and advocacy. Social media has become integrated in public relations strategies.
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
These slides compliment the webinar titled "People Culture - Whats it all about" presented by Paul Addy from Positive People HR.
Withing the webinar, Paul explores:
* What company culture is and how to better define it
* Articulating what the drivers of an engaged team are
* Some of the tools available to measure your employee engagement and your people culture
To listen to the full webinar recording, please visit http://shorebird-rpo.com/free-webinars/item/people-culture-whats-it-all-about
Types of Public Relations and Professionals ExperienceRizma2
Categories within Public Relation are explained with their required skills and tactics to cope up. Also few famous influential PR's have been mentioned for Reference.
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
Internal vs external public of public relationsMedia Mantra
Internal and External PR very important function of organization and both are dependent to each other .PR is also a part of marketing communication, which involves in advertising and promotions in targeted markets.
These slides compliment the webinar titled "People Culture - Whats it all about" presented by Paul Addy from Positive People HR.
Withing the webinar, Paul explores:
* What company culture is and how to better define it
* Articulating what the drivers of an engaged team are
* Some of the tools available to measure your employee engagement and your people culture
To listen to the full webinar recording, please visit http://shorebird-rpo.com/free-webinars/item/people-culture-whats-it-all-about
Types of Public Relations and Professionals ExperienceRizma2
Categories within Public Relation are explained with their required skills and tactics to cope up. Also few famous influential PR's have been mentioned for Reference.
We all need to acknowledge change. We can’t think we can communicate in a way that we did a few years ago.
One thing will stay the same, we still want people to buy our products and services. However the channels to be present and to differentiate from the competition has exploded.
It is time to assess how a content marketing approach that you are either, just starting or progressing can be maintained. This is devised to encourage you to develop a commitment and responsibility for what you have ownership of.
When a commitment is made, a relationship with your audience deepens.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
Rallying Support for a Common Cause: Drive Action and Inspire Change. A look at how strategic donor communications and nonprofit marketing can inspire audiences to take meaningful action and generate ROI.
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Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
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The way you communicate, and what you communicate, shapes how your employees feel about working there. Yet organizations often fail to prioritize corporate communication, to the detriment of their entire workplace culture.
Regular communication with employees sends the message that you value them as whole people. And consistent, meaningful communication can strengthen the employee-employer relationship. And when that relationship is strong, everyone wins: the employees, the employer, and the customers, clients, or patients.
You’ll come away from this webinar with immediately-useful tips and insider tricks from our 30+ years of experience producing engaging employee communications and leave with a blueprint of how to produce your own communications, or evaluate a vendor’s options, plus creative options.
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
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Topics covered include:
-Evolution of PR
-PR: a strategic process, a leadership function
-What PR can do/What PR will not do
-Leveraging PR @ Launch
-Invest in your brand
Are you a Business Consultant, Coach, or Mentor? Looking for fantastic tools and resources available to you 24/7 to assist your clients? Then try FAQSupport.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Rallying Support for a Common Cause: Drive Action and Inspire Change. A look at how strategic donor communications and nonprofit marketing can inspire audiences to take meaningful action and generate ROI.
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Proven Social Media Strategies & Tools for Partner Recruitment and Development. Why is it important for companies to engage in social media.. and most specifically in this case with their partners? Find out!
Social Media and Your Communication StrategyDPCdigital
DPC and Mitchell & Partners presented the eighth Digital Communication in Government Seminar on 27 June 2014.
Joined by communication practitioners from across the Victorian Government, Marcus Betschel and Trent Light from Mitchell & Partners shared their experiences about how to best use social media as part of a broader communication strategy.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Strategies for Creating Fun, Effective and Engaging Employee CommunicationsHope Health
Get ready for a fresh take on employee wellness. You'll discover how to successfully reach and engage your employees via the power of creative communications. You'll receive a step-by-step blueprint for how to create communications, get staff involved, and receive approval from management for your vision. Plus, have access to two free eBooks with even more information - https://www.HopeHealth.com/reports
The way you communicate, and what you communicate, shapes how your employees feel about working there. Yet organizations often fail to prioritize corporate communication, to the detriment of their entire workplace culture.
Regular communication with employees sends the message that you value them as whole people. And consistent, meaningful communication can strengthen the employee-employer relationship. And when that relationship is strong, everyone wins: the employees, the employer, and the customers, clients, or patients.
You’ll come away from this webinar with immediately-useful tips and insider tricks from our 30+ years of experience producing engaging employee communications and leave with a blueprint of how to produce your own communications, or evaluate a vendor’s options, plus creative options.
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
Strategic role of PR in setting the stage for new product/program/service launch.
Topics covered include:
-Evolution of PR
-PR: a strategic process, a leadership function
-What PR can do/What PR will not do
-Leveraging PR @ Launch
-Invest in your brand
Are you a Business Consultant, Coach, or Mentor? Looking for fantastic tools and resources available to you 24/7 to assist your clients? Then try FAQSupport.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
3. Introduction
• Primary function of public relations is to facilitate
positive and profitable relations between an
organization and its actual or potential audiences.
Internal vs External
4. Internal Publics of Public Relations
• includes Shareholders or Investors,
Employees, Suppliers, Distributors,
Retailers/ Dealers and Other
business associations.
• Internal Public Relations is just as
important and can make a huge
difference when it comes to your
external efforts.
• The internal publics very important
- core group in an organisation.
• This core group has a very intimate
relationship and a stake in the
company.
• Company need to win their loyalty,
confidence, trust them and provide
them facilities.
5. • Secure internal buy-in from the
executive management team.
• Manage the PR budget to ensure
it is being used efficiently.
• Drive the PR strategy and make
sure the company develops long-
term strategic plans that mesh
with its overarching business
goals.
• Work and responsibility of
Internal PR:
• Internal PR share key messages
with all the members in
organization.
• It recognition to people they
receive awards.
• Internal Publics professionals
keep the image of the company
fly high.
• Internal Publics of an
organisation looks into the
goodwill of its collaborators and
maintain good relations.
• They take corrective actions
when problems arises within the
company.
6. Employee Relations
• The most important resource
that a company has are its
employees and the customer
service they provide.
• The functions of public
relations in regards to the
company’s employees is the
maintenance of employee
goodwill.
• The image and reputation of a
company among its employees
is also another responsibility of
public relations in its function
of employee relations.
• Definition: Employee
Relations is the systematic
and symmetrical process of
communicating with and
listening to employees to
achieve an organization’s
objectives.
• Systematic – all tools and
techniques must be used
in order to be highly
effective
• Symmetrical – those who
communicate seek an
interactive relationship.
7. Objectives of Employee Relations
• Enhance esprit de corps and loyalty
• Dissemination of information on
mission, vision and strategies
• Ability to communicate to specific
publics
• Practice two way communication
• Encourage feedback
• Avoid rumors and grapevine
• Give reward and contribution
• Explain changes of policies, procedures
and actions in getting support from the
citizens of the organization
• Encourage the involvement of
employees in decision-making and
welfare
• Minimize whistle-blower in organization.
8. Employers must reinforce 5 specific principles:
• Credibility/honest feedback:
Employees want to know what they
should believe what you write or say.
Is the organization established? Can
the management be trusted? What is
their strength and weaknesses
• Respect: Are the workers being
respected and treated appropriately?
Experience, age and position are
added values for employees to be
given due respect.
• Participation/encouragement:
Enhance esprit de cop and loyalty.
Easily feels satisfied with the
achievement of oneself and the
organization.
• Involvement/ a voice: are employee
given equal chances to give opinion?
Are their say being heard and given
the attention? Are they being given
fair treatment?
• Accreditation/recognition: Are the
employees being awarded for their
work and performance? What are the
types of rewards given? Who knows
about the reward?
• Opportunity: Is the evaluation for
promotion equally the same for all
employees? Are all employees given
equal chance to improvise their
knowledge?
9. External Publics of Public Relations:
• External Publics of Public Relations includes
Consumers/Customers, Community, Mass Media,
Government, Financial Institutions, Action Groups and
General Publics.
• External communication covers how a provider interacts with
those outside their own organization.
10. Work & Responsibility of External PR
• External Publics concentrate
on issues pertaining the
values, policies, procedures
and attitude of the company
towards various groups of
people in society. (subject
matter of external publics)
• External PR services
proactively respond to
editorial inquiries and
requests as appropriate and
manage the process
accordingly.
• Field interview requests,
coordinate and facilitate
interviews, and develop
briefing materials to prepare
key spokes people.
• Build relationships
• Prepare PR tools like fact
sheet of the organisation or
company, its background
and its plans for the year.
• Enjoy news release success.
Evaluates and consider the
audience
11.
12. Community Relations
• Organizations can implement various programs to improve
community relations on a regular or even ongoing basis.
• So, clearly, one of the major functions of public relations is to
bridge the business/community gap.
• When organizations support activities and programs that
improve quality of life in their communities their image and
reputation will been enhanced.
13. Benefits organization gain from a good
community relations activity
• Give employees a reason to be proud of the company, which
increases loyalty.
• Good reputation of company in the community attracts
highly qualified new employees.
• Generate new business through the contacts and leads from
its community relations activities.
• Easier for the company to obtain financing for expansion,
find promising new locations, or gain favorable treatment in
terms of taxes, ordinances, or utilities.
• Good community relations can also be beneficial in times of
crisis, such as a fire or a plant closing, by rallying the
community around the affected business
14. Financial Relations
• This function involves communication
with the wide variety of individuals and
groups that the company deals with in
the course of its operations.
• This includes the stockholders and
investors but is not limited to them.
• Financial analysts and potential
investors have to be informed about
the company’s finances.
• A well planned and executed financial
relations campaign can increase the
value of the company’s stock because
of improved image and reputation.
• This improved image can also make it
easier to gather additional capital.
15. Consumer Relations
• Consumer relations refers to the way a business
communicates and interacts with the public to gain
and retain customers.
• It is necessary for a business to cultivate good
consumer relations to attract and keep a loyal base
of consumers.
• Good consumer relations must know its publics
wants and needs – e.g.
products/services/packages/rewards etc.
• Handling Consumer Complaints (Never be defensive
nor offensive).
17. FIVE (5) basic concepts in developing a
communications campaign for multicultural
consumers.
• Organize a team with an inherent understanding of the
customs and values of the various demographic groups you
are trying to reach.
• Understand that consumers of diverse cultural backgrounds
respond better to messages that are culturally relevant.
• Remember that consumers of diverse cultural backgrounds
are extremely loyal and once your products and services
become part of their lives, there is a very good chance you
will keep them.
• Use the primary language of the audience. A large portion of
your target audience prefers to communicate in their primary
language, even if they also have strong English skills.
• Use spokesperson that represent the audience. The
spokesperson must be a good communicator and be
sensitive to the issues that are important to the audience
18. Media Relations
• Media and PR work hand in
hand.
• Media must have material
and ideas from PR sources
• PR must have the media to
display stories
• Conceptually, media
relations is to build and
maintain relationships of
mutual respect and trust.
19. Guidelines for working with the press
• Talk from the viewpoint of the
public’s interest, not the
organization.
• Make the news easy to read
and use
• If you do not want some
statement quoted, do not
make it – should avoid off the
record.
• State the most important fact
at the beginning.
• Do not argue with a reporter.
• If a question contains offensive
language or simply words you
do not like, do not repeat
them even to deny them.
• Journalist are known to put
words into the subject’s mouth
ex: “do you mean…”
• If the reporter asks a direct
question, give an equally direct
answer. Yes or no
• If a spokesperson does not
know the answer or a
question, he or she should
simply say, “I don’t know, but
I’ll get the answer for you”.
• Better prepare for interview by
anticipating questions.
• Tell the truth, even hurts.
• Do not call a press conference
unless you have what
reporters consider news.
20. PR Opportunities in Online Media
• Has become a mainstream
communication channel
• Messages is in exact form
because there is no gatekeeper
to edit
• Promote products and services
• On
• Reach opinion leaders in specific
field with facts and opinions
• Pace of media relations
increased as PR monitor online
news
• Offer balancing comments
online before going on print or
21. Trends in New Media
• New media an important component in today’s world.
• The world is becoming increasingly digitized
• New technology has altered business communications.
• key component of the new technology revolution in Public
Relations – increased in internet and web use.
These are the primary
Internet uses in public
relations:
22. • Games are fun and popular.
• Is there something here for PR
practitioners?
• Gamification is about (digital )
engagement, and since PR is about
engagement, PRs can tap into the
gamification trend.
• Increased use of infographics
23. • Blog is highly dynamic and
interactive
• Anyone can start a blog
ranging from diaries to
personal travelogues etc.
• Leading companies created
blogs as supplementary
publishing avenues and
reach many audiences.
Example: Volvo has
sponsored autoblog.com
and auto-blog podcasts
• Bloggers usually welcome,
ignore or reject readers’
comments and regularly
incorporate it into revised
stories or provide links
• Bloggers must maintain
editorial control just like
the mainstream media
• Product promotion
• Investor Relations
• Mobile
Communications
(hand phones)
24. Social Media has changed the landscape
of public relations
• Listening and two-way dialogue are the basis of today’s practice. According to
the Institute for Public Relations (IPR), “Social media has provided an
opportunity to truly put the public back into public relations by providing a
mechanism for organizations to engage in real-time, one-on-one
conversations with stakeholders”
• Organizations must perform and behave because society
expects greater transparency and accountability.
Communication must be more authentic and credible.
• Social media is now fully integrated as a major tactic in almost every
public relations program or campaign. Public relations firms and
departments are now hiring individuals who are specialists in social
media and digital media management.
26. Role of Public Relations
in Nonprofit Organizations
• Public relations plays a key role in making nonprofit agencies
more successful.
• Internal and external communication activities:
1. Define or “brand” the organization to build top-of-mind
awareness.
2. Develop channels of communication with target
audiences.
3. Create and maintain a favorable climate for fund-raising,
and coordinate communication strategies.
4. Support the development and maintenance of favorable
public policy.
5. Recruit and motivate key constituents to support mission,
goals, and objectives
26
27. New public relations approaches:
1. Integration with marketing and business development.
2. Organizational leaders are retaining professional public
relations practitioners.
3. Recruiting volunteers, gaining public support, and helping
achieve financial stability.
4. Paid advertising as a major controlled communications
tactic.
5. Cause – related marketing and strategic partnerships linking
nonprofits with corporate donors and media.
6. Technology has boosted communication speed and
capability, but raises ethics and privacy questions.
28. Cause – related marketing
• In order to accomplish Non- profit
organization mission, it may
establish a “cause-marketing’
relationship with a for – profit
business.
• It can take many forms.
• For example: a for-profit can
conduct a sales campaign or
underwrite an event and advertise
it as benefiting the non-profit
charity.
• The relationship:
• Cause marketing partners
non-profits with businesses to
accomplish mutual goals such
as funding for the non – profit
and an enhanced reputation
for the business which can
lead to additional sales.
• how to conduct cause-related
marketing event:
• Look for a cause related to your
products or services or that exemplifies
a product’s quality
• Consider cause that appeal to your
primary customers
• Choose a charity that doesn’t already
have multiple sponsors
• Choose a local organization if the
purpose is to build brand awareness for
local franchises.
• Don’t use cause-related efforts as a
tactic to salvage your image after a
major scandal; it usually backfires.
• Understand that association with a
cause or non-profit is a long-term
commitment.
• Realize that additional budget must be
spent to create public awareness and
build brand recognition with the cause.
29. Conclusion
• Internal and External
Public Relations are very
important.
• Internal & External PR
dependant on each other
without one never
grownup.
• Public relations consultant
is also a part of marketing
communication, which
involves in advertising and
promotions in targeted
markets with the help of
both.