The document outlines the roles and functions of public relations (PR) in managing relationships with various stakeholders, including customers, employees, media, and the community. It details the processes of identifying, evaluating, and improving these relationships while highlighting the importance of effective communication strategies, crisis management, and maintaining organizational reputation. Additionally, it describes the various responsibilities of public relations officers in developing communication plans and engaging with different audiences.

4. Publics are
the interested audiences that are important in some way
to an organization including ,
current and potential customers,
current and potential employees and management,
investors, vendors and suppliers, media, government,
and opinion leaders.
They can be internal within an organization or external
from an organization

5. 1.Identify existing relationships
2. Evaluate the relationships
3. Design policies to improve the relationships
4. Implement the policies

6. 1.Identify existing relationships :-
In modern society institutions have many relationships
EX:
school
students
Neighborhood
community
faculty
staff
benefactors

7. 2. Evaluate the relationships :-
The public relations practitioner studies these relationships
to determine How well they are working.
This evaluation is an ongoing process.
3. Design policies to improve the relationships :-
The job of public relations people is to recommend policies
to top Management to make these relationships work better,
not only for the organization but also For the partners in each relationship

8. 1.External Relationships
2.Internal Relationships
3.Media Relationships

9. 1.External Relationships:-
Public relations engage with groups and people
outside the organizations. These include customers,
dealers , suppliers , community leaders and
policymakers

10. 2.Internal Relationships :-
Organizations need internal communication for optimal
relations among employees, managers, unions, shareholders and
other internal constituencies. In-house newsletters, magazines and
brochures are elements in internal public relationships
3.Media Relationships :-
For communication with large groups, organizations rely
largely on mass media. It is media relations people who respond to
news reporters queries, arrange news conferences, issue statements
to the news media and often serve as an organization’s spokespersons

11. Community Relations:-
Any organization must be seen as a
good community citizen and should have the goodwill of the
community in which it operates. An effective community
relations program will need to be continuing and
comprehensive.

12. Employee Relations :-
Maybe the most important resource that a
company has are its employees and the customer service they provide.
The functions of public relations in regards to the company’s employees
is the maintenance of employee goodwill. The image and reputation of a
company among its employees is also another responsibility of public
relations in its function of employee relations.
Product Public Relations :-
When new products are introduced to the
market the role that public relations plays is crucial for creating
awareness and differentiating the product in the public’s eyes from other
similar products. When existing products need a push public relations is
often called on the improve product visibility.

13. Financial Relations:-
This function involves communication with the
wide variety of individuals and groups that the company deals with in the
course of its operations. This includes the stockholders and investors but is
not limited to them.
Political and Government Relations :-
The wide range of activities that public relations
has to cover in the political arena includes influencing legislation that can
be hindrances to the proper operation of the company. Public relations in
politics may have to stage debates and seminars for government officials.

14. Crisis Communications:-
When anything untoward happens like
an accident in a production plant it is the job of
public relations to provide honest and accurate
information so that the uncertainty by the people
involved directly or indirectly can be assuaged.
Natural disasters, management wrongdoings,
bankruptcies and product failures are crises which
public relations must play a large part.

15. PUBLIC RELATION OFFICER
Public relations officers plan, develop, put into
place and evaluate information and
communication strategies that present an
organization to the public, clients and other
stakeholders. They also promote good information
flow within their organization.

16. Public relations officers may
perform the following tasks:

17.  monitor public opinion regarding an
organization or particular issues
 develop and implement communication
strategies for an organization and advise
management on communication issues and
strategies
 plan public relations programs, including
the preparation of cost budgets

18.  present arguments on behalf of an
organization to government, other
organizations and special interest groups
 respond to enquiries from the public, media
and other organizations
 arrange interviews with journalists, prepare
and distribute media releases, and liaise
with and make statements to the media

19.  write, edit and arrange production of
newsletters, in-house magazines,
pamphlets and brochures
 assist with preparing organizational
documents such as annual reports,
corporate profiles and submissions
 write speeches, prepare visual aids and
make public presentations

20.  oversee production of visual, audio and
electronic material, including managing
websites
 organize special events such as open days,
visits, exhibitions and functions
 conduct internal communication courses,
workshops and media training
 develop risk assessments and implement
crisis management plans to ensure an
organization's reputation is maintained

21.  plan, develop and manage brand identity
 organize and manage events, exhibitions,
conferences and product launches
 procure sponsorship deals.