Psychology of Color in Marketing
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The document discusses how the psychology of color can influence behaviors and preferences, with certain colors like reds and oranges encouraging quick eating at fast food restaurants, while brighter primary colors appeal more to children. It also notes that 85% of shoppers cite color as a primary reason for purchasing a product, so marketers should carefully consider the impact of the colors they use.
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Psychology of Color in Marketing
- 1. Presented by t. (305) 330‐1737 | f. (305) 503‐9603 info@ghostfrogmedia.com | www.ghostfrogmedia.com 199 E. Flager St., #244, Miami, FL 33131
- 2. You'd be wise to consider the psychology of color when designing The following your marketing materials. Be it business card, brochure, web site, information was written by posters or other material, you'll be Derrick Daye making color choices. Colors not only & enhance the appearance of the item Bead Van Auken -- they also influence our behavior. of brandingstrategyinsider.com You will do well to consider the impact that the colors you use will have on your target audience.
- 3. For instance, have you noticed that most fast food restaurants are decorated with vivid reds and oranges? It's no accident that these colors show up so frequently. Studies have shown that reds and oranges encourage diners to eat quickly and leave -- and that's exactly what fast food outlets want you to do. It's also no accident that you see a lot of reds and blacks on adult web sites. These colors are thought to have sexual connotations.
- 4. Ever notice that toys, books and children's web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to pastels or muted blends.
- 5. Notice a trend in top websites and their colors?
- 7. Black • Authority • Power • Strength • Evil • Intelligence • Thinning / Slimming • Death / Mourning • Purity • Innocence White • Cleanliness • Sense of Space • Neutrality
- 8. Red • Energy • Excitement • Intensity • Life • Blood • Love • Romance • Gentle Gray • Warmth • Comfort • Neutral • Timeless • Practical
- 9. • Happiness • Laughter • Intensity • Cheery • Frustration • Warmth • Anger • Optimism • Attention • Hunger Getting Orange • Happy • Sophistication • Energetic • Change • Excitement • Stimulation • Warmth • Wealth
- 10. Blue • Calmness • Truth • Serenity • Focused • Cold • Un - appetizing • Uncaring • Wisdom Purple • Royalty • Spiritual • Loyalty • Wealth • Prosperity • Sophistication • Respect • Wisdom • Mystery • Exotic • Natural • Envy • Cool • Tranquility Green • Growth • Harmony • Money • Calmness • Health • Fertility
- 11. • Reliability • Security • Stability • Natural • Friendship • Organic • Sadness • Comfort • Warmth • Romance • Love Pink These two colors look great • Gentle combined. Ask • Calming Juicy. • Agitation
- 12. 0 15% OTHER If you don’t think 85% of COLOR affects shoppers place color marketing for brands as a primary and the way people reason for 50 why they make purchases, purchase a particular check this statistic product. out. 85% COLOR 100
- 13. | Contact Us info@ghostfrogmedia.com facebook.com/ghostfrogmedia Ghost Frog Media, LLC twitter.com/ghostfrogmedia 199 E. Flagler Street #244 Miami, FL 33131 ghostfrogmedia.com t. 305.330.1737 f. 305.555.5555