This is a presentation on the meaning of colour and the principles of semiotics, with the original title, "Orangemen and green hats". You can find a written version of the talk at http://www.inspectorinsight.com/semiotics/orangemen-and-green-hats-how-to-send-the-right-colour-signals/

1. ORANGEMEN & HATS:
HOW TO SEND THE RIGHT
COLOR SIGNALS

2. Sending the right color signals
• Signs and meanings
• Color is #1
• Color and business

3. Three questions

4. Have carrots always been this color?

5. Is darker chocolate more bitter?

6. What color hat should you never
offer a Chinese man?

7. The world is full of signs

8. Signs with meaning
• Colour • Graphic devices
• Shape • Fonts
• Smell • Materials
• Icon • Formats
• Image • Size
• Words / names • Sounds
• Language • Weight & substance
• Facial expressions • Body language

9. Signs with social meaning

10. 4 Key Principles of Semiotics
1. Signs have meaning
2. Meaning depends on context
3. Meaning is about what is NOT
4. Meanings change over time

11. The meaning of ORANGE

18. Orange
• Energy
• Vitality
• Excitement
• Warmth

19. ORANGE has
MEANING

20. Thailand

21. UK

22. The meaning of
ORANGE
depends on
CONTEXT

23. Wednesday or Thursday?

24. Catholic or Protestant?

25. Lime, Lemon or Orange?

27. Meaning comes
from what
ORANGE is NOT

28. Dutch royalty

29. Where did the orange go?

30. William of Orange

31. Without William of Orange, what colour would carrots be?

32. Meaning of
ORANGE
changes through
TIME

33. Naranja

34. Colour words always enter the language in a predictable order

35. Liquid

36. Brown liquid

37. Canned brown liquid

38. Iced brown liquid

39. Red or blue?

40. Was Santa always red?

41. 7UP is not ….

42. Rules of thumb
• Biggest brand
• I bought last
time
• Red/Blue can

43. Multiple senses

44. Are all sense
created
equal?

45. The eyes have it

46. Evolutionary advantage?

47. Can you see the food?

48. Where are the eyes sensitive?

49. Skin in the game

50. Can you taste without colour?

51. Even the experts are fooled by colour

52. agreeable
woody
complex
well balanced
rounded
weak
short
light
flat
with a sting

53. More signs?

54. More cocoa or more bitter?

55. Darker and stronger?

56. Remind you of anyone?

58. Hidden meaning?

60. The household royalty

61. Sexy and feminine

62. Sexy and powerful

63. The meaning of green

66. Green
• Nature
• Growth
• Fresh

68. 戴绿帽子
Never give a China man a green hat!

69. Sending the right color signals
• Color is one of many signs
• Color has powerful meanings
• Use the right color signals!

70. www.tapestryworks.asia